ProBizTips Newsletter
** ISSUE #233 **

March 10th, 2003


** ProBizTips Top Sponsor **


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A Word From Diane

Hey!

Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have ... we couldn't do this without you!

It's been a crazy couple of weeks ... first we had a strange "weather event" of lots of snow (not normal here in Arkansas) which then turned to ice, and then we all got sick! Each member in my family contracted the flu one right after the other! Needless to say, it REALLY backed me up so if you've emailed me and I haven't gotten back to you yet ... that's why and hopefully you'll understand. Fortunately, we're all seeming to get over it and things are turning back to normal.

I wanted to take this time to tell you about a great new product a friend of mine has developed.

If you are serious about achieving success, you need to set goals and monitor your progress. The Heritage Journal is designed to do just that. As well as record your life journey with pictures and documents, pay your bills on line, and store all the user ID's and passwords in Heritage's favorites.

One click and you are at the power company's web site, with your user ID and password. Another click takes care of the phone bill. This feature alone is worth the cost of the software.

Heritage is also designed to store medical records, drug usage and effectiveness. It is double password protected for extra security and tracks any attempt to open it with the wrong password.

There are too many other features to describe in this short description, but I have one more great surprise. I have made an incredible deal with the publisher for my subscribers only, to get you this program for 50% off the regular retail price. At $37.97 it is a steal, but you can buy it for the next seven days for half of that. $18.95. plus S&H.

Go directly to this site to order. Ignore the list price and enter this priority code (34263) and you will be billed at half price.

Don’t wait on this one. No one else can give you this deal.
http://www.softwarekey.com/products/info.asp?A=17347


In the meantime ... sit back, relax and enjoy today's issue!


Your Friend,

Diane Hughes
ProBizTips Weekly


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ProBizTips Feature Article

Power Phrases Increase Your Sales
by Bob LeDuc

Simple power phrases stimulate your customer's feelings and trigger an emotional decision to buy from you. You can increase your sales by using power phrases in your web pages, sales letters and other marketing messages.

Why Power Phrases Trigger the Buying Action

A power phrase helps your customer visualize how they will feel when they own your product or use your service. It generates an imagined feeling and motivates your customer to convert that feeling into reality.

Most of your customers make an emotional decision to buy from you. They may look for logical reasons to justify their decision. But their decision to buy is usually an emotional decision instead of a logical one.

Power phrases increase a customer's desire for your product or service and trigger an emotional decision to buy.

How to Create a Power Phrase

Creating a power phrase is easy. Start by listing some of the major benefits your customers get when they buy from you. Then combine a few highly descriptive action words about one or more of those benefits into a short phrase.

Here are some examples of power phrases used by 3 different types businesses:

** "Fast! Easy! Very Low Cost!"
(For a product or service business)

** "I'll help you myself! That's why I can guarantee results."
(For a service business)

** "Work you enjoy, more money to spend and more time to spend it."
(For a business opportunity offer)

Use High-Impact Words

Look at the words used in the above 3 power phrases. Many are high-impact words (fast, easy, very low cost, help, guarantee, enjoy, more money, more time). Power phrases use high-impact words to create high-impact statements.

TIP: Use short and clearly understood high-impact words for your power phrases. They create a dramatic word picture in your customer's mind without drawing attention to the actual words you use.

A Series of 3 Words or Phrases

Here's a special tip based on my personal experience. Create some of your power phrases using a series of 3 words or 3 groups of words. For some reason a series of 3 words or phrases seems to produce a dramatic and memorable image in a customer's mind.

My most effective power phrases usually combine 3 words or 3 groups of words together in a series. For example:

"Save time. Save money. Get immediate results."
"Fast! Easy! Very Low Cost!"
"Enjoy it at home, in the office or in your car"
"Guaranteed on time every time or it's free"
"Power, Performance and Speed"

Use the information in this article to develop power phrases for your products and services. Then include those power phrases in your web pages, sales letters and other marketing and sales messages. They will immediately increase your sales.

---------------------------------

Bob Leduc is a Sales Consultant with 30 years experience in
building successful businesses. He just released a revised
and completely updated New Edition of his manual, "How To
Build Your Small Business Fast With Simple Postcards", and
several other publications to help small businesses grow
and prosper. Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

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BizTips by Dr. Kevin Nunley

How to Sell When Your Price is Higher

Mark writes with a challenge many of us face.
His competitors charge less, yet he still has to make sales.

He writes, "This is a very competitive market where price is the major factor in the buyer's eyes. How can I first persuade companies to at least give my company a try, even if we aren't the cheapest, and secondly, generate some sort of loyalty from these customers in the future?"

The good news is most customers rank price well down the list of things they consider when they buy. Quality and service are almost always at the top.

If you can't match competitors on price, show prospects how your higher quality and better service more than make up for the price difference. A business customer is really interested in the bottom line. Show them how stepping up to a better product will increase productivity and reduce equipment costs. In this case, Mark is selling fuel for expensive farm equipment. He can show prospects how his higher grade fuel can save on repairs later on.

Even more important, show how your better service will make the customer's life or job easier. You may provide free delivery, more frequent delivery, be easy to get on the phone for advice, or simply smile when you're filling the order.

------------------------------

Kevin WRITES your professional copy--web site copy, sales
letters, ads, press release and more! See http://DrNunley.com.
Reach Kevin at kevin@drnunley.com or 801-253-4536.

ProBizTips Tip of the Week

Little Idea Makes Pretty Big Profits...
by InfoProductLab

I began to think of all the ways I've made money online and went back through my monthly statistics to determine which online marketing project netted the largest amount of CASH vs effort expended.

I want to share with Members the ONE that generated the MOST CASH, with the LEAST EFFORT.

This one "little" idea has made me some pretty BIG profits over the last couple of years. I hope it helps you too.

If you need some fast cash you can probably generate $2,000 to $10,000 or more in the next 7 days (or less) by creating a simple 'direct selling' web site and a simple information product.

How?

By selling turnkey product web sites on eBay.

In 1999 I sold my first turnkey website on eBay for $8,875 in 7 days (GoBizInfo.com). It was a membership site and I had about 120 members at the time. It had 100+ pages of info - so I had really developed the site. Since then I've sold a lot of 'turnkey' web sites for many thousands of dollars and currently have people asking me to develop products for them.

Here are few tips for getting the most money from any site you develop as a 'turnkey' business:

1. The product being sold on the site is proprietary or unique to the site.

2. It's PROVEN to sell in the marketplace. Every web site and product I've sold was first sold on eBay in pretty good numbers. Then I included that 'sales data' in my ad for the 'business'. 90% or better of the time, it was someone who bought the individual product who ended up buying the 'business' because they liked the product so much.

I've created dozens of info-products and many of them were unique products with direct selling websites I've sold on eBay. In one 6 week period I sold over $22,000 worth of sites and info-products. Anyone who says there isn't anyone with 'money' on eBay doesn't really know what they're talking about.

My last turnkey website auction had 55 bidders and sold for $4,447 in 3 days.

I think there are a lot of buyers (with money) on eBay for turnkey businesses. I've never had an auction up for a product and direct selling website that went un-sold.

The average price I've been getting is around $2,750 per site.

In my listings I've had to take the order link down on the site, because it's against eBay policy to direct people to your site and then take orders, BUT I always state in my listing that the order link is dead due to eBay's off-site selling policy. Not to state that openly will make your buyers think and ask questions ... and some will never ask you about it, they just won't bid.

I found this way is the fastest way to make BigChunksOfCash ;-) in a hurry.

Anyway I think there is a lot to learn here from an info-product developer's and an Internet marketer's point of view....

The only draw back to this type of business (selling turnkey businesses on eBay) is that you need to have a constant flow of business ideas to work with and know how to create a web site and ebook or other info-product quickly.

Many times I've created a product in less than a day, created the web site in a few hours and sold both for $3,750 in just days.

This is NOT a 'get rich quick' scheme... there is a lot of work involved. But for the right person, it may be just what they've been looking for.

http://www.viralmarketzone.com/bigcash


Q & A

Question:
"Did you simply create the product, the site and then immediately put it on eBay?"

Answer:
In the early stages of this process, no. What I did in this order was:

1. Create the kind of product I was proud of selling myself.
2. Created the website and sell the product on the website and through eBay.
3. Sell the product and website as a 'business' on eBay.

Question:
"I'm also curious to know how many product sales you got from eBay? Did you track this?
"

Answer:
One product I created sold about 26 copies the first month I listed it on eBay at $97 each. So that was $2,500. Then I sold the business for $3,500. So in one month my total profit on a product that took me 3 days to develop was approx $6,000. It was a CD-ROM product. It sold better than I had anticipated and I almost decided not to sell the business.

But anyway, yes, I kept very accurate details of the sales, and forwarded the names and mailing addresses to the buyer of the business (because it was a physically mailed product, I transfered the buyer's list to the new owner). That was a very strong selling point, that there was a good market for the product.

Question:
"...if your average selling price is around $2800, could you not fairly easily surpass that amount by selling the product itself, resell rights, and master resell rights? Am I right in understanding that you hand the rights to the product over to your buyer - so I suppose it is basically selling Master Reprint rights with the website to support it?"

Answer:
Actually, because I sell maybe $2,000 to $3,000 of most of my products BEFORE selling the business my avergage PROFIT on the total sale of the business is closer to $5,800.

This is a good question and a lot of it can be answered in a letter I wrote to people interested in licensing my latest project called the Ultimate Business Opportunity. You can read the letter here: http://www.ispyprofits.com/ibiz/instantbiz.html

Until I came up with the idea that, by tightly controlling the distribution of the product, I really had no control whatsoever over who was selling my digital products.

This story has nothing to do with the question you asked, but I just thought it it would be helpful if you've ever had a digital product that was selling well when it first came out, and then sales started to slump:

My first experience selling an ebook was in 1996-97. When it first came out I sold hundreds of copies the first month, then suddenly sales dried up and died. I doubled my marketng efforts and things got a little better, but never to the level they were that first month.

After a few months more, I got an email from a kind gentleman who told me, "By the way, I downloaded your ebook from a newsnet group (it's great!) and, since I'm not going to pay you for it, the least I could do was tell you people are giving it away free."

Anyway, my expertise, what I love to do, is create information products. I create cd-rom products, ebooks, manuals, pc-videos, etc. I have more ideas than I know what to do with. I have projects that I know will sell and make a lot of money, but I don't have enough time in the day to develop them. But that's what I love to do: Develop information products -- from conception to completed product.

The problem is I have TOO MANY products. I fall in love with a lot of them, and because I never had time to market them they would sit on my virtual shelf and gather dust while I was working on my next product. I was always interested in developing the NEXT project, never in marketing the one's I already developed.

That's just me. So, instead of them gathering dust bytes, I decided to sell the products and websites I developed for them and let someone else make some money from them. Why should those products go to waste because I'm too busy to market them?

You may not think $5,800 total per business sold is very much money - I'm glad. It really isn't, but, some of those product concepts took me all of 8-12 hours to conceive, create and develop into a saleable product. I don't know what minimum wage is these days, but I'm guesing it's more than $525+ an hour ;-)

Anyway, I love to develop info-products and I'm more than happy to part with a few of them if someone else can profit, instead of them going to waste.

Question:
"The caution I suppose would be that the same person could make $10,000+ off of their product in 4-6 months, so they may be leaving medium term money on the table in favor of a short-term grab? Interesting approach though."

Answer:
I think I answered this one above... but, remember my ULTIMATE project is "me": My ability to create saleable info-products in record time is MY ULTIMATE PRODUCT. So if I sold an infoproduct 'business' that somone really liked and was making good money from it, do you think they would be interested in buying another one of my info-product businesses? Yep. What's my back end? See where I'm going with this?

Question:
"Do you set a reserve price on your auction? And is it spelled out in the auction that you will be selling multiple identical sites? If so, does everyone wanting the site need to meet the top bid or what?"

Answer:
I don't like reserves. I know a lot of people on eBay who never bid on reserve auctions, so I don't use them most of the time.

What I do instead is - for a high ticket item - is set the minimum bid at an acceptable level. In the case of the licenses I sold recently I set a minimum bid of $497. But, I also place a 'Buy It Now' option on the auction at $550. I'm happy either way, but it gives the buyer the opportunity to grab it and not have to get into a bidding war with anyone.

Yes, I explicitly state that there are only (in this case) 15 worlwide licenses available for this product, after they're gone, they're gone. The letter I pointed to above also answers that question. That same letter is the one I used in the auction... with minor changes.

I sell them one-at-a-time, never in dutch auctions and never more than one at a time. Because I had the 'Buy-It-Now' button on them, very few of them actually made it to the day the listing expired. In fact, the first one I put up sold in under 5 minutes. I remember putting the listing up and getting the notice in my email box that someone had bought the license using the 'Buy-it-Now' button before I had even received email confirmation from eBay that the auction was 'live'.

I sold 3 or 4 licenses a day sometimes. When one auction ended, I just put another one up. That sold, so I put another one up a few hours later.

This type of business isn't for everyone, granted. But if it works for you, go for it.

----------------------------------

© Copyright 2003 by InfoProductLab

ProBizTips Talkback

**We're interested in your comments, questions, and suggestions.
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We may publish your question and response in the next issue.

ProBizTips Discount Mania

http://stramull.com

Diane, I'd like to offer ProBizTips subscribers an exclusive 20% off our logo/brand design services through the end of March 2003. Logo's normally run $300 for original, copy and trademarkable designs, but ProBiz subscribers would pay just $240, a savings of $60.

If you have any questions, please let me know! We love ProBizTips, and are happy to pass a great deal along to your subscribers. Thanks for the opportunity and such a helpful, thought provoking newsletter.

Sue Cline
Service Coordinator
The Stramull Agency

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Diane Hughes -- 2301 Cherry Crossing -- Benton, AR 72015
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