ProBizTips Newsletter
** ISSUE #273 **
December 30th, 2003
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Hey!
Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have ... we couldn't do this without you!
I just got back in town this weekend from visiting my Dad's family in Oklahoma and I had a blast. They are always a lot of fun and a hoot to be around. Needless to say, I had a great Christmas and my son got everything he wished for and more! :P
We played pool a lot in their new game room and did a lot of Pictionary -- which is always a lot of fun and hilarious with my family. :D
If you didn't get my special message yesterday, I'm doing a survey for ProBizTips so I need your voices and opinions! :)
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In the meantime ... sit back, relax and enjoy today's issue!
Your Friend,
Diane Hughes
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| ProBizTips Feature Article |
Now More Than Ever...You Need To Optimize Your Site for Search Engines
by Diane Hughes
As the economy begins to recover in certain parts of the world, more and more online marketers are looking for affordable ways to drive qualified traffic to their sites. That's why, now more than ever, you need to optimize your site for the search engines.
Have you heard the saying, "Short-term sacrifice for long-term gain"? It applies here. For just a little effort, you can ensure a practically endless supply of visitors to your site for years to come. And the benefits are unbeatable.
Free Exposure
There is absolutely no cost for submitting to most of the major search engines like Google. That means you get exceptional exposure in front of people who are looking for what you have to offer. Anybody can afford free.
Targeted Traffic
If you develop your site to focus on specific keyphrases that your customers would use when searching, you can drive extremely targeted traffic to your site. Use tools like Wordtracker to find out which phrases are most often used to locate sites like yours.
Easy To Learn
Search engine optimization (despite what many so-called "gurus" will tell you) is relatively easy to learn. Simply hang out in a few search engine optimization (SEO) forums (http://www.highrankings.com/forum and http://www.ihelpyouservices.com/forum are two of the best) and ask questions.
Consistent Delivery of Visitors
People use search engines to find what they are looking for all the time, all day long. In fact, 85% of people online use a search engine when trying to locate a product, service, or information. That means your SEO'd site receives a constant stream of visitors 24/7.
Exposure On Other Sites
Many search engines now offer to provide their search results on other Web sites. If a site that subscribes to Google or MSN's search result service has a similar theme to your site, you could find your URL popping up all over the ‘Net.
Overall, for the little bit of time it takes to optimize your site, search engine listings simply can't be ignored. Why continue to pay hundreds or thousands of dollars a month for paid advertising when you can have a horde of visitors delivered to your site free? Before you spend another dime on paid ads, take a good, hard look at search engine optimization.
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Diane Hughes is an accomplished Internet entrepreneur and
editor of the popular ProBizTips Newsletter. Subscribe to
her newsletter for more tips, tricks, and secrets of the
trade -- plus get HUNDREDS of eBooks, software and tools
just for subscribing! http://www.marketersdream.com/diane
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http://www.probiztips.com/syndicate.html
BizTips by Dr. Kevin Nunley |
How Every Sales Letter Should End
Every sales letter should begin with an eye-catching headline. But how should they end? Usually sales letters are structured so that you say the most important things first. But there is one all-important thing you must always include at the end of your letter--the guarantee!
Most people are leery of purchasing anything without a solid guarantee. But the money-back guarantee is the one that usually makes the sale. And the more outrageous it is, the better. So extend the time, make the circumstances all encompassing, let them keep the bonuses even if they return the product. The more you promise to give, the more you'll get.
And the beauty of it is that most people will never take advantage of your generous offer. You can promise to reimburse them the price they paid plus and extra $50, and few people would ever take you up on your offer.
The full year money-back guarantee has been said to get the best results and the lowest returns, because the customer is impressed by the generosity of your guarantee, but even if they are not pleased with the product, they will probably have forgotten in a year.
So go ahead and make your guarantees as crazy and outrageous as you want. The perfect note to end your sales letter on is always the one that promises security.
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Kevin WRITES your professional copy--web site copy, sales
letters, ads, press release and more! See http://DrNunley.com.
Reach Kevin at kevin@drnunley.com or 801-253-4536.
10 Cash Flow Rules You Can't Afford to Ignore
by Philip Campbell
The statistics on small business failure are alarming.
Michael Gerber, author of "The E-Myth: Why Most Small Businesses Don't Work and What To Do About It", says that 40% of businesses fail in their first year. 80% fail within their first five years.
THEY RAN OUT OF CASH.
Don't let this happen to you.
Here are 10 Rules to help you take control of your cash flow so you can create the business you have always dreamed of.
1. Never Run Out of Cash.
Running out of cash is the definition of failure in business. Make the commitment to do what it takes so it does not happen to you.
2. Cash Is King
It's important to recognize that cash is what keeps your business alive. Manage it with the care and attention it deserves. It's very unforgiving if you don't.
Remember, Cash Is King, because No Cash = No Business.
3. Know the Cash Balance Right Now.
What is your cash balance right now? It's absolutely critical that you know exactly what your cash balance is.
Even the most intelligent and experienced person will fail if they are making business decisions using inaccurate or incomplete cash balances. That's the reason why business failures are not limited to amateurs or people new to the business world.
4. Do Today's Work Today.
The key to keeping an accurate cash balance in your accounting system is to do today's work today. When you do this, you will have the numbers you need - when you need them.
5. Either You Do the Work or Have Someone Else Do It.
Here is a simple rule to follow to make sure you have an accurate cash balance on your books. You do the work or have someone else do it.
Those are the only two choices you have. The work must be done. It's like mowing the lawn. You can't just ignore it. Someone has to do it. That means either you do it or you have someone else do it.
6. Don't Manage From the Bank Balance.
The bank balance and the cash balance are two different animals. Rarely will the two ever be the same. Don't make the mistake of confusing them.
It's futile (and frustrating) to attempt to manage your cash flow using the bank balance. It's a prescription for failure. You reconcile your bank balance. You don't manage from it.
7. Know What You Expect the Cash Balance to be 6 Months From Now.
What do you expect your cash balance to be six months from now? This one question will transform the way you manage your business.
This question really gets to the heart of whether you are managing your business or whether your business is managing you.
8. Cash Flow Problems Don't "Just Happen".
You would be shocked and amazed at the number of businesses that fail because the owner did not see a cash flow problem in time to do something about it.
The key is to always be able to answer the question - what do I expect my cash balance to be six months from now?
9. You Absolutely, Positively Must Have Cash Flow Projections.
Cash flow projections are the key to making wise and profitable business decisions. They give you the answer to the all-important question from Law # 7.
It's impossible to run your business properly without them.
10. Eliminate Your Cash Flow Worries So You Are Free to Do
What You Do Best - Take Care of Customers and Make More Money.
Use these 10 Laws to free yourself from cash flow worries. That way you can focus all your time and talents where you can make the most difference in your business.
No more wasted time worrying about what's going on with your cash flow. Instead, you can focus your unique talents and abilities each day on ways to grow your business and make more and more money each year.
And that's a recipe for success and wealth creation.
---------------------------------
Philip Campbell is a CPA and author of the eBook
"NEVER RUN OUT OF CASH: 2 Questions That Will
Eliminate Your Cash Flow Worries".
Do you have the cash flow of your business under control?
Learn more about regaining control of the financial side
of your business at http://www.growandsucceed.com.
ProBizTips Tip of the Week |
3 Freebie Marketing Strategies!
by Larry Dotson
1) Offer Viral Freebies
Give away an electronic freebie with your ad on it. Allow your visitors to give the freebie away as well. This'll increase your ad exposure and attract people to your web site at the same time. You could also use it as a bonus for another product you sell or as a free surprise gift for your most loyal customers.
2) Submit Your Freebies
Submit your freebie to the online directories that list your particular item or service for free. If you're offering a free e-zine, submit it to all the free e-zine directories on the Internet. There are free e-book directories, web site directories, general freebie directories, free article directories, etc.
3) Donate Your Freebies
Design graphics, templates, buttons and banner ads for other sites. Allow people to use them in exchange for your web link on their home page. For example, you could require the users to say on their web site, "These graphics were made possible by (your business name and web site address)."
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**We're interested in your comments, questions, and suggestions.
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