ProBizTips Newsletter
** ISSUE #268 **
November 6th, 2003
** ProBizTips Top Sponsor ** |
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Hey!
Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have ... we couldn't do this without you!
Well, did you notice the HTML issue again? And on a Thursday? :)
I'm doing a little bit of testing so the issues may jump around a bit within the next couple of weeks. My test shows so far that MANY of you like the HTML version. I got a lot of feedback and all positive! I appreciate your comments! :)
And yes -- for those of you who have expressed your concern -- I'm doing much better. I have a little congestion and laziness left in me, but after all I've been through with this crud ... that's minor. :P
Hopefully I don't get sick again tonight. It's pretty chilly here in Arkansas today and I'm going to the Razorback football game against South Carolina. After last week's game against Kentucky (71-63 AR ... 7 OVERTIMES ... sorry if you're a Cat fan), I'm pretty excited about it. I'm hoping they're back on their streak. It'll be on ESPN tonight ... maybe if you're watching, you'll see me on TV. :)
Well, enough about them Hogs ... I'll get carried away ... :P
A lot of you took advantage of the ProBizTips solo ads and just to let you know, I got the orders and I WILL be getting your ad dates to you very soon. The 20 orders came quick -- just as I predicted. So quickly, I went 2 ads over before I was able to take it down. :)
Last but not least, for those of you who are interested ... you can see the Halloween picture of my 4 year old son, Braden. CLICK HERE to see my baby ... :)
In the meantime ... sit back, relax and enjoy today's issue!
Your Friend,
Diane Hughes
ProBizTips Weekly
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| ProBizTips Feature Article |
15 Quick And Easy Tips to Improve Your Sales
by Frank Argus
1. Develop a Unique Web Position in Your Business
What is unique about your product or service? Is it better than the competition or does it just do the exact same things as everyone else's products? The successful sites online are never me-too sites. They are sites wich have come up with a unique angle in a targeted niche market.
2. The Unique Web Position is More Important than the Ad Copy
Good ad copy can not make up for a poor concept. A good concept and UWP (see tip #1) will work even with ad copy that is just OK. Your ads need to highlight and flow out of whatever it is that is setting your business apart from the crowd: prices, service, quality, etc.
3. Don't Just Lower Prices if Your Product isn't Selling
In some cases you may have priced your product too high. In most cases, it is because you haven't set yourself apart as a valuable product to the consumer. Add more bonuses, focus more on UWP, etc. In other words, add more value to the current package.
4. Look For a Market Before You Develop a Product
People who start with a product and go looking for customers are starting down a hard road. Find a market full of people who are ready to buy something. Most of the really successful entrepreneurs find a market of people and then develop a product that those people are constantly seeking after.
5. Look For a Hungry Crowd
The hungrier that your potential market is for your product the better your success rate will be. Don't spend your time trying to change people's buying habits. Create a product or find a product that people are already desperately searching for.
6. Don't try to Create a Market
Find an existing market. If you can't describe to me in one paragraph who your prospects are, then you are going to have a horrible time trying to sell your products online. Tap into a market that is already looking for your product.
7. Testing Is the Key to All Marketing Success
One ad may work 10 times better than another very similar ad for the exact same product. You must always test headlines, offers, guarantees, and traffic generating methods. The most successful marketers are not always the smartest. They are the ones who have tested the most methods without quitting.
8. The Purpose of All Your Advertising Should Be to Produce Sales
A small business cannot afford to spend millions of dollars trying to create name brands with their web site. For example your banners should be tested to make sure that every penny you spend in advertising produces a profit in sales.
9. Even Free Advertising Costs You Something
Every bit of advertising you do costs you something, either money or time. Make sure that is producing for you. Nothing you do is literally free. It will cost your business significantly less in the long run to buy a $500.00 program if it helps you to accomplish your goals in 1/10 the time.
10. Every Aspect of Your Site and Marketing should be focused on presenting your UWP to your customers
Everything you do should focus on your Unique Web Positioning Strategy: signature files, headlines, order forms, free reports, ads, etc. Your customers should always know exactly what makes you different from your competitors.
11. Integrate Everything You Do Into One Primary Strategy
Your various activities, free reports, and advertising should all focus on the same prospects and eventually bring them to a buying decision. Don't focus on just getting a million people to your site. Ten red hot prospects ready to buy all of your products and services are worth more than millions of traffic that is just passing through.
12. Plan For Multiple Income Streams Up-Front
In most cases, 50% - 90% or more of actual profits in your Internet business can occur or should occur through backend selling opportunities. If you ignore supplying more than one product or service, you will be ignoring the majority of your profits.
13. Make Sure You Include High Ticket Items In Your Overall Strategy
If you are currently selling low priced items (items costing less than $100) which are not consumables, you must come up with higher ticket items to sell on the backend. It is easier to sell one $1000 high quality product than it is to sell 50 $20.00 products.
14. Create Your Own Internet Funnel
The best strategy involves low ticket items, medium ticket items, and higher ticket items all in one funnel. For example, a consultant could create a book for low ticket sales and a marketing course for a medium ticket product. Then the high ticket item can be their actual consulting service.
15. Pick a Market You Are Passionate About
Don't just pick a market and product based on money. Find something that you love to do. If you're excited about your market, then you are going to find it is that much easier to stick it through until your business becomes a success.
Everything listed above was incredible simple to say, but actually putting it to work is quite another story...
...and this is only the tip of the iceberg.
------------------------------
To receive the next 100 Tips send an email to:
ibtools@royal-responder.com
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BizTips by Dr. Kevin Nunley |
Present Your Business in 60 Seconds or Less
The question you will hear more often than any other in your lifetime is, "What do you do?" Even though most people are posed this question at least one a week, it's always a struggle to come up with quick answer.
But as a business owner, you should have an answer on hand every moment of the day. You never know when you are going to meet your next client or customer.
So how do you present your business in an interesting and memorable way, while keeping to a quick answer? Here are a few guidelines to help you craft a perfect presentation that can be given in 60 seconds or less:
Decide what you want people to remember most about your business and make that the first thing that comes out of your mouth. Choose something impressive like, "I own the only website on the Internet that does____."
Craft a USP (Unique Selling Position) phrase or sentence that describes your business. Think of what sets you apart from other businesses that do the same thing as you, and present that as your USP statement.
Add credibility to your business by giving some kind of stat. Maybe you've been in business for a decade or you were recently featured in a trade magazine.
If you know the needs of the person you're talking to, tie some kind of benefit your business offers into your presentation. You can sell them without letting them know you're selling them.
------------------------------
Kevin WRITES your professional copy--web site copy, sales
letters, ads, press release and more! See http://DrNunley.com.
Reach Kevin at kevin@drnunley.com or 801-253-4536.
Forget The Hype ... Let's Get Real!
by John Colanzi
Do you really believe you can make money doing nothing?
Some of the ads tell you that.
Join the magic program and the money will start flowing in so fast, you won't know how to spend it.
Let's get real.
If you want to make money online it's going to take:
1. Time
2. Effort
3. A lot of trial and error.
There's nothing magic about the Internet.
Building a business is work. Online or off.
The stories of marketers coming online and making $5,000 in 30 days are the exception; not the rule.
Among those that do, you'll find most had a basic knowledge of business and promotion before they came online.
Don't expect to open your busi ness today and quit your job in two weeks.
If you're serious about leaving the 9 to 5 and being your own boss, you'll need:
* Patience
* Persistence
* Stamina
You'll also need to create a solid business plan and follow it.
As your experience increases you'll make adjustments.
Forget about getting rich quick.
Make a commitment for the long haul.
There's no free lunch.
If you aren't willing to work hard to build a solid business, save your money.
Rome wasn't built in a day.
Take pride in your business.
Don't try to cut corners.
Work hard and you'll be rewarded.
If you're serious about your future, roll up your sleeves and start building a solid business, with a solid foundation.
You can succeed if you are realistic.
---------------------------------
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ProBizTips Tip of the Week |
Instant plug-in scripts that help you profit...
"Online subliminal messaging"
by Michel Komarov
You're just going to love this one! I'm sure you've heard of subliminal advertising before. You know it's when words or images would flash up on the screen to persuade your subconscious mind to take action.
Well, I've got an interesting twist on this idea that could be very effective and might help to encourage your potential customers to take certain actions on your website.
Have you ever seen those ticker tape messages that appear at the bottom of your web browsers window? If you haven't, follow this link and you can see an example of the script I'm about to give to you.
Can you see any potential here for subliminally asking someone to "try your product risk free today"?
I'll let your marketing skills put this script to the most effective use ;-)
Place the code above the tag of your HTML source code:
<!--
// Script created by http://icoder.com
// Subscribe to freescripts@icoder.com for this
// and many other essential web site scripts.
scrollingDelay = 100; // milliseconds per character
scrollingText =
"Place here your scrolling text in web browser status bar.";
function scrollStatus() {
if (scrolling_text.length >++scrolling_count)
window.status =
scrolling_text.substr(scrolling_count,
blank_text.length + scrolling_count);
else scrolling_count = 0;
setTimeout("scrollStatus()", scrollingDelay);
}
blank_text = (new Array(20)).join(" ");
scrolling_text = blank_text + scrollingText;
scrolling_count = 0;
scrollStatus(); -->
You should place your text in the line: scrollingText =
"Place here your scrolling text in web browser status bar.";
You can edit the scrollingDelay to change the scrolling speed.
(default is 100 milliseconds per character)
That's all there is to it, if you follow this link you can see how it should look when you've installed it on your web page.
For a more detailed explanation on what JavaScripts are and how to install them please send a blank email here: mailto:jshelp@icoder.com
If you need any help or advice in installing this or any of my other plug-in scripts, just let me know and I'll do my best to help ;-)
---------------------------------
Michel Komarov is a fully qualified software engineer helping
people to automate their online businesses for maximum profits.
Visit his website today to discover how he can help your business
profit with a limited time discounted script installation to all
the readers of ProBizTips:
http://icoder.com/jvpartners/DianeHughes.html
People who are being besieged by emails from someone wanting help to move large sums of m.oney out of Nigeria will be pleased to know that the Australian police this week have arrested a Mr Big of the Nigerian m.oney moving scam! He was living in a fortified house in remote Central NSW, and owns houses in Sydney and the UK. He is reputed to be worth several million dollars. He has ripped off many people for hundreds of thousands of dollars. Police have also seized 9 houses in Sydney, one in the UK, and several expensive vehicles. At least now he won't be doing any spamming or scamming for a while!
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---------------------------------
Nice and neat html ezine! I like it.
Charlie Pilgrim
http://thepowerofoneonline.com/4278
---------------------------------
**We're interested in your comments, questions, and suggestions.
Do you enjoy this ezine? Do you have an Internet marketing or
e-commerce related question? If so, feel free to submit it to us.
We may publish your question and response in the next issue.
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The fourth-grade teacher had to leave the room for a few minutes.
When she returned, she found the children in perfect order.
Everybody was sitting absolutely quiet.
She was shocked and stunned and said, "I've never seen anything like it before. This is wonderful. But, please tell me, what came over all of you? Why are you so well behaved and quiet?"
Finally, after much urging, little Sally spoke up and said, "Well, one time you said that if you ever came back and found us quiet, you would drop dead."
