ProBizTips Newsletter
** ISSUE #246 **
June 9th, 2003
** ProBizTips Top Sponsor ** |
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ProBizTips Weekly
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| ProBizTips Feature Article |
5 Idiot Proof Ways To Make Money With Simple "How-To" Information Products
by Gary Baker
Hello to all of you future home business success stories out in 'Netland.
In this article you are going to get the "inside skinny" on how to make yourself some serious cash profits with simple "how-to" information products.
This is the #1 way of making a six figure income from your home and it is by far the easiest.
So let us get going with it...
#1-First you need to find a "How-To" topic for your information product.
Now don't let this scare you away.
All of us have some sort of "inside" knowledge but we have never thought about putting into words and sell it for cash profits.
For instance, maybe you are really good at fixing home computers.
This could easily be turned into a simple money making "How-To" information product titled: "How To Quickly And Easily Repair Your Home P.C."
See how quick and simple that was. All you have to do is take some time to think about what you know and then write it down.
#2-Putting your information product together. Once you have your " How-To" topic written you then have several options on how to put it all together.
If you want to sell your information product over the Internet you can have your information turned into a E-Book (Electronic Book). This is a super way to offer your information product as there is no postage or printing cost.
You could also turn your information product into a tiny 5x8 booklet. This is done by printing your booklet 2 pages per sheet of paper, then fold if in half.
Once this is done, you simply staple it in the middle ("addle stitch") and you are ready to go.
This is a very inexpensive way to produce your information product. You can usually make them for around .75 cents a piece and sell them for as much as $40.00!
#3-Marketing your information product. This is where the real magic begins. In order for you to get the word out about your product you will need to advertise it.
If you are going to advertise online then the very best way of doing so is to find ezines that are related to what your product is about.
Once you locate these ezines, you can simply place ads in them and direct people to your website or a free report that explains what it is you are selling.
There are a TON of other super ways to advertise your information product online such as: ad swaps, article submissions, joint ventures, etc...But there is just not enough room to go into a great amount of detail on these subjects
You can also advertise your product offline by using targeted ads in magazines and newspapers.
#4-Offer other peoples information products. This is a often overlooked and extremely profitable way for anyone to make serious money.
All you have to do is find other successful people who are selling a particular information product that interest you and join what is called a "Affiliate Program".
With a "Affiliate Program" you don't need to have a website or your own product. You simply use the tools offered by the program and simply advertise the product and make money.
You won't need to worry about writing, mailing, compiling, or stocking of the information product.
All of this is handled through the program owner.
You can find "Affiliate Programs" for just about any information product out there. Here is a link to get you started http://associateprograms.com
#5-Start your own "Affiliate Program". Just like in #4 above, you can also start your very own "Affiliate Program" and have hundreds of others selling your product for you while you sit back and earn money for doing nothing.
This is one of the most powerful ways to make a serious income for years to come.
All you have to do is offer your affiliates a small percentage of the profits (usually around 40%-50%) from your information product in return for them selling your product.
Just think how great it would be if you had 100 people selling your product for you and you make $15.00 for every sale they make.
See how powerful this can be.
Well, there you go. This is a very short intro on how anyone can make a small fortune all by selling simple "How-To" Information products.
I hope you enjoy it!
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Gary is a formerly indebt broke ex-factory worker that
has been working full-time from his home for over 10 years.
Subscribe to his "no fluff & bull" ezine "The Home Workers'
E-Gazette" and get his FREE 5 Day E-Course titled: "How
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BizTips by Dr. Kevin Nunley |
Sync Up Your Ads, Site, Voice Message and More!
Does your ad say one thing, your site promote another, your print ads promote something else, and your voice mail message promote something different?
Sync them up so they all promote the same thing and watch your promotion power multiply. This is called marketing synergy. When you get several promotion tools working together to get the same idea across, you get attention and makes sales.
This also works with TV and radio advertising. Take the audio track from your TV commercial and turn it into a radio commercial. Listeners will be listening to radio and remember your ad from TV, and vice versa.
Make your newspaper ad so it looks like the opening page of your web site. Use the same headline and beginning copy. When people see your ad in the paper, they'll immediately know they are in the right place when they get to your site.
Above all, make sure your site and sales people know all about the items and services you are advertising. There is nothing more frustrating to customers (and sales!) than seeing an ad for something you want, then not be able to find it when you get to the site, call, or go into the store.
------------------------------
Kevin WRITES your professional copy--web site copy, sales
letters, ads, press release and more! See http://DrNunley.com.
Reach Kevin at kevin@drnunley.com or 801-253-4536.
The Seven Myths of Sales Success!
by Len Foley
It's no secret: Most sales professionals are unhappier and unhealthier than ever before. Why? Because they're operating in hostile, unwelcome selling environments where many of their customers are out for blood!
There's no denying it: The average consumer is bombarded with more sales messages than ever before: billboards, radio commercials, TV, magazines, the list goes on.
And whether you're a small business owner, retail clerk, dentist, lawn care specialist, chiropractor, hairdresser, CPA, or door-to-door magazine salesperson, there's something you need to know:
Yesterday's sales training no longer applies to today's fast-paced environment. What once worked for your predecessors won't work for you!
In fact, some sales trainers promise results that can't be delivered in any 21st century selling environment. If you're planning on investing in any new programs, at least know what you're getting yourself into...
Here are a few "myths" you DON'T want to learn in any new program:
Myth #1: You need to be a "good talker"
Otherwise known as the blabbermouth syndrome.
Blabbermouths don't sell; they merely annoy people into handing over their money.
They assume if they can fill every second of silence with useless (or useful) chatter about how great their products are---then every objection in the prospect's mind will magically disappear.
This isn't selling; it's irritating.
Anytime a salesperson is talking, the client is formulating objections. That's just the way the human mind works.
Anytime a salesperson is listening, the client is probably still formulating objections...but at least the salesperson will have an idea about what those objections might be.
Myth #2: You need to be a "good listener"
Most salespeople are good listeners...but good at listening for what THEY want to hear!
If you say to a salesperson: "I really want to buy your product..." Chances are they'll hear every word.
But if you say to that same salesperson: "Oh, I've changed my mind...I don't want to buy this product." You'll suddenly notice their eyes glazing over as they hear something completely different than the words that came out of your mouth.
Many sales trainers teach their students to ignore objections and to listen instead for psychological "hooks" or "openings" that the prospect may either verbally or non-verbally pass along.
The salesperson is then taught to use these hooks to manipulate or cajole the prospect into buying what he or she has to offer.
Does this approach work? Of course it works.
It's worked for hundreds of years with interrogators and psychological bullies.
Does it work over a long-term relationship with your client?
That's something every professional salesperson should be asking themselves.
Myth #3: You need to have a lot of self-confidence
You only need a lot of self-confidence when you don't know what you're selling.
If you "think" you're selling a food dehydrator or an insurance package or cars...well, then, of course you need a lot of confidence. (It takes confidence selling anything you can't really sell).
Once you know what you're really selling and gain some skill in selling it over and over again, you'll never even consider needing any confidence...you'll just BE confident.
Myth #4: You need the ability to quickly size people up
An old teacher of mine once said:
"The fool is a master at judging other people and only the wise man is a master at judging himself."
If you spend most of your time searching for your prospect's weakness and then exploit it to your own advantage, you may end up making the transaction, but there's no way in the world you'll ever make any sales.
Myth #5: You need to "dominate" your prospect
You probably know when you're being manipulated or lied to... most people have a sixth sense for this kind of treatment. Some sales professionals think they can fool their prospects with charm, flattery, and dramatic appeal, but these behaviors only mask the underlying motivation behind every word the salesperson utters.
Kierkegaard said: "A fool can always find a bigger fool who admires him." But there is no bigger fool than the salesperson who manipulates and strong-arms his prospects.
Most people are smart, they're not tricked by "covert" forms of subtle-persuasion. It doesn't matter how clever or disguised you think these kinds of strategies are: traditional sales methods send up an immediate red flag in the mind of every prospect you see.
Myth #6: You need to be one step ahead of your prospect
Here's a short dictum to keep in mind:
Anytime you're one step ahead of your prospect...
....your prospect has fallen twenty steps behind you.
Myth #7: You need special credentials
Some people will waste four years at a university getting a fancy degree in sales and still not know how to sell.
Think about it: Entering an expensive university program won't make you a salesperson anymore than entering a music store will make you a musician.
The only credential you need for sales is the knowledge of what you're selling.
When you know what you're selling and possess the specific skills of selling it over and over again---credentials or not ---you'll know how to make the sale!
---------------------------------
If you'd like to learn how to *effortlessly* convert 25-30%
more prospects into PAYING CUSTOMERS, check out my Free Report:
" How Any Ordinary Business Professional Can Turn Into An
Unstoppable Selling Machine!" http://www.nosuckersales.com
ProBizTips Tip of the Week |
Rekindling Your Dreams
by Kevin Bidwell
Each month I receive a dozen or so magazines. Most of them come to my home.
When they arrive, I dutifully place them in a neat stack next to my bed. All of them are on topics I enjoy, so I intend to read each one.
There’s only one problem with this procedure--I don’t read in bed.
Yup, when I go to bed, I go to sleep. I don’t read.
So why do I keep placing the magazines beside my bed? Because I never took the time to figure out where reading magazines would fit into my life. I want to read them, I would enjoy reading them, I just never made room for them.
What does this have to do with starting a business? Plenty.
Many of us go through life with our dreams stacked up neatly beside our beds. We intend to get to them, we know we would enjoy achieving them, but we have never made time or room in our lives for accomplishing them.
The key change many of us need to make to begin achieving our goals is simply to sit down and figure out when we are going to work on their achievement. Just setting aside an hour a day is enough time to write a novel in a year. Ten hours a week ill build you a full-time online income. Those little chunks of time add up to big accomplishments.
So, if you have been side-tracked from your dreams, maybe today is a good day to take a minute and figure out when you are going to pursue those goals.
And while you’re doing that, I’m going to move all these magazines to the living room, next to my recliner.
---------------------------------
Kevin Bidwell is owner of
http://www.all-in-one-business.com/cgi-bin/at.cgi?a=210901
Kevin is offering a FREE BUSINESS START-UP KIT to everyone
who visits his site. If you liked this article, you will
want to subscribe to his newsletter. Send a blank email to:
nwslttr@quicktell.net
Hey Diane - I just wanted to take a moment to tell you that I always enjoy your ezine. It's the only weekly ezine I always read and one of very few ezines I read at all.
Keep up the good work!
Robbin Tungett
Virtual Notions
---------------------------------
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