ProBizTips Newsletter
** ISSUE #256 **
August 18th, 2003
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| ProBizTips Feature Article |
Little Known Guerilla Tactics for Finding Link Partners
by John Gergye
Are you using these three little known ways to find link partners?
If not you should be. Since decent link popularity is a must if you want to rank well and get more traffic.
Not to mention sporting links from quality sites will not only juice your traffic but can boost your Page Rank (PR) too. Which will help you rank higher in all important Google.
Now I’m sure you know this common way to find link partners.
Simply find one links page for a site in your niche. Then "mine" that for additional partners. Following each link like a daisy chain - harvesting all sorts of linking opportunities.
But you could also do this. Search for the primary keyword that describes your niche.
Say it was shoes. That search returned 12,300,000 search engine results pages (SERPS) from Google.
Surely that’s too many to hand check for links pages.
Instead you’re going to ‘search within’ all those listings returned for the keyword shoes. (Google’s link for that is found way at the bottom of any page of listings.)
Here’s all you do. Simply do a search within for terms like
"add url"
"submit url"
"add link"
"submit link"
and the like. Any of which suggests a site that is actively seeking link partners or has a links page, right?
Trying my luck with "add url" turned up 26,900 candidates. When you exhaust candidates for "add url" go to "submit url" and so on through a list of similar term.
Or you could do a ‘search within’ for site submission or links pages. You know, pages with names like:
"addlink.html"
"add-url.html"
"add_a_site.html"
"links.html"
Going for "links.html" I found 7,930 more potential partners.
All without even breaking a sweat.
If you want more variations, you could always replace the "html" extension with htm, shtml, asp, etc.
Okay but what if you take those same SERPS for shoes and do a ‘search within’ for known links manager software?
Like "Gossamer Threads Inc" for example? Pages found with that phrase signal the use of the links directory management program Gossamer Threads.
I gave it a shot and that ‘search within’ indicated 1,270 links pages.
Other possibilities would be
"Powered by WSN Links"
"links4trade"
"links manager"
"links engine"
Getting the idea? Searching for any tell tale sign of some links manager software or script will turn up all sorts of linking partners too.
Yet say you run through all prospects for adding links pages, actual links pages, or links managers. Then what?
Simple. Should you exhaust all such possibilities for one keyword family expand to another. So after you run through the possibilities for "shoes" move on to a broader category like "clothing". Bam! You’re back in the game.
Finally, if you somehow completely run out of link candidates, which may happen, reload. Start offering articles to high ranking sites without a links page to tap into those traffic streams.
Simply try any of these guerilla tactics and in most niches you’ll soon be buried in potential linking partners.
Enough to keep you busy for weeks if not months. During which time your traffic and Page Rank will skyrocket. Rewarding you for your efforts with more sales.
Happy linking.
---------------------------------
John Gergye is the author of "Traffic From Google in 35 Days".
In 147 pages he lays out how to get all the traffic from Google
you can stand. Spelled out in step by step detail. Using secrets
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BizTips by Dr. Kevin Nunley |
Get Your Point Across with Comparisons
How do you get complex selling points across quickly? Instead of trying to explain a new concept from scratch, make a comparison. Use your audience's prior knowledge about something else to make a statement about your product or service. In essence, you are just taking what your customers know already, and then " tweaking" it a little bit to help make your point.
There are at least two ways that you can use comparisons in your persuasive messages:
1) Comparison and Contrast: Simply use people's knowledge of some product and service and then show how yours is different and better. This allows you to focus your valuable "message time" on the benefits and advantages of your offer.
For instance, if you were trying to market a new software program, you could say, "Our program works just like a word processor, but allows you to edit, modify, and upload web pages as well. It's the power of an HTML editor with the ease of a word processor!" By phrasing it this way, you can do a lot of explanation in just a few words. You are also doing the one thing that we all desire -- you are distinguishing yourself from your competitors.
2) Analogy: In an analogy, you help people understand your idea by showing how it is similar to something else. This, of course, will only work if you use something that the audience is already familiar with -- if you don't, you're only doubling their confusion!
An analogy that we've all heard is the one about fishing: "By providing information to you about marketing (or promotion, or copywriting, or whatever), we are showing you HOW to fish rather than just GIVING you a fish" -- the reason we understand this is because we understand the concept (and advantage) of being able to provide for ourselves over a long period of time, rather than just having a one-time benefit.
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Kevin WRITES your professional copy--web site copy, sales
letters, ads, press release and more! See http://DrNunley.com.
Reach Kevin at kevin@drnunley.com or 801-253-4536.
How To Plan For Success
by John Colanzi
Marketers come online and they're in such a hurry to make money, they neglect one of the most essential ingredients to success.
They don't take the time to put together their battle plan. They know where they want to go, but they never sit down and map out how they're going to get there.
They're like ships without a crew. They're tossed to and fro and have no idea why.
If you're serious about your business, you need a plan.
Your business should be planned like a well thought out battle. If you haven't got your plan in place you'll suffer casualties.
You won't suffer loss of life, but you will suffer losses of:
* Money
* Time
* Opportunity
Just as the well honed warrior prepares for all possible occurrences, you must be prepared to last through the slow times, and be just as prepared to capitalize on the times when it appears you can do no wrong.
The first step on your march to the flag is to decide who you are. In the immortal words of Shakespeare, "In brief sir, study that which you most affect".
Know your strengths and know your weaknesses. You'll never be truly successful until you've first made an inventory of your-self. You can study all the "How-To's" and you may even make money, but to be truly be successful you must have your "Why-To's" in place.
Once you've decided who you are and listed your strengths and weaknesses, the next step is to determine how much money you have for your war chest.
Only use money you can afford to lose. As any professional trader or championship gambler will tell you, "Scared money never wins!"
Don't mortgage your house or max-out your credit cards because you've got the million dollar sure-fire winner.
You'll be so busy worrying, you won't be able to think clearly.
Take money you won't miss and test-test-test. Your thinking will be much clearer and when your testing finally hits on a winning formula you'll be ready to capitalize.
When you've got your winning formula, you should pyramid your profits to expand your business. A minimum of 50% of your profits should go back into your business in the first 6 months.
If you're only using money you can live comfortably without, you should place 100% back into marketing, you'll have plenty of time to enjoy the fruits of your labors!
The final step in your battle plan is to keep a log book.
Just as generals study battles from the past and chess players study strategies from the old masters, you must begin your own manual.
Don't rely on your memory!!
In your manual keep every advertising campaign you've waged. Be as detailed as possible. List what has worked and what hasn't.
Key your ads to determine where your profits are coming from.
Test media used, actual ads and sells letters, etc. Sculpt your business. If your business is based on profits, the best way to insure profits is the same way you'd carve an elephant out of granite.
"Remove everything that's not an elephant!"
In your business remove everything that isn't profitable.
Be ruthless with that chisel.
Don't marry any method of promotion, or any one opportunity.
If you do you'll spend time chasing losses, instead of accumulating profits.
Put some thought and effort into your plan and you'll be a step ahead of the competition.
---------------------------------
Copyright (c) 2003 John Colanzi.
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ProBizTips Tip of the Week |
3 Covert Selling Tactics!
by Larry Dotson
1) Give People A Sample
Give away a free sample of your product. You will gain people's trust when you allow them to try out a free sample of your product. If they like it they won't hesitate buying it. Your sample should only give them a small taste of what's in it for them if they buy.
2) Give People A Deal
Offer a buy-one, get-one-free deal. If you sell more than one product, this deal works great. People will feel they are getting more for their money and will order quicker. You could also offer them a "buy one, get one half", "buy two, get the third one free", "buy two, get a free watch", etc.
3) Give People A Reason
Divide your product's price over a period of time to make it sound less. Offer a payment plan, or show the per day price. For example, "Only 33 cents per day!" If it's an information product, you could divide it by the number of pages, tips, chapters, strategies or minutes/hours/days it took you to create it.
---------------------------------
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My site offers either a free software product of your choice or 3 free ebooks after the purchase of any of my products offered. I would like to offer your subscribers BOTH OPTIONS.
Simply put, purchase any product offered (listed on the left under "site links") and your subscribers can choose any additional software product offered AND will also receive the 3 ebook package. This is ONLY offered to your subscribers.
In return I ask only for a short testimonial on the products and bonuses offered! I ask that your subscribers identify themselves as a ProBizTips subscriber so they can have both bonuses after their purchase, which they will send with verification from ClickBank of their purchase.
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The Colorado State Department of Fish and Wildlife is advising hikers, hunters, fishermen, and golfers to take extra precautions and be on the alert for bears while in the Dillon, Breckenridge, and Keystone area.
They advise people to wear noise-producing devices such as little bells on their clothing to alert but not startle the bears unexpectedly.
They also advise you to carry pepper spray in case of an encounter with a bear. It is also a good idea to watch for signs of bear activity.
People should be able to recognize the difference between black bear and grizzly bear droppings.
Black bear droppings are smaller and contain berries and possibly squirrel fur.
Grizzly bear droppings have bells in them and smell like pepper spray.
