ProBizTips Newsletter
** ISSUE #242 **
May 12th, 2003
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Hey!
Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have ... we couldn't do this without you!
Happy Late Mother's Day to all you wonderful mothers out there! I had a great and relaxing Mother's Day and I hope you did, too.
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| ProBizTips Feature Article |
The Beginner's Fast Track to Joint Venture Profits
by Alexander Teo
As a beginner, you may think that joint ventures are for the big boys only. Unreachable for newbies in any way. However, right here, right now - I'm going to show you, a beginner, how to start making money with your first joint venture project.
After reading most articles on joint ventures available today, many newbies may picture a joint venture as a 'lazy man's new way to riches'. While it can be true that joint ventures can make you rich, more often than not, it's not going to be easy for newbies to make a lot of money with joint ventures.
In fact, after beginners go through much of the information about joint ventures on the web, I'd say 99% of the beginners would still be a bit confused and unable to start a lucrative joint venture.
But, if you're willing to keep an open mind, follow my simple steps outlined here and work like a pro, you CAN start making money every month quickly and easily.
As far as I'm concerned, the joint venture secrets I'm revealing are something no one has ever taught you. I'm exposing how the magic is being done, so to speak.
It takes time to build your own successful website and responsive opt-in list. However, I'll show you how to start a lucrative joint venture WITHOUT A website or opt-in list.
I believe every subscriber of this ezine is a self-motivated and smart person. You just need a little more clarity on the direction to make money in joint venture marketing.
OK, let the exciting journey begin.
It's simple to set up a joint venture when you know how. Let's look at this real-life example.
After a discussion, a website owner and I agreed on a joint venture to sell his financial information product. I promoted his ebook online while he went offline to market his product and service nationwide.
I generated visitors to come to our minisite that sold the ebook. Although not more than 10% of the visitors bought, it's instantly profitable for me because of the high profit share I've negotiated. (This is an important secret and later I'll talk more about it.)
The website owner was happy because he received customers whom he could generate backend sales. He got not only thousands of targeted visitors, but buyers, without spending a dime of his own. Without spending any time promoting it online. Because I did all the promotions for him.
Now, let's make things easier for you. I'll walk you through the steps to set up your first joint venture.
Before you contact the potential JV partner, you find a website that has a marketing system in place to sell a product or service in demand. That means, it targets an existing market, it has a powerful sales copy, it accepts credit cards, etc.
I recommend either selling an information product (growing demand) or a marketing service (repeat business).
It's better to work with someone who spends more time marketing his information product offline. You can negotiate for a higher share of profits as you'll do most of the online promotions for him. Of course, with millions of people worldwide having access to the internet, there'll be still be a huge unexplored market of potential customers left for you, even if the JV partner is actively promoting his product.
Another good choice is to work with a company that keeps coming up with new services that you can make money with. You can profit from repeat business after the first sale.
Before you contact the website owner, do your homework.
Research if there's a growing market of customers you can access to. It's always easier to sell when you have a 'hungry crowd'. For example, check out if there is a targeted ezine.
Find out how you can drive targeted traffic to your JV partner's website. How you can increase your sales with less promotional cost. For example, if you can reach 50,000 subscribers in a targeted ezine for $80, and you're selling a $50 product and your profit share is $30 from each sale, you need only 3 sales to cover your advertising cost.
And, don't forget, your JV partner will usually capture visitors' email addresses for follow up. Some of them will buy the product later and you'd still get paid $30 for each order without doing more work yourself.
When you negotiate, go for a profit share as high as possible. Remember, you're not a regular affiliate - you're a JV partner. You're promoting heavily for your partner to get him visitors, subscribers and buyers.
And, the larger your profit share, the less sales you need to be making profits. Using the previous example, if your profit share is $40, you'll need only 2 sales to cover your cost! The rest is pure profit.
As you can see, it doesn't take a rocket scientist to cash in on joint ventures :-)
You don't need thousands of visitors to make a profit. In one of my joint venture projects, I drive less than 500 visitors a month to my partner's site and it's profitable every month. And I'm spending only a few hours a month working on it!
One of the reasons is, I can get paid up to over $1,000 dollars on each sale.
Besides a higher profit share, you can ask your JV partner to set up something extra special for your visitors. Maybe an exclusive free bonus or a discount.
Armed with the knowledge you've discovered here, now you'd have a greater chance of earning $500, $1,000 or more every month in the next 60 or even 30 days.
Go get them, tiger!
There are many ways and opportunities to profit from joint ventures. Just keep your mind and eyes open. Learn and practice a bit about successful marketing everyday - one day you'll be the one writing an article like this, sharing your secrets.
I wish you all the best.
---------------------------------
Alexander Teo, "Mr. JV", is the JV Specialist who specializes
in engineering simple joint ventures that make money for website
owners, ezine publishers and super affiliates. Feel free to email
Alexander at mrjv222@dotrich.com. http://www.JVinsider.com
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BizTips by Dr. Kevin Nunley |
Tips For Telephone Selling
The Internet revolution has only increased the need for telephone marketing. Many of the largest e-commerce sites ask for your phone number, then have a room of expert telephone sales reps call you for the big pitch.
Why? Telephone selling works. Here are some simple tips that will boost your effectiveness on the phone.
** Try to go directly to the person who can authorize a purchase for your product or service.
** When you get the decision maker on the line, jump into a concise statement of the main benefit you can bring her. "We have a new process that can save you 20% on production costs."
** Prospects appreciate courtesy. Begin by asking if it is a good time to talk. If not, ask the prospect when you can call back. Have several dates and times ready for suggestion.
** Jot down a few notes before making your call, then use your talking points to keep your pitch on track. Take a few notes immediately after the call so you can remember exactly what was said when it comes time to call again.
** Don't wait too long to ask for the sale.
** Offer to send more information via mail, email, or direct them to your website.
------------------------------
Kevin WRITES your professional copy--web site copy, sales
letters, ads, press release and more! See http://DrNunley.com.
Reach Kevin at kevin@drnunley.com or 801-253-4536.
Is Your Ad Killing Your Brand?
by Karon Thackston
It’s funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web site creation, USPs, and target audience analyses. But then, when it’s time to bring their message to the public, it all falls apart.
Case in point: a local technical college in my town has recently begun to run a television campaign. This institution previously had an image of providing cutting-edge training on technically based vocations. They have spent the last several years touting how high-tech their facilities are, and how leading edge their curriculums are. That’s why I can’t image what happened during the production of this ad.
The background music is slow and rather classical. The pictures are of smiling students carrying books, and of one of the oldest buildings on the campus. The copy did do its job. The copy mentioned how the workplace was changing and becoming more advanced day-by-day. It talked about how even the simplest of jobs now require at least some technological "know-how." But the clash between the copy and the imagery was painfully obvious.
What would I have done differently? I would have chosen each element with the express purpose of supporting the brand. The music would have been more upbeat and modern. The images would have been of students working at computers, or in engineering labs. The closing shot would not have been one of the oldest, stodgiest building on campus, but of the new stucco and glass building they added 2 years ago.
The end result *could* have been an ad that completely portrayed the innovative and advanced curriculums offered by this technology-based school. The copy, the visuals, and the music all working in harmony would bring about a much larger response, and would also reinforce the brand this institution has worked so hard to create.
When you create advertising pieces for your company, look for the branding aspects of each, individual element. As you work through the process, ask yourself these questions:
· What identity am I attempting to portray?
· Do the graphics reinforce that identity?
· Does the music support my brand?
· Is the copy descriptive of aspects related to the brand?
· Do the colors fall in line with how I want to be viewed?
· Is the medium itself appropriate to my brand?
When the final product (whether it be a piece for TV, radio, the Web, or print) is completed, show it to several people who are unfamiliar with your organization. Ask them to describe the "essence" of your business based on this one piece. If your combination is put together right, they’ll be able to do just that.
When you pay close attention to each element you’ll have a powerful end result. When everything works in concert, you will have a much more beneficial campaign that works to contribute to your branding efforts rather than destroy them.
---------------------------------
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ProBizTips Tip of the Week |
3 Sales Letter Secrets!
by Larry Dotson
1) Promise A Guaranteed Result
Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem. For example, you could say, "I personally guarantee you will get over your shyness in 10 days or less or your money back."
2) Back Up Your Claims
Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence. For example, you could include testimonials, expert endorsements, third party tests or studies, strong guarantees, a list of customers, pictures of customers, etc.
3) Make Your Bonuses Valuable
Increase the perceived value of your bonuses by including the retail dollar amount the freebies would normally sell for. Example, you could say, "Bonus 1# Marketing Tips Newsletter (a value of $120)." Another example, "Get 7 Bonuses With A Retail Value Of $345! That more than pays for your purchase!"
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**We're interested in your comments, questions, and suggestions.
Do you enjoy this ezine? Do you have an Internet marketing or
e-commerce related question? If so, feel free to submit it to us.
We may publish your question and response in the next issue.
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