ProBizTips Newsletter
** ISSUE #225 **
January 13th, 2003
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Hey!
Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have ... we couldn't do this without you!
I don't have a whole lot to rant or talk about today ... things are going smoothly and I appreciate everyone's support and willingness to help on the new and improved ProBizTips Community Forum.
If you haven't joined us yet, take a look! You'll be pleasantly surprised with all the info that is already there ... I know many of you probably already frequent enough forums that you feel one more might take too much of your time. I know I hesitate to join another forum because I have over 5 bookmarked! Just join and browse or post at your own leisure. Although you can find a lot of the same information on most marketing and business forums, there is ALWAYS a little treasure you might find on one that you won't on any other.
OK, OK -- and I'll admit ... I want to get to know you! :)
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In the meantime ... sit back, relax and enjoy today's issue!
Your Friend,
Diane Hughes
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| ProBizTips Feature Article |
7 Keys That Helped Me Leave the Rat Race for Cyberspace
by Marty Foley
On Friday, Aug. 28th, 1998, I finally achieved what I had dreamed about and worked toward for some time.
No, cashing that week's paycheck wasn't what I had been keenly anticipating... Leaving a job I hated in order to work for myself full-time in cyberspace was the dream goal I had finally achieved!
The goal of leaving the "rat race" and calling the shots in one's own profitable business - online or off - is common to many people. At times it even reaches the point of desperation. Some waste thousands of dollars in an elusive attempt to reach it.
If running your own successful online business is a goal you'd also like to reach, I empathize with your situation. I'll share some tips in this article that helped me "leave the rat race" for my own online business, which may also help you.
Even if you've already achieved self-employment, maybe some tips I share can help increase the profitability of your existing business, online or off.
Keys To Leaving The Rat Race
1) Being a doer, not just a dreamer.
One of my favorite sayings is: "When all is said than done, more is said than done." It's easy to dream and talk about our goals, but we won't get anywhere until we take decisive action.
Before I built a successful online business, I did more dreaming and telling others about my goal than I took action toward reaching it. Finally combining my dreams with action, however, was the only thing that worked.
Caution: Don't confuse taking decisive action with making rash decisions. Temper your willingness to act with sound reasoning and knowledgeable decisions, based on sufficient research.
2) Effective time management.
Time certainly means money in the business world. The ability to manage your time effectively is an asset that can repay you many times over, in both your business and personal life.
Getting maximum productivity from your time is even more crucial if you're working a full-time job at the same time you're building your own business.
Back when I worked for an employer, workdays usually dragged by. Now I find that working for myself, time just breezes by and I often wonder where the time went!
At one point, I was making money in my own business while holding down my full-time regular job, but not enough to live on. Moreover, I needed more time than I had available in my spare hours to pursue things I felt would increase profits.
I then decided to cut back on the hours at my regular job, which my employer agreed to because he didn't want me to quit.
This allowed time to expand my business faster and made the transition to going full-time in it easier. If you can't or don't want to quit your job "cold turkey," consider a similar strategy.
3) Knowledge of your field.
You don't have to be an expert in your business field when first starting out. You can grow as you go, but plan on keeping abreast of developments in your field. Do so long enough and you'll become an expert. You can also team up with others who have needed expertise you may be lacking.
4) Persistence.
Despite the hype sometimes used to try to sell "instant, lazy-man's way to riches" types of products, success in business rarely comes easily or overnight. Fact is, it takes persistent effort and plain old fashioned work. Be wary of promises to the contrary.
I empathize with those that must commute 5 or more days a week to a job they don't like. However, that can be a plus. It was a strong motivation for me to persist at my own business until I went full-time. Whatever your own motivations to persist may be, they will prove useful.
Tip: It will be much easier to persist if you select a field of business that you like, as opposed to pursuing something just for the money. Then your work can be fun, not drudgery.
5) Focus on presenting solutions, not just on selling products and services.
I'm a believer in the business philosophy of "succeeding by helping others succeed." Focusing on helping clients solve their problems and achieve their goals through your products and services contributes more toward long-term success than just focusing on "selling" them products and services.
6) Self-discipline.
Now that my "office" is just a few steps away when I awake in the morning, it's easy to sleep in. With no boss to "crack a whip" over you as a self-employed entrepreneur, self-discipline is definitely needed. Since likely no one will see that things get done but yourself, you need to be a self-starter.
7) Marketing skills.
Regardless of what business you're in, marketing is the tool used to present the solutions that your products or services offer to the rest of the world. As the saying goes, in business " Everything is marketing."
Marketing is a skill. And like any other skill, it can be developed through knowledge and practice. Entrepreneurs can never learn too much about successful marketing.
You Can Also Leave the "Rat Race"!
As more and more employees of large corporations have been discovering to their dismay, neither seniority - nor years of company loyalty - guarantee any real job security. In view of this, staking one's claim in the digital Wild Wild Web seems even more attractive.
Of course, there's much more involved in leaving the rat race than can be covered in this article, but I've shared seven of the most important keys to success.
No, leaving the rat race may not come easily, nor overnight, but it's certainly possible and can be well worth the effort. If followed, these keys can help you leave the rat race, too.
---------------------------------
Marty Foley's Internet marketing techniques and resources
have helped set the standard in e-commerce, and are often
imitated by other famous online marketers. They can truly
help you succeed online:
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BizTips by Dr. Kevin Nunley |
Advertising Ideas
The most difficult part of advertising is often just coming up with the idea. Even the most successful writers can get stuck at times. Here are some ways to produce advertising ideas that SELL!
First of all, it is important to get the facts. You need to know specific facts about the product as well as facts about the audience you want to target. Get all of the information you can! Read magazines, flyers, newsletters, and even junk mail. Also, talk with people. Go to classes and seminars or attend meetings. You never know when the information you learn will be useful.
Try using a checklist. When you're stuck for an idea, a checklist can help you come up with different possibilities or strategies. You could make a checklist for headlines, or a checklist for why people buy products. This will help you get headed in the right direction.
Get feedback. The way you see your ideas may be completely different than the way others see them. Show your rough ideas to others. Or, have someone look at your finished copy and give you their opinion on how it might be improved.
Try teaming up. If you are a copywriter, you could team up with an art director. Or if you are an entrepreneur you might team up with a corporate manager. A partner can expand upon your ideas and could make them even better.
Sleep on it! Sometimes you need to just put the problem aside. You're probably thinking about it way too much. You might be surprised when the perfect idea comes to you "out of the blue."
------------------------------
Kevin WRITES your professional copy--web site copy, sales
letters, ads, press release and more! See http://DrNunley.com.
Reach Kevin at kevin@drnunley.com or 801-253-4536.
Turn An Unsatisfied Buyer Into a Life-Long Customer
by Jian Wang
Have you met some unsatisfied buyers when you promote your product or service online?
They ordered from you and wrote to you immediately that they didn't like your product or service. He would like to ask for a full refund instead. How do you deal with those "unsatisfied buyers"? Moreover, could you turn them into a life-long customer without further refund requests? Please read on!
I got an email from Mr. H who requested a full refund last week. He didn't like my ebook and wanted to get his money back.
I checked my records and found he wrote to me just after he purchased the ebook. One minute only! It's impossible to read through a 128-page ebook in a flash. Maybe he want to grab this amazing ebook without paying a dime.
Instead of writing a rude letter to him, I wrote a very sincere email immediately. At the beginning of the email, I apologized to Mr. H for bringing him so much trouble. I had sent a refund request in another email to the credit card company. Mr. H would get a full refund without any questions in one business day.
But it didn't end.
In the following, I told him about a special event I held recently. Anyone that ordered during the holiday season would get extra $399 bonuses without paying another dime. Although Mr. H ordered my ebook several months ago, I was very happy to send him extra bonuses although he asked for refund.
I sent him the download link for this unbelievable holiday gift package! I was happy to do that. At the end, I wished I could provide him better service in the future.
Then I sent another email to the credit card company to give Mr. H a full refund. However, I received a return email from the company. It said there was some problem to that address from my email account.
That meant I couldn't give him refund in that time because of a technical problem.
I had to write one more email to Mr. H. I told him my situation. He could contact the credit card company directly for a refund if he would like. I hoped he could get his money back soon.
And then a miracle happened.
I received an email from Mr. H after one day. Instead of criticizing my ebook, he said he got my email and he really liked the secret bonuses. Moreover, he didn't want a refund anymore and he would like to buy from me in the future.
I was puzzled this time.
Why didn't he want a refund anymore?
Why did he want to become my life-long customer and let me make unstoppable back-end sales?
Because of the extra bonuses?
No. Because of the sincerity. I expressed my apologies sincerely in the email, which made him eagerly become my life-long customer.
That's it!
Write a very sincere email to say sorry to your unsatisfied buyer when someone asks for a full refund. Send him a gift to make him happy at the same time. You'll see that they will keep purchasing from you after that.
Lose one sale and you Win one life-long customer!
------------------------------
Author Jian Wang is a master in the art of persuasion.
His ebook, "Hypnotic Persuasion: How to Get Anything You Want,"
is a truly inspirational read, filled with the wisdom to help
you gain control of your own mind and convince others without
resistance. These techniques can be used to improve business,
sales, relationships, and your overall well-being. For more
information, visit http://www.mrchange.com
Hi Diane,
I apologize if I make some mistakes with my grammar. English is not my mother language. Congratulations, you are doing a great job with your ezine, really, it gives to me a lot of information. And talking about information, there is so many about "the last e-tool" for almost everything, that you can't know where is the Real One So, I decided to ask you about your pesonal opinion.
I want to begin my own web site and I'm looking for a software that allows me to build the site with all the tools (autoresponder, e-mail tracker(?),) etc. Something like the last you have announced, something like "e-knife" , but two or three days ago I read in your ezine about other one.
You have a long experience, which one could you recommend to me?
Best Regards,
William
--------------------------------------------
Hi, William!
First off, yes -- there ARE tons of products and services out there that claim to have everything you need to start and keep an online business running. To tell you the truth, I use a combination of many tools and services. There isn't one tool that I think incorporates all of my needs.
The Web Army Knife is brand new and I have to admit, I use it almost everyday and it's pretty close to having everything I need and use all in one resource. It's very cool because it runs in your tray and blinks whenever Mike adds a cool new resource or download to use.
http://www.WebArmyKnifeTool.com
As for the other resource, since I run other advertiser's ads also ... I can't be sure what you may be talking about. If you happen to remember anything about it, let me know ...
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**We're interested in your comments, questions, and suggestions.
Do you enjoy this ezine? Do you have an Internet marketing or
e-commerce related question? If so, feel free to submit it to us.
We may publish your question and response in the next issue.
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