ProBizTips Newsletter

ProBizTips Newsletter
** ISSUE #281 **

Monday, April 19th, 2004

The Duplication Solution

A Word From Diane

ProBizTips Feature Article
Can You Really Become a Marketing "Genius"?

Ask Me Anything
Answers For Jerome

ProBizTips Guest Article
How to Install a CGI Script and Increase Web Site Interactivity

ProBizTips Pick of the Week
Money & Power

ProBizTips Business Tidbit
Fast Opt-In List Building Ideas!

Discount Mania

Weekly F*R*E*E*B*I*E
Super Affiliate Money Making Tactics

Leaving With a Laugh

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A Word From Diane

Hey!

Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have ... we couldn't do this without you!

It's been a pretty crazy and busy month for me -- sorry the issue's late... :P

I've been adding a lot to my new site and spending a lot of time with it. If you haven't checked it out lately, you might be surprised... :)

http://www.netprofitsecrets.com

In the meantime ... sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
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ProBizTips Feature Article

Can You Really Become a Marketing "Genius"?
by Marty Foley

Effective marketing is vitally important no matter what business you're in. Consider what marketing expert Jay Abraham said about a vital key to marketing success: "Anyone can become a virtual marketing genius equivalent by doing one simple thing: testing."

In other words, learn how to test test various elements of your marketing to find which of them really work - and which don't - and you can learn how to market effectively.

Notice that Jay did not say that by testing anyone would BECOME a marketing genius. He said "marketing genius EQUIVALENT." In other words, if you're willing to do what most marketers don't do - test, and adjust accordingly - the results can be the same.

Yes, by testing, you can generate the same results as a marketing genius, without having to be one.

Despite the dramatic increases in response that can be gained through scientific testing, most marketers and copywriters today still don't take advantage of it. Still others either don't test enough, or don't test properly.

One reason many don't test is that by focusing on "institutional advertising," they don't have to be held accountable for the results (or more likely, the lack of results) of their marketing.

Their view of an ad's success is, more often than not, whether it "looks good," "makes people laugh," or "wins advertising awards." Not whether it produces bottom line results.

On the other hand, virtually all true marketing experts preach about the importance of testing your advertising and marketing. Yes, marketing "geniuses" are usually very big on testing! Why?

Because even professional marketers often find it very hard - if not impossible - to predict how prospects will react in a given marketing situation. So even if you have some marketing savvy, testing can show you how to boost response that much further.

You don't have to be able to write a perfect sales letter on the first draft, or the second, or third. You don't have to instinctively know what the most profitable price is for your new product or service. You don't have to guess which of your potential headlines will pull the most response.

By scientific testing, the true value of all theories, opinions and educated guesses are laid bare. If they truly contribute toward marketing success, testing will prove it. If they don't, testing will prove that, too.

In short, you don't have to be a literal marketing genius to generate better conversion rates from your online or offline marketing efforts. Nor should you always listen to the marketing advice of others, which may be inaccurate and unprofitable, although well-meaning.

Your prospects and customers can show you exactly which marketing approaches are truly most profitable in the above areas, and many more, if you only test.

--------------------------------------

Marty Foley's "Convert More Traffic" private members site
helps web site owners turn more traffic into customers,
leads, subscribers, and cash profit! Click to visit now:
http://ProfitInfo.com/cgi-bin/affiliate.cgi?PI7_ar009

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*Ask Me Anything*

How can I get more visitors to buy quality pearls, jewelry and gift items from jewelsbymala.com?

Thanks,

Jerome

-------------

Jerome -- the easiest and fastest way to get traffic to your niche site would be Google Adwords. You'll get traffic within 15 minutes of setting up a campaign! :)

Hope this helps!

------------------------------

Just as the name implies, ask me anything.
If I don't know the answer, I'll find it.

ProBizTips Guest Article

How to Install a CGI Script and Increase Web Site Interactivity
by Herman Drost

You may have delayed cgi script installation due to the apparently complex process. Well, I avoided it also for several years, however if you want to increase your web site's interactivity it's a necessity to know how to do it. It's not hard to learn and you don't have to be a programmer.

What is CGI?

Common Gateway Interface or CGI is a program that can interact with an html form on your web site, and processes the results on your server using a cgi script. The result generated is a dynamic web page. The cgi script is written in a language called PERL ("practical extraction and reporting language").

Uses of CGI scripts

CGI scripts are most commonly used for creating user interaction with a html form on your web site. Other uses include: autoresponders, shopping carts, counters, mailing list managers, ad management, surveys, polls, discussion boards, content management, calendars and click tracking.

There are 100s of free cgi scripts that can be found on the Net. Just do a search on Google for "free cgi scripts" or visit the resources at the end of this article.

We will create an html email form to collect the name, email address and comments of subscribers using a secure cgi formmail script. An automatic confirmation will be sent and the results of the email form will be passed on to your email address.

Steps to installing your own cgi script

1. Check that your web host supports CGI - your web host will have a cgi-bin folder installed on the server. The cgi-bin is a special directory in the server where all the files which require security are kept. This is where you will upload your cgi script once it has been modified.

2. Download the cgi script - this is a secure cgi formmail script. Spammers can't access and harvest your email address from this script.

http://nms-cgi.sourceforge.net/formmail.zip

3. Read the documentation that comes with the script - this will give you a thorough understanding what changes you need to make to have it work correctly with your web site and server. It will also provide you with some examples.

Editing your script

4. Open and edit your cgi script using notepad (don't use an html editor as this can create errors).

5. Remove the html tags from the script (at the top and bottom).

6. Change the path to perl to: #!/usr/bin/perl -wT (this is the first line of the script to be edited).

7. The section of the cgi script shown below, are the other minimum fields to fill out in the script (replace the fields in the script you downloaded with the changed fields in the script below).

# USER CONFIGURATION SECTION
# --------------------------
# Modify these to your own settings. You might have to
# contact your system administrator if you do not run
# your own web server. If the purpose of these
# parameters seems unclear, please see the README file.
#
BEGIN
{
$DEBUGGING = 1;
$emulate_matts_code= 0;
$secure = 1;
$allow_empty_ref = 1;
$max_recipients = 1;
$mailprog = '/usr/lib/sendmail -oi -t';
$postmaster = 'youraddress@yourdomain.com';
@referers = qw(yourdomain.com);
@allow_mail_to = qw();
@recipients = ();
%recipient_alias = ('siteowner' => 'youraddress@yourdomain.com',);
@valid_ENV = qw(REMOTE_HOST REMOTE_ADDR REMOTE_USER HTTP_USER_AGENT);
$locale = '';
$charset = 'iso-8859-1';
$date_fmt = '%A, %B %d, %Y at %H:%M:%S';
$style = '';
$no_content = 0;
$double_spacing = 1;
$wrap_text = 0;
$wrap_style = 1;
$send_confirmation_mail = 0;
$confirmation_text = <<'END_OF_CONFIRMATION';
From: youraddress@yourdomain.com
Subject: Subject of Your Contact Form

(short note here->> )Thank you for your interest. We will respond shortly.

END_OF_CONFIRMATION
#
# USER CONFIGURATION << END >>
# ----------------------------
# (no user serviceable parts beyond here)
--------------------------------------------------------------------------------

$postmaster = Who's sending the email
@referrers = Domains that are allowed to host the _script_
%recipient_alias = Whom the script will send email to

In my form:

You can see how the siteowner variables match up in the .pl _script_ and in my form. This way, nobody can tell what address the form is being emailed to!

8. Rename your cgi script - name your script something else besides formmail (ie contactus.pl), as this is the most common name people use. This will prevent spammers from harvesting your email address.

9. Create your html form (contactus.htm).

<html>
<head>
<title>Contact Us</title>
</head>
<body bgcolor="#FFFFFF" text="#000000">
<form method="post" action="http://www.yourdomain.com/
cgi-bin/contactus.pl">
<input type=hidden name="recipient" value="siteowner">
<input type=hidden name="subject" value="Subscribe Me Please">
<input type=hidden name="required" value="fullname,email">
<input type=hidden name="redirect" value="http://www.yourdomainname.com/thankyou.htm">
Full Name<br>
<input type=text name="fullname">
<br>
Email Address<br>
<input type=text name="email"><br>
<br>
Comments<br>
<textarea name="comments"></textarea>
<br>
<br>
<input type="submit" name="Submit" value="Submit">
</form>
</body>
</html>

10. Create a confirmation page (ie thankyou.htm) - this will automatically thank people for filling in your form. It can be a simple html page with the comments "Thank you for your interest. We will respond shortly".

Uploading the cgi script and html email form.

Use your favorite FTP program for uploading to your server (I use SmartFTP.com which you can download for free).

11. Set permissions to 755 - in SmartFTP right click on the script file you wish to upload, click on Properties/CHMOD and set the permissions to 755.

12. Upload the cgi script - there are two modes of uploading, ASCII and Binary. Upload the cgi script (contactus.pl) and any txt files in ASCII mode. Upload the script to the cgi-bin folder. If you don't follow this you will not be able to execute the script.

13. Upload the html form and any image files like .jpg or .gif in Binary mode.

14. Test your cgi script by filling out the html email form and submitting it. You should receive an immediate confirmation.

By adding interactivity to your web site using a cgi script, you can expand the functions of your web site and create a more interesting experience for your visitors. This will keep them coming back and help you stay ahead of your competitors.

Resources
Formmail script

Free CGI scripts
Scriptarchive.com
Hotscripts.com
cgi-resources.com

---------------------------------

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of iSiteBuild.com Affordable Web Hosting
Plans from $30/year http://www.isitebuild.com/sitehosting
Subscribe to his insightful “Marketing Tips” newsletter for
more original articles. mailto:subscribe@isitebuild.com

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ProBizTips Business Tidbit

Fast Opt-In List Building Ideas!
by Larry Dotson

1) Product Discounts

You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and get 50% off all our products!" Another example, "Subscribe to our free e-zine and get $8 off our brand new e-book!"

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You could offer your visitors a free advertisement in your free e-zine if they subscribe. For example, you could say, "Subscribe to our free e-zine and get a no-cost e-zine ad! Another example, "Subscribe to our free e-zine and get a free classified ad!"

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Leaving With a Laugh

There once was a rich man who was near death. He was very grieved because he had worked so hard for his money and he wanted to be able to take it with him to heaven. So he began to pray that he might be able to take some of his wealth with him.

An angel hears his plea and appears to him. 'Sorry, but you can't take your wealth with you.' The man implores the angel to speak to God to see if He might bend the rules.

The man continues to pray that his wealth could follow him. The angel reappears and informs the man that God has decided to allow him to take one suitcase with him. Overjoyed, the man gathers his largest suitcase and fills it with pure gold bars and places it beside his bed.

Soon afterward the man dies and shows up at the Gates of Heaven to greet St. Peter. St. Peter seeing the suitcase says, 'Hold on, you can't bring that in here!'

But, the man explains to St. Peter that he has permission and asks him to verify his story with the Lord. Sure enough, St. Peter checks and comes back saying, 'You're right. You are allowed one carry-on bag, but I'm supposed to check its contents before letting it through.'

St. Peter opens the suitcase to inspect the worldly items that the man found too precious to leave behind and exclaims, 'You brought pavement?!'