ProBizTips Newsletter
** ISSUE #251 **
July 14th, 2003
** ProBizTips Top Sponsor ** |
You do not have to be some 'guru' to profit from the internet, Ewen takes you step-by-step through what's needed to create a *real* internet business that makes you m*oney like crazy! He includes the *specifics* you need to know like ...
* The ONE thing you must do to guarantee the profitability of your internet business...
* The simple secret that will open the floodgates to online wealth...
* A super fast "ezine creation formula" to kick off any ezine you want by lunch tomorrow!
* The ONE ultimate way of profiting like crazy from any affiliate program...
* And much more...
You could be writing YOUR own success story by next week, if you take action on it now!
http://www.viralmarketzone.com/turnkey/
Hey!
Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have ... we couldn't do this without you!
You might have already heard, but Joe Kumar (author of 30 Days to Internet Marketing Success) just released volume 2 and it's well over 600 pages.
To be more specific, it's 627 pages, and combined with Volume 1, that's well over 1100 pages of pure Internet Marketing fillet mignon.
And guess what? I am featured in volume 2 ... :o)
The rave reviews are ALREADY coming in, just a few hours after release. Unbelievable...
Here's a short snippet of what Willie Crawford, one of the most respected Internet Marketers just sent his list...
"Good morning. I just wanted to take a second to let you know that Joe Kumar's second volume of '30 Days To Internet Marketing Success' is out. It's over 600 pages of great interviews. In the book lots of online successes tell you exactly how to be earning a great income online in 30 days or less. I'm the final interview in the book.
The book is a great read. I've spent the last several hours doing just that. Joe also has a very generous affiliate program. The book sells for $97 and he pays his affiliates 75%. You have to buy a copy of the book in order to become an affiliate."
To get both Volume 1 and Volume 2 at the low $97 price, plus automatically qualify to become a 75% affiliate, click here: http://www.viralmarketzone.com/joekumar/
Also, I am a little surprised at how very few of you participate in the C*ASH CONTEST. All you have to do is submit your name and PayPal email address for chance to win an extra $25 bucks. It only takes less than a minute - there's always a winner.
"WOW, Thanks a lot! What a great surprise, this is the first contest I entered :)
I enjoy your newsletter a lot, read it every time for the great content. Thanks again, Diane, I appreciate your generosity.
Best Regards,
June"
If you can believe it, only about 100 or so of you ever enter each week ... out of over 45,000 of you!
http://www.ProBizTips.com/cashcontest.shtml
In the meantime ... sit back, relax and enjoy today's issue!
Your Friend,
Diane Hughes
ProBizTips Weekly
FREE REPORT: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ===>> Go Get It Now!
Kiss Your Boss Goodbye!
Learn how to set up your own internet business
with minimum cost and gain independence.
Details at http://www.ValsInfoBizPlus.com
---------------------------------
I guarantee you will be totally blown away with the new 2.0
Push Button Letters Software. Just fill in the blanks, click
a button and out pops your sales letter! Check it out NOW!
http://amazing.myplanforwealth.com
---------------------------------
Affiliate Programs Are The Net's No 1 Loser Strategy For the
first time ever I reveal the technique I've been using to make
$1000's of dollars extra from EACH and EVERY Affiliate sale
I make - with no extra effort!
http://www.affiliate-website-2success.com/web/ad5/index.html
------------------------------
Please take the time to visit our sponsors.
They make it possible to keep ProBizTips FREE!
Sponsor the next issue of ProBizTips Newsletter...
| ProBizTips Feature Article |
7-Steps to Tripling Your Website's Results, *Guaranteed*
by Harmony Major
About to create a(nother) business website? Don't. Not yet. Whether this is your first site or your tenth, to design any website without using the formula you're about to learn is, quite probably, to create a site that DOES *NOT* SELL.
Give me 9 minutes, and I'll show you exactly how to create a site that does what you want it to do, whether that be to generate more sales of your product, more ezine subscribers, more downloads of your f*ree e-book, or anything else. Use this plan to develop your site's layout, and see a HUGE jump in your results, immediately.
#1. Decide the FIRST and most important thing you want your site to do.
Before we move on, check out the f*ree article, "That Left- Hand Side: 6 Steps To Turning Your Site Into A Potent Sales Machine". It gives you some background and detail on a few things we won't have room to fully address in this article: http://HarmonyMajor.com/articles/site-sales-machine.shtml
Now, I'll be giving two examples for each step outlined in this article.
Site A: With this site, say you want to help establish
yourself as an expert in your field.
Site B: With this site, say you want to secure the sale
on the first visit.
#2. Decide what ELSE you want it to do (up to two goals).
These goals will need to be somewhat related to your site's most important goal (established above).
Site A: In addition to it helping establish you as an
expert in your field, let's say you also want this site
to generate more subscribers to your ezine.
Site B: In addition to it securing first-visit sales,
let's say you also want to find out what your target
market is REALLY looking for (i.e. willing to buy!).
#3. Consider the categories you'll split your site into.
Right now, don't worry about them being feasible in conjunction with the goals you've established above. Just take down a laundry list of everything you might possibly want to include on your site.
Site A: Games, info on your ezine, product reviews, a link directory, a "tell-all" interview on you, testimonials, recommended niche websites, a forum, a section to feature your products, and a radio show.
Site B: News and industry updates, feature comparisons to other products on the market, a poll, and a survey.
#4. How much time do you want to spend updating your site per week?
First of course, you'll need to determine how much "f*ree time" (roughly) you have to spend on your business per week, then how much of that time you actually want to spend on it.
Let's say you work 8 hours five days a week, commute for 15 minutes each way, cook/chill/spend time with the family for 3 hours each day, and sleep 7 hours.
This equates to 18.5 hours per weekday that you're busy, which leaves you with about 5 and 1/2 hours of "f*ree time" per day, that you could spend on your business. (Well not really, because we didn't factor in eating, bathroom visits, catching your fave T.V. show, etc ... but this is a loose "schedule" ... so work with me, eh?)
So anyway, we'll say that you want to only spend 3 of those 5 and 1/2 hours per weekday on your business.
#5. How much m*oney do you want to spend on your site per week?
As little as possible, I'm sure.
But keep in mind that the more TIME you want freed, the more M*ONEY you'll have to spend to f*ree it up. (Think Web designers, personal assistants to help set up JVs and submit articles, search engine optimization, etc.)
TIP: The more you spend on vital operations like that, the more m*oney you'll probably MAKE, as you'll have more time to run your business, rather than BE run by it.
You can also increase your budget and sacrifice some of your f*ree time NOW, to think in terms of the LONG-TERM payoff for buying "how to" books and stuff to learn how to do a lot of the essentials yourself.
So anyway, let's say you want to spend $50 per week running your e-biz. That's a reasonable goal for someone who may not be generating a profit from their biz yet.
#6. Map out the definite sections/features of your website.
Compare your site section ideas (#3) against your site's proposed goals (#'s 1 and 2), weekly budget (#5), and weekly time requirement (#4). (See what I'm getting at yet? ;-)
I'll do that here to show you what I mean. To save space, I'll only give an example for one of the make-believe sites we focused on in this article.
--Site A--
Reminder: This site's purpose is to help establish you as an expert in your field, and to generate more subscribers to your ezine.
Games: You can find plenty of f*ree game scripts to host on your site that are easy to set up and don't require any maintenance time, so it fits our time and m*oney cap. If you make people subscribe to your ezine before playing, you can increase your signups, fulfilling one of your site's goals.
TIP: If you do, you'll need to offer some EXTREMELY VALUABLE game prizes -- c*ash, f*ree copies of your products, 50% discounts, etc. -- so you won't turn people off by "making" them subscribe just to play a f*ree game.
Info on Your Ezine: Minimal setup and maintenance time, and no cost to include on your site. This fits our time, m*oney, and goal requirements.
Product Reviews: If you're supposed to be an expert, it'll show in the way you review the products in your niche. It may cost you to acquire new products to review, and the time spent on the reviews could really add up. This one might fit our requirements.
A Link Directory: Can be automated with a f*ree script, but probably won't help establish you as an expert, or generate new signups.
A "Tell-All" Interview on You: Will probably help establish you as an expert, resultantly increasing signups from your site (esp. with a subscribe form in various places in the interview); won't cost anything to include; will require a lot of time to write, but virtually no ongoing maintenance.
... And so on for the rest of your list.
#7. Create an outline for your site ... and a DESIGN that supports it.
Yes! We're finally finished all the "boring" stuff. Now all we have to do is draw up a "site map" (on real paper!) and sketch a design that will help facilitate the achievement of our site goals.
For instance, for Site A (based on our answers and the elimination process from #6), it might look like this:
index.html
/games
/crossword.html
/trivia.html
/reviews
/submit.html
/read.html
/information
/forum
/radio-show
/interview.html
/ezine.html
/testimonials.html
... And so on.
After you've determined the sections, now sketch up an outline of what you want your site to look like. See again the f*ree article, "That Left-Hand Side: 6 Steps To Turning Your Site Into A Potent Sales Machine", for help with that: http://HarmonyMajor.com/articles/site-sales-machine.shtml
You're Done!
If you follow that formula every time, you won't find likely find yourself exceeding your budget, wasting a lot of time on your site, or designing your site blindly ... because you took the time to plan everything out.
Using this formula also prevents you from adding a lot of useless sections to your site that distract from what your main goals are, and water down your site's selling power.
---------------------------------
Not getting enough website traffic? Let Harmony show you 51
LOW- and NO-cost places where you can advertise your site to
INCREASE YOUR TRAFFIC AND TARGETED LEADS. Visit now, and get
Website Marketing for Cheapskates Lite F*REE until July 31st!
Go to: http://HarmonyMajor.com/cgi-bin/likes/p.cgi/p3
Add popular internet marketing and online business
content to your website with just a snippet of code!
If you like my articles and the other great articles
I use, add them to your site for FREE! This is GREAT
for repeat traffic and search engine listings for content!
http://www.probiztips.com/syndicate.html
BizTips by Dr. Kevin Nunley |
The 10-30-60 Marketing Rule
People often want to know how much they should spend on marketing. There is no standard answer, but we do have some good rules of thumb we can use.
The 10-30-60 Marketing Rule says to spend 10 percent of your ad budget on untargeted marketing. Your ads should be aimed at everyone. The idea is to do a broad sweep across the public to find a few people who will become interested prospects.
Spend 30 percent of your budget on interested prospects. This is targeted advertising to specific o*pt-in lists, postcards to certain people in your industry, and mailings to people who have called or emailed for more information.
Finally, spend 60 percent on current and previous customers. People who have already bought from you are by far the most likely to buy again.
One of the Net's biggest problems right now is there are so many people who are jumping on that it is easy to forget to market to our past customers.
------------------------------
Kevin WRITES your professional copy--web site copy, sales
letters, ads, press release and more! See http://DrNunley.com.
Reach Kevin at kevin@drnunley.com or 801-253-4536.
The Personal Touch
by Bob Osgoodby
Sure, the e-tools available for an online merchant are great.
You have up to the minute product selection on your web pages, and autoresponders that can follow up requests. You have your own online mall, immediate payment methods to prevent that "cooling off" period, secure sites for financial transactions, and all sorts of e-tools at your disposal. But what is wrong? You're not being overwhelmed with sales, and barely making expenses.
Stop for a moment. Why are potential customers not placing an order. Assuming you have a decent product and prices, why are they not buying.
Possibly they have questions that are not being answered, and would like to talk with a live human being. The brick and mortar store has the edge over the e-store, when faced with a customer that needs personal contact to feel comfortable.
If someone has reached this point, usually all they need is a little assurance before placing their order. And here is the funny part - they may not even want to talk with someone, but may just want to be sure there is someone to contact if there is a problem.
If you don't list proper contact information for your virtual business, you may be losing customers. Your name and e-mail address will go a long way. Even better, give them a physical address and a telephone number they can call. You may wish to have an "800" number, but you will get a lot of "tire kickers". Even if you don't give a f*ree number, just the fact that there is a number listed goes a long way in allaying their fears.
Let your potential customers know that if they have questions, they can email you their phone number, and you will call them. Many times they won't, as all they really wanted to know is that they are dealing with a real person.
They say a picture is worth a thousand words - consider putting your picture on your web site. This gives instant identification to your name and goes a long way in building customer confidence.
E-commerce is here to stay, but the mortality rate of "wannabes" will be high. Those that remember the "Personal Touch" will be among the survivors.
---------------------------------
Did you know that subscribers to Bob Osgoodby's F*ree Ezine the
" Tip of the Day" get a F*ree Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net
Hi Diane,
Thanks for allowing and providing this section of ProBizTips. I completely enjoy your newsletter. Since I also author my own newsletter, I have a couple of articles from yours that I am going to reprint.
My question for you is also for my newsletter? Sneaky huh? Anyway here it is....
Please explain more about viral marketing. It seems that a person can only successfully instigate a viral marketing campaign if they "already" have a name like Mark Joyner. Exactly what is viral marketing and how can a regular person or even a newbie start a viral marketing program?
Thanks,
I-Net Business Tools
------------------------------------------------
Hello!
This is a great question and one that can be answered in many ways and many directions ...
First of all, you don't need a "household name" to participate in viral marketing or even succeed with it. Viral marketing is something you sell or give away freely that will multiply and bring you back-end sales.
Jimmy D. Brown is a master at this -- every one of his new eBooks and f*ree reports contain many links to his products and affiliate programs. He makes a HUGE amount of income from back-end sales alone.
You can write a f*ree autoresponder report, f*ree eBook, anything that can spread quickly and get your links out there. Writing articles is also a form of viral marketing. Start writing your own articles and submitting them to the article directories and fellow publishers.
Be creative -- anyone can do this! It's a great way to go from being the "regular guy" to becoming the next "Mark Joyner." :)
Diane
------------------------------------------------
**We're interested in your comments, questions, and suggestions.
Do you enjoy this ezine? Do you have an Internet marketing or
e-commerce related question? If so, feel free to submit it to us.
We may publish your question and response in the next issue.
ProBizTips Discount Mania |
** Attention! **
"TURBO WEBSITE TRAFFIC" is your ultimate solution to FLOOD Your website with unlimited f*ree targeted traffic...fast!
Here's a Special Discount only if you're a subscriber of Diane's ProBizTips...
=> $17 to the 1st 25 to respond only!
(regular price $37.00)
An instant savings of $20 for you!
You won't believe the package, but why not just see it for yourself?
http://www.marketing-make-money.com/diane.html
P.S. How do YOU put a value on Unlimited f*ree targeted traffic?
http://www.marketing-make-money.com/diane.html
---------------------------------
Do YOU have a product YOU'D like to offer to over 30,000
subscribers? If you are willing to give a discount to your
product or service, why not get some F*R*E*E exposure? :)
Win $25 BUCKS paid to you instantly via PayPal.
Now using the BRAND NEW random drawing script!
"You Gotta Be IN IT to WIN IT!"
Congratulations to Terry Bower
for winning the last cash contest
If you submitted and didn't win, keep trying!
>> Auction Tid Bits
** Refer to the Email for Access Info **
A wealthy old man looked around the table at his two sons and five daughters and their spouses gathered for a family reunion. "Not a single grandchild," he said with a sigh. "Why, I'll give a million dollars to the first kid who presents me with a little one to bounce on my knee. Now, let's say grace."
When the old man lifted his eyes again, his wife was the only other person at the table.
