ProBizTips Newsletter
** ISSUE #235 **
March 24th, 2003
** ProBizTips Top Sponsor ** |
Internet Based Network Marketing Secrets REVEALED
NetMark Pro: The World Leader in Internet Based Network Marketing shows Network Marketers how to build their business BIG and FAST, regardless of the opportunity, using cutting edge technology.
Includes Christian Principled Training. Get your F*R*E*E Remote Control Selling System that you can use with ANY legitimate network marketing opportunity.
Get yours NOW!
Click here: http://www.netmarkpro.net/agelesswealth
Hey!
Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have ... we couldn't do this without you!
First and foremost, I want to express my 100% support and respect for our soldiers, family, and friends who are so bravely fighting for freedom. You will be in my prayers and in all of our hearts ...
I had a crazy weekend -- my son Braden turned 4 years old Saturday and I had a heck of a time chasing around 10 kids at his birthday party! He got too many noisy toys ... my ears are STILL ringing and I think I'm even starting to have nightmares featuring the annoying music from all his toys! He caught his first fish when we took him fishing on Sunday. He was so proud of his one pound trout ... :)
It's amazing how fast kids grow ... it seems like yesterday I was "waddling" around the house and trying to position my keyboard comfortably on top of my belly. Motherhood changes everything -- I love it and I often wonder how I filled my time before he came along ... :)
Before I go, I wanted to tell you about a new ezine that is exceptionally unique and very informative. My friend, Jonah Klimack, Webmaster of MDQezine.com, Adtrackz.com, UltimateTrafficSystem.com is the editor and it's chock full of unique marketing secrets and tools ... you will LOVE it!
If you'd like to read a weekly ezine that:
Has no ads, takes less than 3 minutes to read, specifically shows you how to put your traffic generation and sales on automatic, explains the difference between ad copy that looks good, and ad copy that sells, provides free consultation by answering your specific questions ... subscribe now: http://mdqezine.com/
In the meantime ... sit back, relax and enjoy today's issue!
Your Friend,
Diane Hughes
ProBizTips Weekly
FREE REPORT: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ===>> Go Get It Now!
AVOID THE SMOKE AND MIRRORS
Slice right through the meat to the bare bones
of making Huge money on the internet ...
Learn How Here if you want incredible success:
http://www.bookbunker.biz
---------------------------------
#1 Rated Work-At-Home Opportunity On The Web!
THE ONLY Real Clickbank Searchable Affiliate Storefront!
Sell 11,400+ Clickbank Products & Services & Profit
$25.00 On Every Pro Site You Sell! For Details Visit:
http://hop.clickbank.net/hop.cgi?betcal/hithog
---------------------------------
POP Quiz For Internet Marketing 101
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Here's a fun Marketing IQ test!
"Do You Know Which 3 Words Can Bring You Instantaneous
Financial Freedom And Allow You To Generate Money On Demand?
It's Not What You Think..."
==>Click here to check your answer..
Hope you got it right!
---------------------------------
Please take the time to visit our sponsors.
They make it possible to keep ProBizTips FREE!
Sponsor the next issue of ProBizTips Newsletter...
| ProBizTips Feature Article |
Failure is Not an Option
by Diane Hughes
I have some good news and some bad news. The bad news is that online businesses -- just like brick and mortar businesses -- have a very high failure rate for startups. Ever wonder why that is? There are several business consultants, success gurus, and motivational experts who can tell you. The problem is: Most of us don’t listen.
How many times have we heard the "success secrets" of the multimillion-dollar pros? Countless times we have all been preached to about setting goals, having a defined plan, giving it all we’ve got, and aiming high. Yet still, take a look around. The statistics of small business failures have not changed. In the first five years of starting a new business, the odds say that you’ll fail.
Ready for the good news? There is one thing I can tell you -- from personal experience, and from the experience of well-known, successful online business owners that I know. More important than setting goals, more than following a plan, more than shooting for the moon, is your mindset. Ask people who have succeeded online how they did it, and they are sure to tell you that they had to. That’s right -- they HAD to. Why? Because failure is not an option.
When you set your sights on something as grand as starting your own business, you simply have to have the mindset that, regardless of what happens, you will not allow yourself to fail.
When difficulties come, the "failure is not an option" attitude will drive you to overcome them. When things aren’t going as you originally planned (and many times they won’t), "failure is not an option" will keep you from folding. When everybody else tells you that you can’t make it, you will be able to tell them you can because "failure is not an option."
Those whose thinking allows them an "out," those who begin a business with the idea that if it doesn’t work out -- "oh well," are the ones who will most likely falter. However, on the other hand, those who have no choice but to succeed will do exactly that.
Are you considering starting a new business? Do you have a business that isn’t performing the way it should? Take a look at your attitude. Yes, it is important to set goals and follow through with them. It is vital that you have the knowledge and funds to operate a business the right way. However, those things won’t carry you very far if you allow yourself to think that it’s OK to fail.
Take some time this week to double-check your thinking. Are you "hoping" your company will make it? Do you "wonder" if everything will work out all right? When you eliminate the option of failure, you open up the flow of creativity, you boost your level of willpower, and you energize your thinking so that only those things that lead to success can control your mind. Once you accomplish that, the only viable alternative is to make it, and make it big!
---------------------------------------------------------
Diane Hughes is an accomplished internet entrepreneur and
editor of the popular ProBizTips Newsletter. Subscribe to
her newsletter for more tips, tricks, and secrets of the
trade -- plus get HUNDREDS of eBooks, software and tools
just for subscribing! http://www.marketersdream.com/diane
Add popular internet marketing and online business
content to your website with just a snippet of code!
If you like my articles and the other great articles
I use, add them to your site for FREE! This is GREAT
for repeat traffic and search engine listings for content!
http://www.probiztips.com/syndicate.html
BizTips by Dr. Kevin Nunley |
Why Doesn't Pay-Per-Click Advertising Work?
There is a HUGE trend going on in North America right now. The media is starting to pick up on it, but don't expect them to give this story the banner headlines it deserves.
Millions of people are starting and successfully working their own businesses from home. Granted, solo operators have been a part of the American scene forever, but their numbers have shot way past 60 million during the past two years.
Income ranges from a good part-time salary to six figures or more. On average, home workers make more than they ever did in a regular job.
Back when I started my business in a spare bedroom, my neighbors couldn't figure out how on earth I was making a living. Now just about everyone in the neighborhood has their own home business. Many (myself included) have grown and expanded to an outside office or work place.
The Internet, fax, and cheap phone rates have made all this far more do-able than it used to be. Attitudes have also changed. People no longer tell you to give up your business and get a "real job."
There is every indication that small self-owned businesses are not only the wave of the future, but the best thing you can do in the present. Start small. Do something you like and know, probably something you learned in jobs you had. Go the library and read up on everything relating to your new business. Talk with others who have similar businesses. Try to learn about and avoid common problems that can hold you back.
------------------------------
Kevin WRITES your professional copy--web site copy, sales
letters, ads, press release and more! See http://DrNunley.com.
Reach Kevin at kevin@drnunley.com or 801-253-4536.
How Original Should Your Headlines and Slogans Be?
by Lisa Lake
When trying to come up with an ad slogan or headline, do certain familiar phrases leap to mind? Phrases that have been used a million times, like "Three Easy Ways...," "Introducing the New and Improved...," "Service With a Smile," or others like them?
In an attempt to maintain originality and set your business apart from its competitors, your first instinct may be to squash these done to death phrases and go for something fresh and new.
What you need to consider is the reason these cliche, standby phrases are so frequently used. Advertisers continue to incorporate overdone phrases into ad copy because they are effective. And as long as an advertising technique elicits the desired results, advertisers will use it.
People love their familiar comfort zones so much that it can difficult for them to go outside those comfort zones. Familiar advertising phrases and headlines are simply another comfort zone for your audience. They recognize a phrase and appreciate the fact that they don't have to think about what you are trying to communicate. They know exactly what you offer and whether they want to take advantage of your offer.
Mail-order copywriter John Tighe points out, "We are not in the business of being original. We are in the business of reusing things that work."
Advertisers and marketers follow certain rules and reuse old standbys, not because they can't come up with anything original, but because old standards continue to prove effective in thousands of letters, brochures, ads, and commercials.
Now, that doesn't mean that you should just copy what someone else did word for word. In creating your own advertising copy, the challenge you face is to take what has worked in the past and incorporate it into your campaign in a way that is compelling, memorable, and persuasive.
Your first and most important priority in creating advertising headlines, slogans, and copy is to sell, not to exercise your creative genius. But if you can do both at the same time, then you will have a powerful piece of advertising copy.
---------------------------------
Author Lisa Lake is manager and editor of DrNunley's
http://www.CheapWriting.com. Get F*R*E*E marketing articles
and advice, plus slashed prices on press releases, articles,
sales copy, classified ads, and more. Contact Lisa at
888-429-6203 or mailto:lisa@drnunley.com
ProBizTips Tip of the Week |
Is Your Site Profitable? If Not, This Might Be The Reason...
by InfoProductLab
There are potentially many things you can do with a website... make direct sales, create a portal, create a community, collect leads, etc... the problem is most sites try to focus on more than one goal and end up doing poorly because of it.
Here's how you can fix that immediately and get your site back on track to higher profitability instantly.
---------
You've seen them... confusing, disoriented sites that scream... "I don't know what I am!".
These sites try to be all things to all people and instead of building trust and an affinity with visitors they leave them confused as to who they are.
Your site might not be that bad. You might have a very focused site with a clear path for your visitors to take.
When I built one of my first web sites many years ago, I thought it was very focused... until I asked my self one critical question: "If I was visiting this site (my site) for the first time, what would my reaction to it be?"
I discovered that my focus was split... I wanted to make sales but I also wanted to capture email leads.
So I set up a confusing scenario where my visitors had to choose (at the moment they entered my site) to make a purchasing decision or leave.
Many people in Internet marketing call this a "buy, bookmark or leave" site.
And there is nothing wrong with that model. The problem was I could see that I was not converting enough visitors to my site because they had to make a decision (and worst yet, a financial one) right away or go someplace else.
The site I am talking about sold an expensive membership, and in most cases the person would not buy immediately, but would visit the site 2 or 3 times before buying and rarely sign up up for my generic 'updates' list.
The focus was wrong... at least for this site. It focused on the immediate sale instead of educating the buyer and then capturing the email addresses of interested prospects so I could continue to educate them and turn them into loyal, repeat buyers.
I will not say this model fits every website, but you have to ask yourself the question... "If I was visiting this site (my site) for the first time, what would my reaction to it be?"
Be brutally honest with yourself. My only goal with most of my sites now is simply to capture email addresses. That's it. Not immediate sales.
Why?
Because my job is to deliver 'solutions' to my visitors and if they don't want what I have to offer on my site right now it's my job to find out what they do want so I can be the person who provides them with that solution - usually through an affiliate or jv arrangement. Then I can get paid for offering that solution to them- and reach my goal of higher profitability. And I can't do that if I do not focus my site on collecting their email address so I can establish a relationship with them to find out what they need.
Here's the instant answer to why your site isn't making a profit:
"If I was visiting your site for the first time, what would my reaction to it be?"
My reaction should be:
"I want to leave you my email address because I want to start a relationship with you."
If my reaction to your site is 'confusion', you've lost me forever. I may come to your site once, maybe even twice and never leave my email address with you if I'm confused about what you are all about.
If it's clear to me you have something I may want (a solution to my problem) then, if the only response you're focused on is to get my email address, then I'll give it to you and do it gladly.
Here's the dialog inside your customer's head when your site is focused:
"You may have a solution I want -->>here's my email address, tell me more."
Try to ask yourself "the question".
If you're site not focused - at least not as much as it could be - maybe that's why you aren't profitable either.
----------------------------------
© Copyright 2003 by InfoProductLab
**We're interested in your comments, questions, and suggestions.
Do you enjoy this ezine? Do you have an Internet marketing or
e-commerce related question? If so, feel free to submit it to us.
We may publish your question and response in the next issue.
ProBizTips Discount Mania |
http://www.awesomereports.com/new/pbt/
Hi Diane,
This is an exclusive sample of the eBook "The Whole Truth About Internet Marketing", that you might already heard or got, that your subscribers can download for F*R*E*E. As the eBook costs $47.97 they can try before they buy.
Just follow the link to get the sample.
If you need any info pls contact me.
Regards,
Carlos Martinho
---------------------------------
Do YOU have a product YOU'D like to offer to over 30,000
subscribers? If you are willing to give a discount to your
product or service, why not get some F*R*E*E exposure? :)
Win $25 BUCKS paid to you instantly via PayPal.
Now using the BRAND NEW random drawing script!
"You Gotta Be IN IT to WIN IT!"
Congratulations to Linda Parsons
for winning the last cash contest
If you submitted and didn't win, keep trying!
>> Web Marketing Kit
** Refer to the Email for Access Info **
