ProBizTips Newsletter
** ISSUE #283 **

Monday, May 17th, 2004

Web Success Secrets: Free Step By Step Web Marketing Plan

A Word From Diane

ProBizTips Feature Article
How To Write A Riveting Sales Letter That Closes Sales

Ask Me Anything
Answers For Darren Jones

ProBizTips Guest Article
Streaming Audio Made Easy

ProBizTips Pick of the Week
Forum Fortunes

ProBizTips Business Tidbit
Ways To Super-Glue People To Your Web Site

Discount Mania

Weekly F*R*E*E*B*I*E
Free Reseller Book

Leaving With a Laugh

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Hey!

Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have... we couldn't do this without you!

Whew! I had a *fun* little email server glitch that tied up literally hundreds of emails and had to play catch-up all week when the "bottle neck" finally loosened up. I'm pretty much caught up, so if you emailed me and I haven't gotten back to you -- chances are your email was lost in cyberspace. Please feel free to shoot me another... :P

The thousands (no exaggeration here) of spam emails and just plain junk I was getting everyday started really taking time away from getting to my legitimate emails. I searched high and low for something to help me out. I didn't want to lose or alienate *any* emails, however so SpamArrest and similiar services didn't work for me.

I think I finally found something that I like. If you have the same problem or just want to get rid of the junk, try it out. I think you'll like it. :)

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On a more personal note, I had to register my son for kindergarten last week. I can't believe it! It seemed like only yesterday that he was my little baby! Heck -- I remember waddling around with a massive 8 lb. 6 oz. belly and definitely remember the C-section like it was just a few weeks ago. He's gone from "my little baby" to "my little man" in the blink of an eye. Just reminds me how much older I'm getting along with him... :P

Sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

P.S. Just a reminder -- you can check out all the special deals, business
ventures, and the Weekly Tidbits Issues HERE and HERE.

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How To Write A Riveting Sales Letter That Closes Sales
by Mike Jezek

How do you get people's attention and build their interest to take the time to read your sales letter? Let's face it. If you can't get the attention of prospects and keep their interest your sales letter will just fall flat on it's face and thus not make you much money.

Today, I'm going to show you how to take that limp sales letter and inject more money making power into it. How? You make your sales letter more riveting. And you do that by creating a thread of curiosity and or surprising information that keeps your prospects on the edge of their seats. There are various ways to do this, but today I'm going to show you three simple things you can do right away to make your sales letter more riveting.

1) The 25% Rule: Simply stated, if the first quarter of your sales letter isn't absolutely compelling and interesting enough your sales letter will bomb. So here's what you do. You craft an irresistible benefit laden headline and subhead that pull people into the first sentence of your body copy. You write the copy in such a way that to complete the thought forces your audience into the next sentence. Next, your first paragraph will naturally flow into the second paragraph and then into the third and so on. The trick again, is to write the copy in such a way that you're using stories, case histories, testimonials news or even descriptions that take several paragraphs to write. Then you break this huge block of copy up into multiple paragraphs. As a result, the first 25% of your sales letter should become riveting.

2) Sentence Enders: At the end of key paragraphs you can add a special sentence that beckons your prospects to read into the next paragraph. Here are several examples: "Stay with me." "Let me explain." There's more." "What happened next will surprise you." "I was blown away by what happened next." "Now here comes the good part."

3) Preview: Have you ever noticed on talk radio or on various news programs that the announcer or radio host will give you a preview of what's to come in their show in order to whet your appetite to know more? You can do the same thing throughout your sales letter. Note this technique is closely related to Sentence Enders. Here are a few examples. "As you read on, you're about to discover how XXX can boost your sales by 30% to 400% in just 7 short days." "I'm going to reveal my magic metabolism secrets that can peel off 20 lbs within 30 days time. But before I do ... " "In the next 5 minutes as you read every word of this letter, you will know the 7 secrets to exploding your online profits without paying a single dime in advertising costs." "By the time you finish reading this eye-opening letter you will know how to take these three fighting techniques and stop any attacker foolish enough to get in your face."  

Here's the bottom line. You must keep your prospects focused on your sales message. If your sales letter is like most people's sale letters - boring - no prospect will take the time to read it and as a result you won't get sales. Use these three techniques and try inventing some of your own to keep your reader focused and riveted on what you've written. Build suspense in your sales letter. As if you're constantly dangling a carrot before them. Do this and you should see your sales boost.

---------------------------------

Mike Jezek is the creator of Mega-Persuasion Psychology™ the
science behind "Irresistible Copywriting" which employs a
powerful combination of results-producing influence techniques
and psychologically persuasive sales devices -- proven to
increase Web SALES by 30% to 400% or more. Sign up for Mike
Jezek's acclaimed "Confidential Psychological Selling Tactics"
mini-course today at irresistiblecopy@worldresponders.com

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I am very enthusiastic about running my own online Internet business. I am a recent IT Graduate with good internet skills, at the moment I am expanding my knowledge by training towards the CIW (Certified Internet Webmaster) Internet professional Certification. Which involves website design, e-commerce application development etc. I have been searching for ideas over the past few weeks. including info from probiz

I am thinking about an online Computer consultancy business. or a resellers opportunity i.e. the E-uro resellers programme http://www.e-urohost.com/ which I think is very good and I can be motivated in doing. I will like any advice or recommendations you can give me in my quest to start my own internet business.

Kind Regards,

probiz Member
Darren

-------------

The reseller opportunity looks pretty good -- but I'll be honest with you... I am no IT trained expert... :P

With your qualifications, I would start out with getting some good experience under your belt. The best way to do this is to sign up with a site like http://elance.com and start bidding on projects. You may have to work cheap for awhile, but it's a good way to build up experience, clientele, demonstrations of your work, and testimonials.

Hope this helps!

------------------------------

Just as the name implies, ask me anything.
If I don't know the answer, I'll find it.

Streaming Audio Made Easy
by Quentin Brown

Internet streaming audio is the most prevalent form of multimedia on the Internet today according to Creative, one of the leading companies in the sound hardware field. Over the last few years, streaming audio has moved from being a curiosity to a business strategy that is adopted by many media organizations.

Streaming Audio has always been available to the big corporate sites and techies. Now every one can use simple software to produce their own streaming audio from a web site.

Marketers and business people have always known that a well-placed audio stream can increase sales and signups to their products and services. The problem has always been that the average person could not afford the high cost of special servers or programmers to be able to use this technology.

There have been a number of products around that provide streaming audio however as they have grown and developed so have the plugins required for listening to the streaming files.

With the new software available today anyone can add audio to their web sites without the need for any large plugins and complicated software. Simply add your audio file and choose a component to activate the stream and click go. These programs output all the necessary files, which you can then use to embed in your web pages with a quick copy and paste.

The web visitor can simply click and listen, even over a standard 56K modem.

So now that you're considering adding the sweet sound of audio  to your site, where might you want to use it?

Depending on your website's content and theme, there are a variety of ways to incorporate your audio into it. For example:

You might place a welcome message on your front page, summarizing your site's highlights, informing visitors of what they'll find, and thanking them for stopping by.

If you have an "about us" page on your site, you might want to record a brief message to accompany your background info. This will help people feel as if they're actually meeting you.

Since testimonials are a great enhancement to any site imagine if you actually added them in your customer's own voice. If you use one of the phone recording services you could give them the number and they could easily record how they feel about your products/services.

If your site has been featured in an online interview or radio show, imagine including this audio in your site. Just think of it as your very own live press room.

Perhaps just adding some pleasant music for your visitors to listen to as they view your web pages.

There are many features that these new programs provide the user.

Produce as many files as you like.
No need for expensive programmers
Many allow you to host them on your own server - you're in control.
Greatly reduce the size of your audio file.
Streams over most modem connections
Easy to use interface
Added components for more variety

So now that you're actually thinking of recording something and adding it to your site, how do you do it? There are many different ways, some more expensive then others. Let's examine some of your choices a little more closely.
 
1) MP3 Sound Stream: http://mp3soundstream.com/
Creates streaming audio from MP3 or Wav files. Produces high quality output for only $39.95.

2) Audio Player Pro: http://www.audioplayerpro.com/
Starting at only $47.00. This produces a code that you can paste onto your website that will enable the viewers' default player.

3) Audio Generator: http://www.audiogenerator.com/
Streaming audio using just your browser. Easy to use, you can phone in your message or use MP3 files. Excellent sound quality. After recording your message paste some code onto your site and a button appears with your audio. $29.95 monthly.

4) Sonic Memo: http://www.sonicmemo.com/
Includes a step-by-step tutorial. You'll have to create your own MP3 files and upload them to your server. If you record WAV files, you'll have to first convert them to MP3 format. This software sells for $97.00.

5) Instant Audio: http://instantaudio.com/
Just record a message by phone and your website or e-mail is instantly audio-enabled. To check their sound quality call the phone number listed on the site, leave a message, then hit the play button on the site to listen. This service will cost you 29.95 a month.

Your site has been sending non-verbal messages for years; now it's time to break free and let it send a message everyone can hear. Adding audio to your website is not only easy to do, it can help you gain the trust of your site's visitors, thus increasing your conversion rate. So stop wasting your time and money, and start getting the sales you may be missing.

---------------------------------

Quentin Brown
CEO MP3 Sound Stream
Streaming Audio Made Easy
http://www.mp3soundstream.com

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It's an incredible time-saver and I wish I had thought of it myself! :)

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Ways To Super-Glue People To Your Web Site
by Larry Dotson

1) Provide your web site visitors with content they can't read anywhere else. People will stay longer at your web site to read the original content. You could also allow them to read through your e-zine and archive the back issues on your web site. Or you could charge access to the back issues because it would be original content.

2) Remind your web site visitors they can print out your content. They may browse around your online store while it's printing. They may read it at home, work, outside, etc. Other people might see what they're reading and want to visit your web site or subscribe to your e-zine.

3) Offer your web site visitors a freebie if they take the time to fill out your online survey. They'll be at the site longer and might buy something afterwards. Your survey could ask them what kind of products they want, what they think of your customer service, how they like your web site, etc.

---------------------------------

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A burglar broke into a house one night. He shone his flashlight around, looking for valuables, and when he picked up a CD player to place into his sack, a strange, disembodied voice echoed from the dark saying, "Jesus is watching you."

He nearly jumped out of his skin, clicked his flashlight off and froze.

When he heard nothing more after a bit, he shook his head, promised himself a long vacation after his next big score, then clicked the flashlight back on and began searching for more valuables. Just as he pulled the stereo out so that he could disconnect the wires, clear as a bell he heard, "Jesus is watching you."

Totally rattled, he shone his flashlight around frantically, looking for the source of the voice.

Finally, in the corner of the room, his flashlight beam came to rest on a parrot.

"Did you say that," he hissed at the parrot. "Yes," the parrot confessed, then squawked, "I'm just trying to warn you."

The burglar relaxed. "Warn me, huh? Who do you think you are anyway?"

"Moses," replied the parrot.

"Moses," the burglar laughed. "What kind of people would name a parrot 'Moses?'"

The parrot quickly answered, "The same kind of people who would name a Rottweiler 'Jesus.'"