ProBizTips Newsletter
** ISSUE #234 **

March 17th, 2003

ARE YOU LOOKING TO WORK FROM HOME?

What you will find here is complete honesty, not a heap of broken promises.

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Hey!

Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have ... we couldn't do this without you!

And HAPPY ST. PATTY'S DAY! Are you wearing green?!
If you aren't .... *pinch* :P

First of all, I want to thank each and every one of you who gave me your support and prayers in response to my ordeal last week. It's been a trying time to say the least, but I'm making it and the stress is starting to lift a little.

I came into an agreement with a good guy who not only gave me the help I needed, but agreed to let me have some continuing involvement with Trafficlaunch. This was amazing to me and such a relief since I hated to turn over something completely that I had worked so hard on ... his name is Dave and you can check out his site at http://www.easyebookcreator.com.

Also, I got some great feedback on the Heritage Journal that I offered to everyone at a 50% discount ...

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"Diane!

Thank you, thank you, THANK YOU for the great discount on
the Heritage Journal!

I've been drooling over it for months, but didn't have the
dough to buy it! When I saw it in today's PBT, I grabbed
it instantly, didn't even finish reading your offer.

You get your subscribers the BEST STUFF!

Did I say? *T*H*A*N*K* *Y*O*U*?!?!?!?!?"

Warmest regards,

(Ms.) Marty Nicholas
http://www.MartyNicholas.com

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If you missed it last week ... the offer is still extended to everyone this week. Here is a recap:

If you are serious about achieving success, you need to set goals and monitor your progress. The Heritage Journal is designed to do just that. As well as record your life journey with pictures and documents, pay your bills on line, and store all the user ID's and passwords in Heritage's favorites.

One click and you are at the power company's web site, with your user ID and password. Another click takes care of the phone bill. This feature alone is worth the cost of the software.

Heritage is also designed to store medical records, drug usage and effectiveness. It is double password protected for extra security and tracks any attempt to open it with the wrong password.

There are too many other features to describe in this short description, but I have one more great surprise. I have made an incredible deal with the publisher for my subscribers only, to get you this program for 50% off the regular retail price. At $37.97 it is a steal, but you can buy it for the next seven days for half of that. $18.95. plus S&H.

Go directly to this site to order. Ignore the list price and enter this priority code (34263) and you will be billed at half price.

Don’t wait on this one. No one else can give you this deal.
http://www.softwarekey.com

In the meantime ... sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

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The Secret To Successful Article Promotion
by Karon Thackston

I wish I could count how many times I've been asked the question, "Why aren't my articles pulling?" You created what you see as a masterpiece, but the response just wasn't what you expected. Never fear! There are some common - but easily overcome - mistakes that many writers make. Let's look at these problems, and their solutions.

Catch Their Attention

Do you know that most publishers receive dozens and dozens of articles every single day? How do most of them choose one or two from the pile? They start with the title. Almost every publisher I've talked with says they skim down the list of submissions looking for a title that grabs their attention. If your article doesn't stand out in the crowd, you'll most likely be overlooked.

Stay Within the Boundaries

Ezine publishers and Web masters have a limited amount of space to dedicate to articles. This is why they look for pieces that are (generally) between 500 - 750 words long. Those articles that far exceed 750 words are likely to be rejected. It could be that your article makes some excellent points, but if you've gone into the 850-1000 word range, chances are you'll never get any "ink."

Stay Focused

Many articles simply try to cover too much. They start with a title about creating a killer Web site, move onto how PhotoShop uses layers to build graphics and end up with an inside look at hosting. Pick one, specific topic and stick to it.

Be Fresh

There are certain subjects that have just been "done to death." Here is a sampling: How To Drive Free Traffic To Your Web Site, What To Look For In A Web Host, The Top 10 Web Design Mistakes. Be original. If you must write on one of these topics that you see almost everywhere, take a new approach.

Singularity

Write to one person. In order to make a connection with the reader, you have to be personal. If you were talking to someone on the telephone, you wouldn't likely say, "Everyone, listen to what I'm going to tell you." You would use the words "you," " your," "we," etc. The one sentence that makes me cringe is " For all of you reading this article..."

Submit To LOTS Of Publishers

Just because one publisher or Web master didn't accept your article is no reason to abandon ship. Not everyone has the same needs. Not everyone will use your article right away. It takes time a patience to succeed with article promotions.

Above all, don't give up! It takes time for others to get used to seeing your name before a level of trust is built. Before you know it, your name and insights will be highlighted in some of the top ezines on the 'Net!

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Lots of Links to Your Site are Your Key to Success

Search engines are more important than ever for getting lots of good new customers to your web site. These days major search engines put a lot of emphasis on how many sites link to yours.

This doesn't have to be as challenging as it sounds. Search engine expert Jerry West at http://WebMarketingNow.com tells me Apple.com rules the search engines by creating thousands of links to themselves on their own site.

Recently Jerry created a page on his site that links in many ways to my site. My site is, in turn, linking to his. It's a good way for us to build the link popularity of both our sites.

I also have a bunch of additional sites, all linking to my main DrNunley.com site. This works well, for example, to keep my copywriting page coming up in the top 5.

Another way to get more sites linked to yours is to employ a company that specializes in it. Writing and promotion guru Scott T. Smith runs just such a company at http://linkagexpress.com. He has teams of people who work getting your link popularity where it needs to be to rank high on search engines.

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Kevin WRITES your professional copy--web site copy, sales
letters, ads, press release and more! See http://DrNunley.com.
Reach Kevin at kevin@drnunley.com or 801-253-4536.

The Hits That Matter Most
by Bob McElwain

So you know what hits mean. Unique hits or user sessions, I mean. And you know what CR means. Right? If so, you're in great shape, for many people don't. They think they do. But they've got it wrong.

You see a single hit is invaluable. It may have come from the first visit to your site by one who will return to buy repeatedly. One who shares your name with others who do the same.

The catch is you can't say which hit matters. Thus you need to assume every single one is crucial. Else you can strike out on the ones that matter most.

So What Is A Hit, Really?

A hit is generated when someone visits your site. You don't really want off-target hits. If you get mention in a prominent newspaper, you might draw 10,000 visitors simply because of a delightful comment you made about cats. But where's the gain, if you're selling water skis?

Maybe 1 in that 10,000 might coincidentally have an interest in water skis. The others are not potential customers. They only waste your bandwidth and often even your time with off- topic questions. And what happens if each is determined to share their favorite cat story?

You want only targeted hits. And you want these visitors to arrive with their interest front and center. This is why search engines listings, ads, and such, matter so. You want to draw only visitors interested in what you offer. A misleading ad is a waste of money, for hits generated are off-target.

CR: Conversion Ratio

CR is tossed about casually with a knowing nod of the head. But many who use the term don't really know what it means. It means different things to different sites, and in differing situations.

Briefly it is the percentage of visitors who buy, or take some other action you want them to. In general, a 2% CR is considered good. That is, if 2 in 100 visitors buy your product, you may figure this is fine.

But such models are so crude they often mislead when applied to your site. A CR of 2% may be nifty (or a disaster, if more was expected). However good it is, it is still only an average. It gives a useful picture only over the long term. It says nothing about today. Or right now. Or about what your next visitor will do.

Turn this the other end to. Given a CR of 2%, how many sales can you count on in your next 100 visitors? 2? No. I said, " count on," and the answer is none.

Say you make 20 sales on your first 100 visitors today. But not a one off the next 900. Still, 20 sales in 1000 hits is a CR of 2%.

There is no way you can say your next visitor will buy. Or will not. Come up with a way to do so, and you'll be a millionaire right quick.

You simply do not know what your next visitor will do. But you probably hope he or she ...

Buys - Terrific

Returns to buy - Great news

Returns to buy again - The key to success

Tells a friend who visits - Very nice

Your list will differ. And there are other actions you may want your visitors to take. For example, sign up for free information of interest, delivered by an autoresponder over time. This often brings people back to buy. And if you can get them to set a bookmark, this may do the same.

The Secret To Improving Your Business

You can not afford to risk losing even a single visitor. Period. The big boys counting sales in the millions and hits in the billions can safely ignore a bunch. You can not.

Accept the potential value of every single hit as unlimited. Then act in every way to draw them. And never ever turn even one aside.

Obvious, don't you think? But look about on the Web and you'll often see visitors not encouraged or even turned away. Then, of course, look to your own site and be certain you are not making such blunders.

---------------------------------

Bob McElwain, author of "Your Path To Success" and
"Secrets To A Really Successful Website." For info,
see <http://sitetipsandtricks.com/webways/>
Get ANSWERS. Subscribe to "STAT News" now!

One of the Most Credible (and Reliable!) Marketing Methods On The Net
by InfoProductLab

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© Copyright 2003 by InfoProductLab

Diane,

I did not reply on the previous notes you have sent. But I feel you need to know that you have my full support. You are a very smart and emotional business person. What you are doing is what is needed to maintain the trust of all of us as your followers.

I do take time to read all your emails along with the ones I receive from Frank Garon. I still receive many others (most of which get deleted before they have been looked at) but only you and Frank really take the time to get to know your subscribers and provide the services that they are looking for and need. The easiest way for me to say what is obvious to me is to tell you something that is now a common statement when any females are doing the best. That is "You Go Girl"

With The Greatest Respect,

Dwight D Ross
http://www.studentpcsonline.com
http://www.wealthlink.com/studentpcsonline

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