ProBizTips Newsletter
** ISSUE #277 **

Monday, February 23rd, 2004

Second Income Without a Second Job!

A Word From Diane

ProBizTips Feature Article
Can You Really Make A Fortune Off Of Reprint Rights?

Ask Me Anything
Answers for Lonnie Ward

ProBizTips Guest Article
How to Make Effective Use of Web Fonts

ProBizTips Business Review
Affiliate Cloner

ProBizTips Business Tidbit
3 Profitable eBook Income Streams

Discount Mania

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Hey!

Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have ... we couldn't do this without you!

I've been doing some catch-up lately so this issue is a little late... hope you like the HTML version. I give up on filters... hopefully most of you have made me a "friend" in your whitelist by now... :)

I will be doing a complete list cleanup sometime this week. I wasn't ever going to do that, but you know what? I'm tired of bounces, tired of the sometimes poor click rate (although the conversion is *always* high) and I'm ready for a smaller, more targeted list.

So get ready for a *Confirmation Email* from me sometime this week. I will also email you via the list to ensure that you got the email and remind you to confirm and switch over... :)

You WILL get a nice little reward for confirming again for me...

In the meantime ... sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

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Can You Really Make A Fortune Off Of Reprint Rights?
by Willie Crawford

Visit Ebay or any of ten thousand other websites and you'll see people offering reprint rights everywhere. They all tell you that with their great reprint rights you'll be in business instantly with "your own product" and that you get to keep all of the money.

But can you really make money selling reprint rights and is it worth your time?

Let me give you a few examples from my personal experience, and then you be the judge....

I'll start with the most recent rights I bought first. After reading Paul Hancox ebook "Small changes: Big Profits - How to quickly and easily make more sales from your website," I saw that he offered reprint rights for o.nly $149. This product had a suggested retail price of $27, which I had gladly paid and I was very satisfied with the product.

To digress a little... one of my criteria for buying reprint rights is that I have to have actually used the product FIRST. I won't offer my list something that I have not seen, read, touched, experienced, and enjoyed. I suggest that if you are going to offer your list a product that you adopt the same rule.

Anyway.... I reasoned that if I invested $149 in Paul's reprint rights I only needed 6 sales to break even. So it wasn't a very big risk. Therefore I went for it! I sent a mailing to my list but before I even did that, I began mentioning the book in personal emails to clients and friends. In less than a day I had tripled my money. After sending a mailing to my I list had multiplied my money by some embarrassing number of times!

This product was the type of reprint rights that I like to buy. It's a product that I know is needed.... I can put up a simple sales page and I know that the product will sell itself for years to come. I know that with very little effort I'll e.arn over $1000 a month in profits from that simple product. You can check it out at: http://TheRealSecrets.com/thebook/ to see how simple my marketing is for this ebook.

Another product that I market the same way is a $19 interview on how to host your own seminars and teleseminars. Fred Gleeck (who has done over 1350 seminars) was interviewed by Jim Lanford and they recorded it. When Audrey Lanford decided to sell her business at WZ.com she offered reprint rights to Fred's interview. The rights were less than $150...if I am not mistaken.

I run ads for this interview/ebook in various targeted ezines and mention it on a few of my sites. It routinely e.arns me $500 to $1000 per month. All this with very little effort on my part because the product sells itself. You can see how I have this set-up at: http://TheRealSecrets.com/your-own-seminar.html

A third example of how simple it can be, is that I purchased the reprint rights to Bob Serling's Power Copywriting For The Internet from Corey Rudl's Internet Marketing Center. These rights cost me just under $1000 and the suggested retail price for the course is $147. It took me less than a month to recoup my investment, and every month I do very well with that product, too. You can check it out at: http://PowerCopyWritingForTheInternetByBobSerling.com

Notice with that last example how I got a domain name that had my keywords in it and that it's fairly easy to remember... if you know the copywriter? That domain name costs me less than $8 per year and my hosting is o.nly $5 per month. That's for something that semi-automatically generates over $1000 per month :-)

I could give you numerous other examples, but won't. You get the point. I put on a teleseminar on buying and selling reprint rights a while back and recorded that teleseminar. I then turned the teleseminar into another income stream as well as offered reprint rights to it! Do you see how easy this can be? That teleseminar with myself and internet marketing expert (and lawyer) Dr. Bob Silber took less than 2 hours to do, and also generates an embarrassing amount each month. You can check it out at: http://AmazingProfitsBuyingAndSellingReprintRights.com ... another clever name :-)

I mentioned that you can grab domain names for as little as $8 per year and host them for as little as $5 per month. I get my domain names through my own registration service at: http://williecrawford.com/domains/

I host many of my sites at Host4Profit.
You can check them out at: http://WillieCrawford.com/myhost.html

So now I've convinced you that you can do well with the correct reprint rights! The key again is to know and love the product. Know that it will provide your customers with genuine value. Check out my teleseminar for more tips on both buying and selling reprint rights....

I did come across some terrific reprint rights this week that I will recommend. They are offered by Rebecca Hagel. She is only offering 20 licenses total, so you won't face crazy competition. I really love her material! You can check out Becky's reprint rights at: http://TheRealSecrets.com/becky.html

To answer my question, "Can you really make a fortune off of reprint rights" ... that depends upon your definition of "fortune." However, I generate several very nice income streams from reprint rights, as I've just shared with you. I know many others doing the same. I don't see why you can't too.

---------------------------------

Willie Crawford has been teaching others how to build an on-line
business since late 1996. Frequently featured in radio, magazine
and newspaper articles and interviews, Willie teaches the average
guy what the top marketers are doing but seldom talking about.
For example, Willie demonstrates the power of automated residual
income through his system at: http://ProfitAutomation.Com
Visit now for a business boost.

Add popular internet marketing and online business
content to your website with just a snippet of code!

If you like my articles and the other great articles
I use, add them to your site for FREE! This is GREAT
for repeat traffic and search engine listings for content!

http://www.probiztips.com/syndicate.html

Is this ISP one that you use? Is it the one that pays for the people that sign up after you refer others to it? http://ispvip.biz/diane

I saw this as one of your recommendations on your forum.

Lonnie Ward
http://www.marlowsgifts.com

-------------

Hi, Lonnie!

Yes -- although I don't use the ISP service (I have SBC Business DSL), I *do* belong to the opportunity membership and highly recommend it to everyone.

I have heard from others using the ISP service that the service and quality is excellent. Might as well make money while using a service you can't do without! :)

------------------------------

Just as the name implies, ask me anything.
If I don't know the answer, I'll find it.

How to Make Effective Use of Web Fonts
by Herman Drost

Writing for your web site is not the same as offline writing. The fonts used for print media are different than web fonts. This is because it's harder to read text on a computer screen and visitors tend to scan your web pages rather than read them word for word.

When deciding on what web font to use, take into consideration the character of your site and whether the web font type is widely available (accomodates different screens and operating systems).

If you use the wrong web font, your web pages will may appear unprofessional and you may lose visitors to your competition.

So how do you decide on what web site font to use?

1. Analyze the character of your web site
For most web sites you would use a large or fancy font for your header to capture your visitors attention and a smaller web font for body text. When using a fancy font make sure it is available on most computers otherwise your visitors won't be able to read it. (To get around this, read my article "Improve your web site design with a fancy font").

2. Search engine compatibility
Fonts used within images can be seen on all computers, however it can't be read by the search engines. They can only "read" text. When designing images always use the "alt" tag to convey what your image is about. Try to include appropriate keywords in your web site copy. This will help the search engines index your site.

3. Use a web safe font
There are 2 types of fonts that are widely used:

Serif Fonts - these are most widely used for PRINT media ie Times Roman, Georgia, but are not good for the Web, because they are difficult to read on the screen. Serif fonts are those that have fine cross-lines at the extremities of the letter.

Sans Serif Fonts - these are fonts that don't have serifs. They are the best fonts to use for the WEB (ie Verdana, Arial, Helvetica, Trebuchet) but are not appropriate for print media.

Here's a great readability study that was done when comparing serif and sans serif fonts.

4. Use the correct font size
Alternative font sizes add flavor and character to your web site. If you want your text to be viewed correctly for both PC and MAC users, then it's better to use pixels rather then points. Points may look all right on a PC but will appear smaller on a MAC (although these days there are only a small percentage of folks that use MACs).

Use a large font size (ie Arial H1) for your main header text, smaller font sizes (Arial H2, H3) for your subheadings and a point or pixel size of 10 or 12 for your body text.

Generally I use Verdana 10pt for body text and Arial text for headings.

5. Utilize Cascading Style Sheets (CSS)
These enable you to easily create a consistent font style across your entire web site. If you want to change the font on all your web pages, you just need to change one style sheet.

CSS allows you to easily use comma-separated list of fonts (ie Verdana, Arial, Helvetica, sans-serif). The browser will use the first one it comes to in the list that is installed. If none of the type faces in the list are available, it reverts to the default.

Writing correct web copy using fonts that are easy to read and readily available, not only adds character to your web pages, but shows you care about the experience of your visitors.

Resources

Web font readability study
Hundreds of free fonts

---------------------------------

Herman Drost is the author of the NEW ebook
"101 Highly Effective Strategies to Promote Your Web Site"
Subscribe to his "Marketing Tips" newsletter for more original
articles. mailto:subscribe@isitebuild.com. You can read more
of his in-depth articles at: http://www.isitebuild.com/articles

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3 Profitable eBook Income Streams
by Larry Dotson

1) Sell Advertisements

Make money selling advertising space in your ebook. You could charge for full page color ads, classified ads or banners ads. You could also trade advertising space in your e-book for other forms of advertising. For example, you could say, "Promote Your Business In Our Free E-book For O.nly ($). It's been downloaded over 5000 times!"

2) Sell Rights

Make money by selling the reprint rights to those who would like to sell the e-book. You could also make even more money by selling the master reprint rights. This would allow other people to sell the reprint rights. You could also include your ads in the e-books. Every time someone reads it or sells one, you'll get exposure.

3) Sell Products

Allow other people to give away your free e-book. This will increase the number of people who will see your ad in the e-book. You could also include a mini catalog of all your products or services that you offer in the e-book. You could include your own products or associate programs products in the e-book.

---------------------------------

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They continued to watch the circles light up in the reverse direction. The walls opened up again and a beautiful 24-year-old woman stepped out.

The father yells to his son, "Hurry boy - go get your mother!"