ProBizTips Newsletter
** ISSUE #253 **
July 28th, 2003
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Hey!
Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have ... we couldn't do this without you!
As usual, the ProBizTips forum is still hopping thanks to you guys. It's becoming a lot of fun and I'm actually learning a thing or 2! :)
I took the weekend off and relaxed. My 4 year old son got poison ivy so it wasn't the most relaxing, quiet weekend -- but I DID get to rest a bit and play a little golf ... :)
I will be going to Oklahoma Wednesday through Sunday to visit my grandparents and aunts and uncles. I WON'T be taking my laptop for once. So if you email me during that time, don't expect an answer until the next Monday. I'm going to take some ACTUAL time off! :)
In the meantime ... sit back, relax and enjoy today's issue!
Your Friend,
Diane Hughes
ProBizTips Weekly
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| ProBizTips Feature Article |
3 NON-Sneaky Subliminal Methods to Gain Your Visitors' Trust
by Harmony Major
It's no huge secret, but I venture to say that at least 75% of marketers are missing the boat on this one. These common sense "must-dos" aren't rocket science, and are guaranteed to instantly and immediately boost your prospects' trust in you ... without them even knowing it.
They're CRITICAL to increasing your site's sales. So let's get to it.
Your website visitors aren't going to trust you to deliver what you promise, if...
1) ... your site is a shambles.
When most prospects encounter an ugly site they leave, with the feeling that if the person doesn't care enough about the presentation of their site to make it attractive, easy to find stuff, and easy to read, your product will be the same.
For instance, if I can't find stuff on your site, why would I believe that I'd be able to find it in your product? If you have huge blocks of words that make your Web pages hard to read and understand, including typos galore, isn't it safe to assume that you care as much (or as little) about your product?
Most visitors make those same assumptions -- and hit the road.
Those that DO decide to give you the benefit of the doubt and stick around, they then do so with a jaded opinion of the quality of your work. You have to work harder -- a LOT harder -- to earn *back* their trust ... instead of simply taking measures to value it in the first place.
MORAL: If your site looks crappy, your
visitors WILL NOT TRUST YOU.
When your visitors don't trust you, they
WILL NOT BUY FROM YOU.
And without visitors who'd become customers,
you *WILL NOT MAKE ANY MONEY*!
So fix up that site.
Your website visitors aren't going to trust you to deliver what you promise, if...
2) ... you're "a face without a name."
This isn't "Wind Beneath My Wings." Your site can't simply be a "beautiful face without a name". You'd better match that "beautiful face" (attractive, user-friendly design) with some contact info, or your visitors will think you have something to hide ... and not buy from you.
And rightfully so.
Tell them a little about you on your bio page. Put a picture up there, maybe. People love to see who they're buying from (and "talking" to).
TIP: In rare instances, a picture can decrease
sales, so be sure to test everything always! :)
Just whatever you do, for Heaven's sake, be yourself.
Don't be Terry Dean. Don't be Jim Daniels. Don't be Damon Zahariades. And for heaven's sake, PLEASE don't be me.
All of these will lead to your demise.
Be yourself.
MORAL: Be yourself ... and explain who that IS.
(Weren't ya listening?)
Your website visitors aren't going to trust you to deliver what you promise, if...
3) ... you take, but don't GIVE.
I say "take" to mean contact information, e-mail address, "usage statistics" etc., but not giving back ... anything.
Not even a name.
What's wrong with this picture?
Don't hide behind your site. For instance, one site wanted its visitors to commit $50 a month for some shopping cart system that worked just like 1ShoppingCart.com's $69 option.
Yep -- that's *$50 PER MONTH*.
But guess what? The site looked like it was designed in 3.5 minutes by a preschool "graduate" with no fingers or toes.
And as for contact info?
None was *anywhere* to be found.
The site had only two testimonials -- yes, TWO -- (both from well-known marketers, quite to my surprise). My thing was, if those marketers really endorsed the service and business, why were they afraid to reveal who was BEHIND said business?
I was about to order, too. Heck, I wanted to save some cash. But I wasn't giving nary a nickel to a "company" who listed a generic e-mail address (i.e. webmaster@Much-Too-Clueless.com) on the site and nothing more, and expected visitors to feel secure enough to commit to a month-to-month payment plan.
Ahh ... *cough* ... I don't think so.
Who knows where my money would've been going? And to whom?
People are skeptical enough about initiating recurring transactions without the extra added obstacle of making them feel that:
(a) you have something to hide
(b) you'll run off with their dough, or
(c) at the very least, you'll set them up with "the month-
to-month service from Hades" that they'd never be able
to truly cancel.
MORAL: Quit playing with my emotions, and tell me
who and where you are, dagnabbit. If you don't ...
I AIN'T BUYIN'! Literally.
That's it. Three NON-sneaky subliminal methods for getting your site visitors to trust you, without them even realizing it. Put them to use, and increase your sales ... period!
---------------------------------
Article by Harmony Major. Join her ezine now to learn how to
make your monthly e-biz income *MORE PREDICTABLE*, how to
avoid wasteful spending, and to discover ways to drive more
traffic and PAYING customers to your website or affiliate
site. Go to: http://HarmonyMajor.com/cgi-bin/likes/p.cgi/p1
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BizTips by Dr. Kevin Nunley |
The Key to Customer Service
Have you ever watched a politician's speech and noticed that what they say is not nearly as important as how they say it? During the State of the Union address, the audience doesn't stand up and clap every time the President makes a good point, but when his voice becomes firm and powerful and he starts using dramatic hand movements.
What does this have to do with customer service? Well, it shows that what you have to say (or sell) is not always as important as how you say it (or sell it). In other words, you can have the greatest product in the world, but if the delivery isn't just right, then people won't want it.
You have to focus on every detail of the delivery, consistently providing efficiency and a minimum level of hassle for the customer.
Create systems so that your customers always receive their orders when you say they will. When you make a promise to a customer, you have to deliver on that promise.
Remember, you can't simply tell a customer, "Your call is important to us," like an automated robot, and expect them to believe it. Don't tell them their business is important, show them by providing the best delivery you can.
------------------------------
Kevin WRITES your professional copy--web site copy, sales
letters, ads, press release and more! See http://DrNunley.com.
Reach Kevin at kevin@drnunley.com or 801-253-4536.
You're Never Ripe
by John Colanzi
There's a saying that once you think you're ripe, you've already begun to rot.
So what does that mean? Even more important is what does it mean to your online marketing efforts?
It means you can never know everything there is to know about anything, including online marketing.
Nothing is written in stone.
Read the interviews of any of the top online marketers, you'll see they all mention how many books they've read on marketing, promotion, motivation, etc.
They've not only taken the time to learn as much as they can, they also continue to learn.
They know that once they think they can rest on their laurels their business will decline.
They know that nothing remains the same. What worked yesterday may not work today. Even if it still works today, it may not work tomorrow, or there may be a better more efficient way to accomplish their goals.
The internet is a dynamic evolving place. As fast paced as modern life is, the internet is even faster.
Think how different the attitudes of the top earners are from the average marketer.
The average marketer reads on or two books and expects to know everything there is about how to make m*oney online.
They fall in love with whatever promotional method they're using and if it quits bringing the profits they expect, they throw up their hands and cry there's no longer any m*oney to be made.
Maybe, just maybe, instead of throwing in the towel they should be learning new and better ways of conducting business.
Doctors, lawyers and all the other professionals take courses, read the latest research and try to keep up to date on the changes in their professions.
Why do internet marketers think it should be any different?
Learn to earn is not just a catchy phrase, it's the way it works.
In the time I've been on the net, there have been so many changes it would make your head spin.
Right now while I'm writing this article, there are software developers coming up with new programs to help you make profits simpler, faster and easier.
There are marketers coming up with new and improved techniques for making m*oney online.
Do you think the internet marketing heavy hitters are building their libraries and studying everything they can get their hands on because they love throwing away m*oney.
Maybe they're studying because they have time to waste?
Think again. They know that once they think they're ripe, they've already begun to rot.
They know that nothing is written in stone and if they don't keep up to date they're are plenty of gunslingers ready to eat into their profits.
Don't become complacent.
Don't think you know everything there is to know.
There's no coincidence that one of J. Paul Getty's rules for success was, "You must have a working knowledge of the business when you start and continue to increase your knowledge of it as you go along."
Notice he didn't say read a book or two and you've got it made. He said continue to increase your knowledge as you go.
Right actions produce right results. If you want to earn and continue to earn, begin an ongoing study plan.
Remember, once you think you're ripe, you've already begun to rot.
Wishing You Success,
John Colanzi
---------------------------------
John Colanzi has been writing for the Internet for 3 years.
He has shown hundreds of webmasters how to use mindset
medication to join the ranks of the successful, prosperous
marketers. Let John show you how to make m*oney giving away
fr** eBooks. mailto:brand@makenetmoney.com
**We're interested in your comments, questions, and suggestions.
Do you enjoy this ezine? Do you have an Internet marketing or
e-commerce related question? If so, feel free to submit it to us.
We may publish your question and response in the next issue.
ProBizTips Tip of the Week |
Do You Have a Business or a Hobby?
by Kevin Bidwell
Do you have a business or a hobby?
Give some thought to that question for just a moment.
A hobby is something you do when you feel like it, when it is fun. A hobby is something you walk away from when it gets difficult. A hobby usually costs m*oney rather than makes it.
A business is different.
A business is something you do whether you feel like it or not. A business is something you build over time with investment of m*oney, time and sweat. A business is in business to make m*oney.
Business is difficult.
At some point--usually at many points--a business gets tough. Things don't go as planned, essential equipment breaks, customers don't pay.
And that's when those in business make a decision to push through the adversity and those with just a hobby quit.
So, if you are experiencing adversity in your business today, take a deep breath, collect your thoughts, and hit it just one more time.
Because that's what success in business is all about.
---------------------------------
Kevin Bidwell is owner of
http://www.all-in-one-business.com/cgi-bin/at.cgi?a=210901
Kevin is offering a FREE BUSINESS START-UP KIT to everyone
who visits his site. If you liked this article, you will
want to subscribe to his newsletter. Send a blank email to:
nwslttr@quicktell.net
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Whenever your kids are out of control, you can take comfort from the thought that even God's omnipotence did not extend to God's kids. After creating heaven and earth, God created Adam and Eve. And the first thing he said was, "Don't."
"Don't what?" Adam replied. "Don't eat the forbidden fruit," God said. Forbidden fruit? We got forbidden fruit? Hey, Eve...we got forbidden fruit!"
"No way!"
"Way!"
"Don't eat that fruit!" said God.
"Why?"
"Because I am your Father and I said so!" said God (wondering why he hadn't stopped after making the elephants). A few minutes later God saw his kids having an apple break and was angry. " Didn't I tell you not to eat the fruit?" God asked.
"Uh huh, " Adam replied.
"Then why did you?"
"I dunno" Eve answered.
"She started it!" Adam said.
"Did not!"
"Did too!"
"DID NOT!"
Having had it with the two of them, God's punishment was that Adam and Eve should have children of their own. Thus the pattern was set and it has never changed. If God had trouble handling children, what makes you think it would be a piece of cake for you?
Advice for the day: If you have a lot of tension and you get a headache, do what it says on the aspirin bottle: Take two and keep away from children.
