ProBizTips Newsletter
** ISSUE #241 **
May 5th, 2003
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Hey!
Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have ... we couldn't do this without you!
Whew -- well, yesterday was my birthday and I'm telling you, it was probably one of my worst birthdays yet. My lovely son gave me a wonderful present ... his stomach flu! I think I've lost about 15 pounds in 3 days. :P
In the meantime ... sit back, relax and enjoy today's issue!
Your Friend,
Diane Hughes
ProBizTips Weekly
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| ProBizTips Feature Article |
How 30-Minutes on the Phone Made Me Thousands of Dollars
by Jeff Smith
You've no doubt heard the expression, "two heads are better than one?" Let me tell you right now they're not...
They can be worth many times more.
After completing my latest eBook project, "The Ultimate Information Entrepreneur's Idea Guidebook" I started brainstorming methods of adding value to my offering.
Like you, I had big goals for this product and didn't want just another $17 eBook.
The topic of the eBook was pretty simple, how to create subjects for information products that will sell well. Traditionally the actual creation of hot selling products is overlooked in favor of marketing strategies. Without a hot selling idea, your time and money will be wasted trying to sell a dud product.
Well, I had documented 8-years of hands-on knowledge as well as tips and techniques I learned from leading product developers over the last year and new the content was of tremendous value.
As one experienced internet marketer always taught me, always look at how you can add MORE value. If you over deliver you will always have a loyal and valuable customer base.
I have to confess, it took being told many, many times before the perfect answer set in. Why not joint venture with some big name sellers in the infoproduct market to add value?
JOINT VENTURE TO MAKE YOUR PRODUCT IRRESISTIBLE
OK, after finally being convinced of the value, it took a few more days and a long discussion with master marketer Tony Blake to come up with a strategy. Why not conduct a few telephone interviews with strategic partners adding value to your package?
These are the truly exciting discoveries you make when developing and marketing your own information products.
HOW TO GET YOUR PERFECT JOINT VENTURE IN PLACE FAST
I set out to find some good candidates. Publishing a one page letter with an overview of what I was attempting to accomplish and a polite, yet firm, request for participation went out.
Within days I was overwhelmed with the response - out of 10 messages sent, 9 had responded within 48-hours and all were looking to take the next step.
One of the candidates was none other than super success Yanik Silver. The interview was scheduled and completed on the very first try - and if I may say so,
IT WAS POWERFUL.
Here's the statement that allowed me to get the cooperation from some of the biggest names in my field.
"I will record the interview using a minidisc and transfer to real audio format using editing software. You will have full rights to the interview as will I to use however you wish"
That's IT!
That's all I had to say to begin a series of powerful joint ventures that I will be able to leverage for months to come.
Yanik's interview ships along with Willie Crawford's interview on generating hot selling infoproducts in my package bundled with the Idea Guidebook. I was able to double the price usually received for typical eBooks and I am selling tons of them!
You can do it to. The only pre-requisite to a successful joint venture is to offer your partners at least as much value (preferably even more) as you will get out of the project.
For a mere 30-minutes out of Yanik's day, he received free publicity on the interview I ship to my customers AND he gets to use the interview however he wants. Not bad for a few minutes work.
Whether you are just starting out, or experienced offering your product/service - you can benefit tremendously from joint ventures. Start the process today, you will be AMAZED where you will be 30 days from now.
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Jeff Smith is the creator of the highly regarded "Ultimate
Information Entrepreneur Success Package" Strong support
from internet super stars Jonathan Mizel, Ken Silver,
Willie Crawford and others, you can cut months, maybe
even years off your journey to creating your own hot
selling information products. Visit his site at:
http://www.infoproductcreator.com/g.o?id=probiztips
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BizTips by Dr. Kevin Nunley |
Thinking of Marketing with Email--Insist on Ezine Advertising
Email is by far the most popular part of the Internet. And small businesses are right to put email marketing high on their list of advertising.
But there can be a big difference in the response you can expect from different kinds of email. Spam lists will get you almost no response at all (and could cause a heap of trouble.) These days opt-in lists, where people have asked to receive info on certain topics, don't fare much better. To make matters worse, opt-in lists are usually very expensive.
Your best bet by far is to advertise in ezines. Many have thousands of subscribers who know and love the info they receive in each issue. Putting your ad next to that appreciated information can make a huge difference in the response you get.
For best results, run your ad in several issues of an ezine-- one or two months worth if you can afford it.
Some ezines offer solo ads. That is when the publisher sends your sales letter all by itself to the subscriber list. This usually works best if the publisher includes an introduction note before your sales copy.
Ezines that consistently feature good, valuable, helpful information are by far the most effective. Those are the ezines that people really READ. Many not only read all the articles, but read the ads as well.
Here are some great places to find good newsletters:
http://www.bestezines.com
http://www.ezineadvertising.com
http://www.memail.com
http://www.ezinelocater.com
http://www.ezinesearch.com
http://www.ezinestoday.com
http://www.ezine-universe.com
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Kevin WRITES your professional copy--web site copy, sales
letters, ads, press release and more! See http://DrNunley.com.
Reach Kevin at kevin@drnunley.com or 801-253-4536.
All Hits Are Not Created Equal
by Jim Edwards
In the end, it all comes down to this...
After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive - website traffic!
Without website traffic it's the same as building an expensive billboard and, instead of placing it alongside a busy highway, you hide it in your basement where nobody can see it.
Upon realizing they need traffic, most website owners run out and start blowing chunks of money and time trying to get "hits" to their sites, but they fail to realize that all "hits" are not created equal.
In their quest to get eyeballs to their websites, most online operators don't realize there's a big difference between driving " general" traffic to your website and driving "targeted" traffic.
Just getting *any* old traffic is the same technique TV advertisers use.
They flash ads on the screen in front of people who can't afford or don't need the advertised product. Since general advertising can't hit specific targets, they hit everyone and hope that someone in their target audience is actually watching at that moment.
Spam, banner ads, "safe-lists" and similar traffic techniques fall into this same "general" category.
On the other hand...
"Targeted" traffic is made up of people who are genuinely interested in what you have to say or sell online.
These people either share the same interests or have an immediate need or problem they are trying to solve. "Targeted" traffic is best because the people hitting your website have a much higher likelihood of actually making a purchase.
Targeted traffic comes from people following recommended links on other sites, typing in relevant keywords into the search engines, or even reading articles you've written on a particular subject and then clicking over to your site for more information.
If you don't already know where to find the best sources of targeted traffic for your website, you will need to experiment with lots of different sources to find the ones that bring visitors who give you the most "bang for your buck."
The fastest way to determine which avenues provide the most targeted traffic is by using an "ad tracker".
An "ad tracker" is a simple program, residing on your web server, that tracks how many visitors your site gets from a particular source and how many of them purchased.
Though it sounds simple, most businesses don't do this!
Most businesses can't tell you their visitor to buyer conversion percentage and, therefore, don't know exactly how much they can invest in traffic generation and remain profitable.
Whether you pay for your website traffic with cash (pay-per-click search engines, ezine ads), or you pay for it with the sweat of your brow (article distribution, free search engines), you must identify your best and most profitable sources of targeted traffic that convert into buyers, subscribers, or leads.
Failure to identify and *track* where your buyers and subscribers come from -- and then calculate how much they really cost you -- ultimately translates into failure for your online business.
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ProBizTips Tip of the Week |
Killer Ads
by Bob Osgoodby
You went to all the trouble to develop a "Killer Ad Program", tested response rates and heavily advertised your product, service or opportunity, and then - nothing - no business. How come, you might ask.
The object of the ads is really not to make an immediate sale, but to get someone to do something - usually request more particulars by email, or go to a web site for further information. This is where many ad programs fall apart.
If you are trying to make sales from your web site, there must be some continuity between the ad, and the web page they see. Once in a while an ad will get my attention, I go to their web site, and can't find the information I was looking for. Trying to fight my way through a dozen or so banner ads, that have nothing to do with their offer, I quickly give up. If you are going to have a web site to sell your opportunity, forget the banner ads - they are simply a distraction.
A smart entrepreneur will make their ad and the web page complimentary to each other. If someone visits your site, they should immediately find what brought them there in the first place. They shouldn't have to search all over the place as they will quickly lose interest. Remember that people came there to get information, and not view graphics that bear no relation to what they want.
While an image of an ocean view might be attractive, unless you are selling a vacation package, forget about it. The page must load quickly, and while large images will simply slow it down, there should be some balance to make the page attractive. Many of the web pages are simply "boring". People are looking for a professional image.
Most people who buy on the web are not idiots. Just because your ad is on the web doesn't give it any magic. If your product is overpriced, you will not do a whole lot of business.
Someone recently told me that trying to run a web business was a waste of time. Investigation into what he was trying to do, quickly revealed he was selling a product for $49.95, that was available in local stores for $19.95. In this case, he was right. You should really not try to compete with a large company or a "brick and mortar" business. The pockets that contain their advertising dollars are a lot deeper than yours.
But the Internet is a fantastic opportunity for the small entrepreneur. You just don't want to try and compete with " Walmart" in the process. Some people are making money every single day however, so what is their secret? They have found a "niche" not normally available in the chains, and are capitalizing on that.
There are thousands of "niche markets" around. Take a look and see what others are doing. One good example I have found is someone who has extended his "brick and mortar" business to the Internet. Andrae, at http://valuecarpetonline.com basically runs a specialty carpet store, and decided to go online as well. His web site is complementary to his ads, and the user can quickly find what they are looking for.
Do you have to have a "brick and mortar" business like Andrae?
No, in point of fact, the majority of people in business on the web do not. In his case, it is an extension of his regular business, that happens to work well. Many people however, do not have a "brick and mortar" business, and operate solely on the web.
Do you have a hobby that could be turned into a business. I know a person who collects stamps. His hobby has turned into an active business. Another person who is an avid gardener, has started marketing her own herbal remedies. Yet another is an author who writes copy for other web based businesses.
Time and space prohibit trying to list every opportunity that one can pursue. What might be of interest to one person, may not be to another. Everyone is different with different interests and backgrounds. If you can find your proper "niche market", develop some "killer ads" and have a complementary web site, you will succeed.
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Did you know that subscribers to Bob Osgoodby's Free Ezine the
" Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
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**We're interested in your comments, questions, and suggestions.
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We may publish your question and response in the next issue.
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