ProBizTips Newsletter
** ISSUE #269 **

November 14th, 2003

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Hey!

Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have ... we couldn't do this without you!

Well, due to trying to do too much at once and again putting my family on the back burner, I've decided to take a little bit off of myself so that I can give time back to my family. I have also been ill for about 2 months now and need time to recuperate ... no doubt it's from all this working! :P

So what I've decided to do is do bi-weekly issues. Don't worry! I will send a special article or tip in it's place and I will make sure to keep the issues jam-packed with all the helpful info and tidbits you guys enjoy so much ... :)

I think due to the new spam laws AND due to the tons of emails everyone gets everyday, that this will be a GOOD thing. :)

If any of you have any concerns or feel that this is unacceptable, please let me know ... :)

Secondly, I am scheduled to do a training teleseminar series and would LOVE for you guys to join me! I love doing teleseminars and meeting my subscribers and actually hearing your voices.

It's going to be one of the most intense training sessions I've ever done -- hope I can meet you there.

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In the meantime ... sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

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How To Shed The 5000 Pound Gorilla From Your Shoulders
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Put Some Personality in Your Marketing

You know those people who stand at the entrance to Wal-Mart and shake your hand or greet you as you walk in? They serve a specific purpose: to give an enormous corporation with thousands of identical stores a little personality.

It's called "handshake marketing," but it doesn't just involve people who stand at an entrance and shake your hand. Handshake marketing is everything businesses do to give them personality. When customers can say, "Wow, these people are just like me," it makes doing business with them easier and more inviting.

Here are a few quick, inexpensive ways for you to put a little handshake in your marketing:

*Put the extra effort into people who are already good clients. Reward them with a discount or small gift every time they shop with you or use your service. At least send a phone call or thank you note, especially if they bring you a new client. But chocolate or movie tickets work better.

*Create a newsletter and send it to people in the community, or people that have shown interest in your business. Put lots of personality in it, as well as information people can use. Use a photo to illustrate each segment.

*Keep business cards with you wherever you go, because you never know when you're going to meet a potential client or business associate. Write a quick note on the back before you give it to them, something to personalize the encounter, so they will remember you.

------------------------------

Kevin WRITES your professional copy--web site copy, sales
letters, ads, press release and more! See http://DrNunley.com.
Reach Kevin at kevin@drnunley.com or 801-253-4536.

The Value Of 'Word Of Email' Advertising
by Steve Tanner

Every wise businessperson knows that one of the best advertising strategies and full on recommendations for any type of business is 'Word of Mouth'.

If you are dedicated to customer care and support and bend over backward to help all of your customers, then you will be rewarded for your efforts.

Your customer will be delighted with your product and service and the help they received through any support issues.

This will then begin to benefit your business as the process will begin to roll out a type of 'viral advertising' system.

Your customer will recommend your company and name to their family and friends to do business with you.

This is a very powerful marketing technique as many people will act on recommendations therefore bringing more business your way.

Their friends will do business with you and if you look after them and treat them the same way as your previous customers, they will then recommend you to all of their friends and it just grows and grows.

Not only does word of mouth advertising work in the offline business world -- but it also works in the online business world as well, through the power of 'email marketing'.

This is what I call "Word Of Email Advertising".

Recommendations for your business will travel more quickly than for any offline business. This also means that a BAD recommendation will travel like lightning across the Internet, damaging your business and reputation.

Because people will always talk about products and services, word of email can have more power and influence than any other form of publicity.

In fact in a recent survey, nine out of ten small businesses stated that their existing customer recommendations was the most effective way of attracting new business.

Remember that this is FREE advertising, so bear in mind the more you can get other people to positively talk about and recommend your business, either by sending an endorsement to their list or through your affiliate program, the more credibility and believability you will build for yourself as a reputable online marketer.

If you want to generate maximum profits for your business, it would be very wise to analyze the people who are making the recommendations and sending you the highest amount of traffic and sales.

You can then figure out a way of how you can stimulate the people who are recommending you to promote your product or service even more so.

A good way to approach your existing customers who were satisfied with your product or service, is to send them an email asking them if they would like to benefit from their recommendations by joining your affiliate program and earning some money for it.

You could even approach them with a joint venture proposal, asking them to endorse your product to their list for a cut of the profits. This could be very financially rewarding for the pair of you -- especially if they own a large responsive opt-in list.

It is also worth building a relationship with other online Marketers who sell similar products to yours that are NOT in direct competition.

Search out online marketers who sell a product or service that would be complimentary to your product.

You really must make sure that the product or service you are selling is worth a lot of value and is what people want to buy. Make certain that your product is proven to work and will benefit your customers in the way it is intended.

Dissatisfied customers will talk 'twice as much' as a satisfied one. So to ensure you keep building up a solid business and a great reputation, make certain that your business and your products and services are known for:

- Quality
- Customer Service/Support

One way to make sure your customers are happy with your product is to ask for their feedback. Make sure you offer something in return for their time and feedback. Many people will NOT do something for nothing, so by offering a valuable bonus in return for their feedback will generate a much higher response.

Listen to what your customers are saying to you - this is really important - and analyze their feedback to improve your product.

Final Thought:

Make sure your business is worth talking about through the power of 'word of email' advertising, but be certain that the people that are talking about you are for the right reasons only.

---------------------------------

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Instant plug-in scripts that help you profit...
"Countdown to the end of your offer"
by Michel Komarov

One of the strongest motivators to get people to order from you is the fear of loss.

What better way to do this then to say to your potential customers that your special offer will expire by a certain date.

To make this even more powerful, how about having the date count down as each day passes?

How many more sales do you think you'll make if your potential customers knew that if they didn't order by a certain date they would lose out?

This script will give you the chance to find out.

Another great use for this script is if you're about to launch a new product, this script is the perfect countdown to launch!

The first piece should be placed above the </head>tag of your HTML source code:

<script language="JavaScript"><!--
// Script created by http://icoder.com
// Subscribe to freescripts@icoder.com for this
// and many other essential web site scripts.
function advanceDate(y, m, d) {
document.write(
dateToString(new Date(y, m-1, d)));
}
function dateToString(d) {
return ["Sunday", "Monday", "Tuesday", "Wednesday",
"Thursday", "Friday", "Saturday"][d.getDay()] +
", " +
["January", "February", "March", "April", "May",
"June", "July", "August", "September", "October",
"November", "December"][d.getMonth()] + " " +
d.getDate() + ", " + d.getFullYear();
}
function tillAdvanceDate(y, m, d) {
expiry = new Date(y, m-1, d);
today = new Date();
if (today >expiry)
document.write("no time");
else
{
document.write('<span id="_expires">'+getExpiry()+'</span>');
setTimeout("setExpiry()", 1000);
}
}
function setExpiry() {
if (document.getElementById)
expireElement = document.getElementById("_expires");
else if (document.all)
expireElement = document.all._expires;
if (expireElement) expireElement.innerHTML = getExpiry();
setTimeout("setExpiry()", 1000);
}
function getExpiry() {
today = new Date();
if (today >expiry) return "no time";
else {
var diff = expiry - today;
var days = parseInt(diff/86400000);
diff -= 86400000 * days;
var hours = parseInt(diff/3600000);
diff -= 3600000 * hours;
var minutes = parseInt(diff/60000);
diff -= 60000 * minutes;
var seconds = parseInt(diff/1000);
return days+" days "+hours+" hours "
+minutes+" minutes "+seconds+" seconds ";
}
}
//-->
</script>

Place the second piece into the source code of your web page anywhere between the <body>and </body> tags. The position you choose is where advanced date will appear: <script>advanceDate(2003, 12, 25)</script>

You should edit the year, the month and the day within the brackets (year, month, day) accordingly to your advanced date.

You can place another one into the source code of your web page anywhere between the <body> and </body> tags. The position you choose is where number of days until advanced date will appear: <script>tillAdvanceDate(2003, 12, 25)</script>

You should also edit the year, the month and the day within the brackets (year, month, day) accordingly to your advanced date.

That's all there is to it, if you follow this link you can see how it should look when you've installed it on your web page.

For a more detailed explanation on what JavaScripts are and how to install them please send a blank email here: mailto:jshelp@icoder.com

If you need any help or advice in installing this or any of my other plug-in scripts, just let me know and I'll do my best to help ;-)

---------------------------------

Michel Komarov is a fully qualified software engineer helping
people to automate their online businesses for maximum profits.
Visit his website today to discover how he can help your business
profit with a limited time discounted script installation to all
the readers of ProBizTips:
http://icoder.com/jvpartners/DianeHughes.html

**We're interested in your comments, questions, and suggestions.
Do you enjoy this ezine? Do you have an Internet marketing or
e-commerce related question? If so, feel free to submit it to us.
We may publish your question and response in the next issue.

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---------------------------------

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There once was a man who had worked all of his life and had saved all his money and was a real miser. He loved money more than just about anything.

One day, he said to his wife, 'When I die, I want you to take all my money and put it in the casket with me because I want to take my money into the afterlife.'

He forced her to promise with all her heart that she'd obey his wish and put all their money in the casket with him.

Well, soon after he died.

His wife sat in the church during the funeral next to her best friend. When the ceremony was finished, just before the undertakers got ready to close the casket, the widow said, 'Wait just a minute!' and she placed a small box she had with her in her husband's lifeless hands.

The undertakers then locked the casket and rolled it away.

The woman's friend said, 'Girl, I know you weren't fool enough to put all your money in there with your husband!'

The widow replied, 'Listen, I'm a Christian. I can't go back on my word. I promised him that I was gonna put our money in that casket with him and that's what I did.'

'You mean to tell me you put all of your money in that casket?!!'

'I sure did,' said the widow.

'How'd you fit it all in that little box?', asked her friend.

'I wrote him a check.'

Never Underestimate The Intelligence of a Woman.