ProBizTips Newsletter
** ISSUE #270 **

November 19th, 2003

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Finally, a practical guide for newbies that will walk you step-by-step through building a powerful compelling web site for your business. Just follow the tutorials and video and start building from scratch, within minutes, even if you have NO web design experience or skills whatsoever!

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Hey!

Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have ... we couldn't do this without you!

Last week I made a BIG boo-boo and told you I was switching to bi-WEEKLY issues instead of bi-MONTHLY which is what I meant to say. Most of you knew what I meant, but just in case ... :)

This is the last "back-to-back" issue ... next week will be a specially picked article or tidbit in place of the full issue. I haven't received any complaints on this and I thank you guys for understanding!

DON'T FORGET -- I am scheduled to do a training teleseminar series and would LOVE for you guys to join me! I love doing teleseminars and meeting my subscribers and actually hearing your voices.

It's going to be one of the most intense training sessions I've ever done -- hope I can meet you there.

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In the meantime ... sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

FREE REPORT: Amazingly Simple (Yet Super Powerful)
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How to Write Killer Marketing Copy
by Scott F. Geld

Add popular internet marketing and online business
content to your website with just a snippet of code!

If you like my articles and the other great articles
I use, add them to your site for FREE! This is GREAT
for repeat traffic and search engine listings for content!

http://www.probiztips.com/syndicate.html

Put POWER In Your Headlines

Just about any kind of marketing needs headlines: Web sites, sales letters, classified ads, and business cards all work much better if they have a clear, exciting headline.

I like to start a headline with an action word (or verb if you think back to high school English). EARN 20% more, TAKE time to relax, FEEL better fast--all start with an action word that stresses a change for the reader.

Focus your headline on how your product or service will make your customer FEEL. While most of us like to think we make a purchase based on logic, studies show emotion plays a big role.

Customers feel good when your headline promises to remove something that is bothering them or add something that will make them feel wealthier, sexier, more relaxed, or loved.

Finally, resist the temptation to be cute with headlines. Above all else, your headline must be clear. Plain words often communicate your meaning best to hurried customers.

------------------------------

Kevin WRITES your professional copy--web site copy, sales
letters, ads, press release and more! See http://DrNunley.com.
Reach Kevin at kevin@drnunley.com or 801-253-4536.

Screen Your Visitors When Using Pay Per Click Advertising
by Rich Hamilton

If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.

How It Works

To minimize the amount of unnecessary click throughs, we are going to talk about a screening technique that is used in copywriting. A good copywriter has the ablity to screen the serious individuals from the test pilots, before the sale is initially made.

By using this screening technique, you will dramatically decrease the amount of refunds that you could be receiving. In this case, you need to be specific about your product or service without giving too many details -- this will eliminate unnecessary click throughs.

When it comes time to develop an ad that best describes your offer, you need to use precise wording. If you use any ambiguous words, phrases or statements in your ads, you will confuse the viewer -- making them either click through or leave. You need to keep in mind that every click through is costing you money, so you need to make sure that you are targeting your market and that each of your visitors are qualified.

Applying The Headline

When placing a pay per click advertisement, there are two things that you need to pay attention to -- the headline and the description. The headline is used to grab their attention, build their curiousity and force them to read on. The difficult part is that the pay per click ads only allow you a limited amount of characters, usually up to 50. Your attention grabbing headline will end up being only three or four words. You need to make your headline jump out at the viewer, but at the same time, you need to be specific.

One of the biggest mistakes I often see is that people use their business name for the headline of their pay per click advertisement. A business name is not going to grab their attention or motivate them to read the description. For example, let me ask you which headline would grab your attention and motivate you to read the description, "Elites Marketing" or "Earn $47 - $270 Per Sale". Do you see the difference between the two headlines and how specific the second one was?

Applying The Description

As far as the description goes, you have a little more to work with, unless you are using Google's Adwords. Google's Adwords gives you two lines and each line only allows up to 35 characters. You will need to be as specific and descriptive as you can. The description is very crucial, and it will determine whether or not your visitor will initially click through.

Let me give you another example, now which description is precise in wording and is descriptive enough to screen your visitor, "You can join our Two Tier Associate Program at no cost or obligation", or "Snowball in cash by promoting info-marketing products. Join for Free!" I hope you picked the second description!

The first description, "You can join our Two Tier Associate Program at no cost or obligation" is vague and wide open. This description does not describe what kind of product or service they would be promoting or kind of associate program I am offering is, pay per lead, pay per click, pay per sale, or two tier. You don't want to use a description that is too vague, that is how you get a lot of unnecessary click throughs.

On the other hand, the second description, "Snowball in cash by promoting marketing info-products. Join for Free!" is very clear and concise. Even though the description did not say what kind of associate program it was, in the headline it was clear. It said, "Earn $47 - $270 Per Sale." Moreover, I was able to tell my visitor that they'd be promoting information marketing products and was free to participate. I was also able to hit them with a couple psychological triggers, "Snowball" and "Cash".

To screen your visitors more effectively, you need to choose keywords that are relevant to your product or service and that target your market. If you select keywords or phrases that are too general, you will still have a lot of unnecessary click throughs. You can only screen so much, so don't select inappropriate keywords or phrases when starting your pay per click advertisement campaign. Take your time and brainstorm for the appropriate keywords and phrases that best desribes your product or service.

---------------------------------

Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com and the Author of Inside Internet Marketing. His book will show you how to laser in on your targeted market with unconventional marketing strategies to promote your web site without ever having to pay a cent in advertising. http://www.InsideNetMarketing.com

Instant plug-in scripts that help you profit...
"Countdown to the end of your offer"
by Michel Komarov

One of the strongest motivators to get people to order from you is the fear of loss.

What better way to do this then to say to your potential customers that your special offer will expire by a certain date.

To make this even more powerful, how about having the date count down as each day passes?

How many more sales do you think you'll make if your potential customers knew that if they didn't order by a certain date they would lose out?

This script will give you the chance to find out.

Another great use for this script is if you're about to launch a new product, this script is the perfect countdown to launch!

The first piece should be placed above the </head>tag of your HTML source code:

<script language="JavaScript"><!--
// Script created by http://icoder.com
// Subscribe to freescripts@icoder.com for this
// and many other essential web site scripts.
function advanceDate(y, m, d) {
document.write(
dateToString(new Date(y, m-1, d)));
}
function dateToString(d) {
return ["Sunday", "Monday", "Tuesday", "Wednesday",
"Thursday", "Friday", "Saturday"][d.getDay()] +
", " +
["January", "February", "March", "April", "May",
"June", "July", "August", "September", "October",
"November", "December"][d.getMonth()] + " " +
d.getDate() + ", " + d.getFullYear();
}
function tillAdvanceDate(y, m, d) {
expiry = new Date(y, m-1, d);
today = new Date();
if (today >expiry)
document.write("no time");
else
{
document.write('<span id="_expires">'+getExpiry()+'</span>');
setTimeout("setExpiry()", 1000);
}
}
function setExpiry() {
if (document.getElementById)
expireElement = document.getElementById("_expires");
else if (document.all)
expireElement = document.all._expires;
if (expireElement) expireElement.innerHTML = getExpiry();
setTimeout("setExpiry()", 1000);
}
function getExpiry() {
today = new Date();
if (today >expiry) return "no time";
else {
var diff = expiry - today;
var days = parseInt(diff/86400000);
diff -= 86400000 * days;
var hours = parseInt(diff/3600000);
diff -= 3600000 * hours;
var minutes = parseInt(diff/60000);
diff -= 60000 * minutes;
var seconds = parseInt(diff/1000);
return days+" days "+hours+" hours "
+minutes+" minutes "+seconds+" seconds ";
}
}
//-->
</script>

Place the second piece into the source code of your web page anywhere between the <body>and </body> tags. The position you choose is where advanced date will appear: <script>advanceDate(2003, 12, 25)</script>

You should edit the year, the month and the day within the brackets (year, month, day) accordingly to your advanced date.

You can place another one into the source code of your web page anywhere between the <body> and </body> tags. The position you choose is where number of days until advanced date will appear: <script>tillAdvanceDate(2003, 12, 25)</script>

You should also edit the year, the month and the day within the brackets (year, month, day) accordingly to your advanced date.

That's all there is to it, if you follow this link you can see how it should look when you've installed it on your web page.

For a more detailed explanation on what JavaScripts are and how to install them please send a blank email here: mailto:jshelp@icoder.com

If you need any help or advice in installing this or any of my other plug-in scripts, just let me know and I'll do my best to help ;-)

---------------------------------

Michel Komarov is a fully qualified software engineer helping
people to automate their online businesses for maximum profits.
Visit his website today to discover how he can help your business
profit with a limited time discounted script installation to all
the readers of ProBizTips:
http://icoder.com/jvpartners/DianeHughes.html

**We're interested in your comments, questions, and suggestions.
Do you enjoy this ezine? Do you have an Internet marketing or
e-commerce related question? If so, feel free to submit it to us.
We may publish your question and response in the next issue.

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Editor "Web Marketing Exposed"

---------------------------------

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A little duck walks into a bar one day.
He saunters up to the bartender and asks, "Got any gwapes?"

"Nope, sorry," says the bartender.
The duck walks out, disappointed.

The next day, the duck walks into the bar again and asks,
"Got any gwapes?"

"I already told you, no, I don't!" says the bartender angrily.
The duck leaves, again disappointed.

The day after that, the duck walks in again and says,
"Got any gwapes?"

"No! I do not have any grapes!
If you come in here one more time asking for grapes I'll nail your feet to the floor!"

The next day, the duck waddles into the bar.
The bartender eyes him suspiciously.

"Got any nails?" the duck asks.

"No, why?" the bartender asks.

"Got any gwapes?"