ProBizTips Newsletter
** ISSUE #274 **
January 12th, 2004
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Hey!
Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have ... we couldn't do this without you!
I have added a couple of new sections to the weekly issue due to the results of the survey, so please check them out and use them! You asked for them, so don't let them go to waste! :)
My friend Codrut has decided to offer free ad critiques for everyone. I told him there would probably be a lot of takers and that this would be a lot of work, but he assured me that he could handle it. :)
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In the meantime ... sit back, relax and enjoy today's issue!
Your Friend,
Diane Hughes
ProBizTips Weekly
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| ProBizTips Feature Article |
How to Write an E-Book Faster Than It Takes To Read This Article
by Joe Vitale
How fast can you write an e-book?
Though Jim Edwards and I wrote a #1 best-selling e-book titled "How to Write and Publish Your Own OUTRAGEOUSLY Profitable e-Book in as little as 7 days," you can do it even quicker than 7 days.
How?
Here are at least three ways:
1. Don't write it.
That is, speak your book and then transcribe it using a service such as http://www.idictate.com. Or use one of the voice recognition software out there, such as Dragon Naturally Speaking. Either way, if you're more comfortable speaking rather than writing, speak your book first.
2. Coauthor it.
You can make yourself almost instantly famous by associating yourself with someone who is already famous. Jim Edwards came to me over two years ago and asked to coauthor a book with me. He said he would do most of the work. I agreed. The result was the e-book I mentioned above, which continues to be a bestseller.
Since then, Jim is now a recognized authority in his own right and has written numerous other e-books.
3. Make soup.
This is the "Chicken Soup for the Soul" approach to creating a book. You don't write a word. You simply ask people for contributions.
Joe Kumar did this with his popular e-book "30 Days to Internet Marketing Success." Joe is a teenager in Singapore, totally unknown until he compiled his ebook and made himself an online celebrity.
Jo Han Mok and I just did this with our new book, "The E-Code." We simply wrote people and asked for their contribution. It's amazingly easy to do. You can be unknown, and famous people will give you contributions.
Again, writing e-books doesn't have to be hard or take a lot of time. The trick is in delivering something people want. Do that and no one will care if you wrote your baby in an hour, a day, or a week.
But once it's written, you can make passive money from it for a long, long time.
Go for it!
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Joe Vitale is the author of numerous books, including
the bestselling e-book he coauthored with Jim Edwards,
"How to Write and Publish Your Own OUTRAGEOUSLY
Profitable eBook in as little as 7 days."
See http://www.madmarketer.com/7dayebook
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Ask Me Anything by Diane Hughes |
This is a brand new section of the newsletter. :)
Just as the name implies, ask me anything.
If I don't know the answer, I'll find it.
The Creative Link To Business Success
by Bill Nieporte
When the going gets tough, the tough get creative. That is how that cliché should realistically read. The fact is that for most really successful people, creativity plays a huge part. If you can pull your right brain and your left-brain into conference, it’s likely you will be able to propel your business to success.
So, how do you apply creativity as it applies to business? First, you believe that you have the creativity to utilize in the first place. Many business people become so bottom-lined oriented, they forget to use their other resources to create dynamic results. We are all creative; the question is simply how to utilize your own unique creative skills.
Put yourself in the creative arena by doing the following:
1. First and foremost, don’t compare your creativity with those of another. Many young people assume their ideas are dumb, when really they are insightful and fresh. Don’t put your mental creative genius down until you have given it a chance to work. You might just discover that your ideas become the new cutting edge in your industry.
2. Use your left-brain to spark your right brain. In other words when you are creatively stuck, do a left brained activity to spur your right brain. Washing dishes, filing, organizing books are all left brain activities that will get your creative right brain moving.
3. Ask for a dream. If a particular problem is at hand, sleep on it. Creative cures occur first in the subconscious. So when you go to bed, mentally hand over the problem to your subconscious to figure out. Don’t be surprised if the answer comes to you in the middle of the night. Keep a notebook handy to jot down notes. Don’t rely on your memory!
4. Read. Reading motivating books in your field of interest will stimulate new ideas and solve problems that seemed previously insurmountable. Not only does reading educate, it also stimulates your brain into ever increasing creativity.
5. Write. Writing allows you to pour out your frustrations so that you can begin to create. Having a bad day? Write about it? All tied into knots about something, write about it. By getting all that gunk out of your system you free up your mental space to create.
6. Keep an idea notebook. Every new idea leads to the generation of other new ideas. Just ask any fiction writer. When a fiction writer is deep into the writing of their manuscript they are constantly assaulted by new ideas that tempt them to new projects before the old one is done. They learn the discipline of writing those ideas in a notebook and continuing on the course. The principle here is that writing down your ideas will generate more ideas. It is said that one in ten ideas has the potential to make the originator a millionaire.
7. Don’t be creative in a closet. Creativity needs to be nurtured. Put together a brainstorming group of professionals that you can bounce ideas off of. The very dynamics of a group will help solidify an idea and put it to good use. Helping others work out their creative ideas will also inspire new ideas for you to use.
Now apply these techniques to your product or service by doing the following:
1. Set your product your service apart by creating a slogan. Something unique and catchy that sets you apart and makes you memorable. Study other slogans in your field to start the idea process. Use your notebook as you process these slogans. When the right one hits, you will know it.
2. Market with creativity. Learn to access your prospects and creatively address their needs. Talk with them and build rapport, then set out to wow them with something unique and special about why your product will make their life’s better.
3. Write in your own voice first. If you don’t feel like you’re the best writer in the world, at least get your ideas down on paper. When hiring a writer allow them to read your notes and get a feel for your voice. Make sure that any articles, web copy, etc. is written with your vein of creativity in mind.
4. Pick at least one creative idea a week and try it. Improve your business or try a new promotional technique utilizing an idea from your notebook. Have confidence that one of these ideas will indeed hit the jackpot.
Creativity is a tool that we all possess. We just have to begin using it to improve it. Like your brain, like your muscles, creativity grows with use. It is the single most important tool that separates highly successful people from moderately successful people. Those that fail don’t have a clue about it and even balk at the idea.
If in doubt, turn on your television and review the commercials. All are creative endeavours that started in someone’s brain. You have those same abilities, so put them to good use and watch your business flourish.
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Dr. Bill Nieporte is editor of "The FreeAgentLifestyle
Newsletter" and a founding member of the revolutionary
FreeAgentPath with Mark Joyner, Joe Vital, and a list
of several other extraordinarily creative marketers.
You can learn more about the FreeAgent Lifesyle & Path
Here: http://www.TheFreeAgentPath.com/probiztips
ProBizTips Tip of the Week |
3 Sizzling Copywriting Secrets!
by Larry Dotson
Bond With Your Readers
1) Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research. For example, you could say, "I hate it when you have to wait in line for a long time at the drive-through." Another example, "I really like it when I have extra money to spend."
Keep Your Reader's Attention
2) Use a lot of headlines and sub-headlines on your web site. This will hold people's attention and keep them at your web site longer. Sometimes people don't have time to read a whole sales letter. This'll allow you to sell to people who are skimmers. Plus it will get the reader's full attention at the same time.
Convince Your Readers
3) Make your testimonials more powerful. You can have people include pictures, handwritten signatures and normal net contact information with each testimonial. Other ideas would be to have people produce an online audio sound bite or video clip of themselves, home or cell phone numbers, proof of their credibility or authority, etc.
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**We're interested in your comments, questions, and suggestions.
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>> The Key to Conversion
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One day while walking through the Garden of Eden, Adam looked up to the Heavens and spoke to God. "Father this place is great, but there is one thing missing".
"What is that my son", God answered.
"Well it would be nice to have a mate, I'm awfully lonely down here and all the other animal have mates but me. All I'm asking for is a creature more beautiful than the Garden, one who has a sex drive like mine, never has a headache and one who will cook, clean and be at my beckon call morning, noon and night." said Adam.
"Wow that's a tall order, but I have just such a creature in mind, but it's going to cost you". said God.
"Oh yeah, how much?" said Adam.
"An arm and a leg." replied God.
Adam thought this over for quite some time and then asked, "Well, what can I get for a rib?"
