ProBizTips Newsletter

ProBizTips Newsletter
** ISSUE #286 **

Tuesday, June 29th, 2004

How much more could you make if you were taught hand-in-hand...?

A Word From Diane

ProBizTips Mid-Sponsors

ProBizTips Feature Article
7 Secrets To Top Search Engine Rankings
(Even #1 Positions!) For SEO Dummies

Ask Me Anything
Answers For Raymond

ProBizTips Guest Article
Why You Should FORGET About Website Traffic

ProBizTips Pick of the Week
Marketing Deal Time

ProBizTips Business Tidbit
10 Killer Ways To Multiply Your Sales

Discount Mania

Weekly F*R*E*E*B*I*E
The Buy Impulse

Leaving With a Laugh

** ProBizTips Top Sponsor **

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A Word From Diane

Hey!

Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have... we couldn't do this without you!

First of all, my apologies that this is a little late. I woke up late this morning and am just getting caught up... :P

I actually have a very good reason for sleeping in -- I just found out yesterday that I'M PREGNANT! :)

Although it WAS sort of planned, I didn't expect it to happen so quickly. I have my first doctor's appointment in a few weeks -- they estimated I'm about 5 weeks along and due somewhere around the first week of March. We're all excited -- especially my 5 year old son.

Anyway -- back to business... :)

I know you've heard tons about this and it may have even turned you off hearing about it so much -- but please don't let it deter you from actually checking the package out. It's NOT the same old rehashed stuff and there's even some physically shipped CDs! I'm amazed at the true value of this package and I really feel it's something everyone should invest in if you can afford it.

http://www.marketersdream.com

Remember, the offer is gone forever on July 1st -- no joke and it's not a marketing ploy...

Sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

P.S. Just a reminder -- you can check out all the special deals,
business ventures, and the Tidbits Issues on our Online Archive.

P.S.S. Also don't forget to check out the *FORUM*... :)

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ProBizTips Feature Article

7 Secrets To Top Search Engine Rankings
(Even #1 Positions!) For SEO Dummies
by Ewen Chia

There's hope for the 'little guys' in the search engine ranking game, even if they can't tell the difference between the title and keyword meta tag!

You can achieve high rankings for important keywords simply by applying certain rules that stand the test of time and even technology...and the number one rule is really to...

...Help the search engines provide relevant search results!

How do you do this? I'll reveal the 'secrets' soon.

While I'm far from being an SEO (Search Engine Optimization) expert and am just sharing experiences here, I've achieved some phenomenal results by following these basic rules and without resorting to 'tricks'. Importantly, these are rankings that last.

- side note -

I'm not suggesting you shouldn't learn about SEO or use genuine software that helps, in fact you should.

To learn about SEO, some sites you can check out:

http://www.selfpromotion.com : shows you how to construct your webpages and submit them to hundreds of search engines and directories absolutely F.REE.

http://www.searchenginewatch.com : everything you need to know related to search engines.

For software to facilitate your website positioning, this one's the best: http://www.turnkeymoney.com/te.htm

- end side note -

For example (at this time of writing), here are my rankings for http://www.Marketing-Make-Money.com in Yahoo alone (remember these are extremely competitive keywords):

'Make money online' | rank: #1 of 33.9 million sites
Proof: http://tinyurl.com/2wtr9

'Make money' | rank: #27 of 85.4 million sites
Proof: http://tinyurl.com/35cc3

'Web marketing' | rank: #4 of 113 million sites
Proof: http://tinyurl.com/yv8de

'Web marketing tips' | rank: #6 of 10.2 million sites
Proof: http://tinyurl.com/388a6

How did I achieve such incredible rankings without being some SEO guru or even obsessively optimizing my site?

Recall the number one rule? It's to help the search engines provide relevant search results.

Now I honestly believe there are only two MAIN things which support this rule and in the process, reward your website with the high rankings you desire.

These two things are Keyword Rich Content and Targeted Back Links which we'll talk about later...

Here then are 7 powerful secrets you can use to model your website after to explode your high search engine rankings!

Step 1: Determine Highly Searched Keywords

Determine highly searched and targeted keywords /keyword phrases related to your site and put them into a list. Here're the tools to use:

- http://instantmarketingsecrets.com/keyword.htm : compares results of keyword searches from Overture and Wordtracker and displays them side by side.

- http://smtek.info/cgi-bin/keywordtool.cgi : allows you to find relevant hot keywords with a single click .very cool very useful.

- http://www.goodkeywords.com : excellent software to find targeted keywords in Overture and various other engines.

Step 2: Register Keyword Rich Domain Names

While there've been contrasting arguments about whether having keywords in your domain helps, I strongly feel it does. The same goes for dashes between words in the domain.

Use these to source for domain name ideas:

http://www.nameboy.com
http://www.deleteddomains.com

You can also register your domains for peanuts per year here:

http://www.namecheap.com
http://www.registerfly.com

Step 3: Use Your Targeted Keywords In Your Copy

Use the list of keywords in step 1 within your website copy, especially in the title, headline and first paragraph. The important thing is to make them flow smoothly within the context of the copy so prospects will not find it weird.

Step 4: Insert Keyword Rich Relevant Content

Next, build up your site's content with relevant topics containing your keywords. Don't worry, here are some ways to get instant content:

- Posting suitable articles that contain your keywords. These can either be your own or from article directories like http://www.ezinearticle.com, http://www.goarticles.com or http://webpronews.com

- Posting newsletter issues in an archive online if you write any

- Do reviews and commentaries on related products and services in your market as content

Step 5: Aggressively Acquire Targeted Back Links

This is the second most important (some say it's the first) factor to note after targeted and relevant content.

Get as many good quality incoming links from other sites as you can, believe me, this will really make a huge difference to your rankings. These links should come from sites in your market and preferably those with high PageRanks of 5 and above.

Use http://www.webmasterbrain.com/prog/ to search for sites with top rankings in Google for your specified keyword/keyword phrases. It also reveals their individual PageRanks next to their listings.

An excellent resource to check PageRank can also be found at http://rankwhere.com.

Alternatively, you can download Alexa toolbar from http://ww.alexa.com as it also shows Alexa traffic ranking for any site. This is very useful for seeking high traffic link partners.

If you are looking for mind-blowing linking strategies and tricks, the best guide I've ever seen must be "Power Linking 2: Evolution" at: http://www.turnkeymoney.com/powerlink.htm

Step 6: Hand Submit Your Site To The Top Directories and Search Engines

There's no point in using those 'submit to millions' services as only a few search engines really matter. Using those services may actually cause your site to be penalized by these major engines.

In fact if you've done enough important reciprocal linkings, you don't even need to submit your sites as spiders which crawl your link partner sites (already indexed) will pick up your link easily.

However, if you must submit, do it by hand at these directories and search engines here:

Ask Jeeves: http://tinyurl.com/467y
LookSmart/Zeal: http://tinyurl.com/2uzan
Mama: http://tinyurl.com/38gdb
Open Directory: http://tinyurl.com/2jk82
Google: http://tinyurl.com/hlzz
Yahoo: http://tinyurl.com/fq32
All The Web: http://tinyurl.com/2hq24
Inktomi: http://tinyurl.com/26cgu

Step 7: Tune Your Site For Maximum Optimization

The final step would be to constantly monitor and analyze your website traffic against rankings. This is so you can review and tweak for further improvement in your rankings.

I hope this article will prove highly useful to you. Do not be scare away by SEO, it's simple once you follow the above system. While these steps are not everything you can do, it'll be enough to get your site ranked very well for the targeted keywords you chose.

Again, remember the number one rule of giving relevant content and establishing good back links. Help the search engines provide relevant results for their customers and your rankings will automatically skyrocket to the top!

---------------------------------

"Download $6,997 and 117+ hours worth of rare marketing
audio recordings, exclusive interviews and 5,673+ pages
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Syndicate Our Articles

Add popular internet marketing and online business
content to your website with just a snippet of code!

If you like my articles and the other great articles
I use, add them to your site for F.REE! This is GREAT
for repeat traffic and search engine listings for content!

http://www.probiztips.com/syndicate.html

Ask Me Anything

I have done alot of downloading with great success. Please tell me what is uploading and how is it done?

Also would like to know the A,B,C,s of creating a newsletter or ezine do I just use my Email or------?

Raymond Benbenek
http://www.unitoday.net/benbeneks

-------------

Hi, Raymond!

This is the opposite of downloading. With uploading, you take a file from your computer and send it to a computer on the internet (or a computer/server on a network). Usually this is done with an FTP client, but some web sites you'll come across will allow you to send files to them with your web browser.

A great FTP client I use is called CuteFTP and you can get it at http://www.globalscape.com/.

As for your second question, I highly recommend using a service such as Aweber. They also walk you through the setting up and everything that is needed to get your newsletter and subscriptions started... http://probiztips.aweber.com

Hope this helps!

------------------------------

Just as the name implies, ask me anything.
If I don't know the answer, I'll find it.

ProBizTips Guest Article

Why You Should FORGET About Website Traffic
by Willie Crawford

The headline read, "A funny thing happens when you don't promote your website... NOTHING." Experience has taught me that that's a fairly accurate statement. If you are not promoting your website, you're not building your web business.

However, there is one thing you need to focus on MORE than generating traffic. That is converting that traffic into buying customers. If the visitors aren't converting, and you're spending money to generate traffic, then you're probably worse off than you would be if you did nothing.

If you can improve your conversion ratio, then your existing traffic and new traffic is worth so much more to you. First, improve your conversion ratio, then aggressively seek new traffic.

Consider an example of a site getting just 500 unique visitors a day, with a conversion rate of 3%. Let's assume this site markets a report that costs $49 and offers the site owner $30 profit after all expenses. This site is making 15 sales a day or $450 in profits. If this site can increase it's conversion rate to 5%, it would be making 25 sales a day and $750 in profits... a big increase with no additional expenses!

Increases in conversion rates of 2-3% are very common. Conversion rates of 20% or more are also not unheard of. After a site has increased its conversion rate, earnings from backend sales also skyrocket. That's because a VERY high percentage of first time customers become repeat customers if you offer them backend products. Increasing your conversion rate for first time visitors has an exponential effect on your bottom line... not a linear effect!

What are some way that you can increase conversion rates?
In a word... TESTING!

- Test new headlines
- Test new opening paragraphs
- Test new guarantees (different wording, longer or shorter time periods, etc.)
- Test offering different bonuses
- Test offering no bonuses
- Test new header graphics
- Test removing header graphics
- Test offering payment plans
- Test different up-sells on the order form
- Test rearranging the elements on the order form
- Test different wording in the call to action
- Test different colors used for emphasis
- Test different background colors
- Test different prices
- Test using different numbers of testimonials
- Test putting testimonials in different places on the page
- Test using audio or video on your page
- Test long copy vs short copy
- Test using different number of "order" links
- Test using different images within the page copy

In other words, test everything. Test one element at a time on your page, and track the difference that this made in your conversions. Do split testing where you compare the results on 2 or 3 different pages. Then use the page that did the best as the control and move on to testing the next page element. That's how you increase your conversions over time from 2-3% into the double digits.

Seasoned marketers will tell you that marketing is nothing more than tracking and analyzing your numbers. This is true. You need to know exactly what result each change on your page had. Fortunately, there is software out there that makes this job very easy. Some of it is even fr-e-e. There are also manuals that explain how to test most effectively. These manuals are how I was able to not be intimidated by the math and calculations that you DO need to do.

If you'd like to know what split testing software I use, and what I consider to be the best book I've ever read on the topic is, just send a blank email to my autoresponder at: willie3-60621@autocontactor.com. This information will totally blow your mind and put you ahead of 99.999% of your competitors. That's not hype, that's a fact.

You test because you cannot guess what the market wants. Top marketers and copywriters such as Jay Abraham, Dan Kennedy, and Gary Halbert all relate that when they tried to guess what the market wanted, they guessed WRONG! That's why they are consummate testers.

Testing often reveals surprising results. I've heard of marketers improving result for example by REMOVING the guarantee. I've heard of marketers improving results by doubling their price, or getting rid of a header graphic on a webpage. Those little things often prove to make a big difference and over time these differences can equal an over 1000% improvement.

After you've gotten a decent conversion rate, THEN you need to focus on getting more traffic. The secret to doing this is to learn what those getting tons of highly targeted traffic are doing, and do something similar. Study why the techniques that they use are successful at attracting not just any traffic...but highly targeted traffic, then apply those lessons.

You've invited to join me and 2 very successful marketers as we reveal ways of generating highly targeted traffic. This traffic is people who come to your site, looking for what you are selling. This is the only type of traffic you should put your time and other resources into generating... and it's a lot easier than you think. For details on a teleseminar we're hosting, visit: http://www.profitautomation.com/app/adtrack.asp?AdID=66804

I've just revealed to you the very essence of a successful website. Continuously test and refine the website until you have an OUTSTANDING conversion rate. Then drive massive traffic to that site using techniques others have already discovered and proven to work. The third element that separates the ultra-successes from the failures is simply acting upon what you learn. What are you waiting for?

---------------------------------

Willie Crawford has been teaching others how to build an
on-line business since late 1996. Frequently featured in radio,
magazine and newspaper articles and interviews, Willie teaches
the average guy what the top marketers are doing but seldom
talking about. For example, Willie demonstrates the power
of automated residual income through his system at:
http://ProfitAutomation.Com

ProBizTips Pick of the Week

Marketing Deal Time

Have you ever had someone wake you up early in the morning to tell you some amazing news or wake you up in the middle of the night so you could see the moon eclipse?

Did you ever try to remember to catch an extraordinary once in a lifetime event only to wakeup the morning after with a sinking feeling realizing you forgot?

Well, just as Haley's comet passes by the earth once in a lifetime and is only visible to the naked eye for a few days what I am about to tell you is one of those events.

I hope you are prepared because if not you will be kicking your self every time you hear the words "Marketing Deal Time" as no doubt you will on into the future as people speak of how lucky they were to even hear about it.

This ends July 1st and no amount of beggin will bring it back. The fact is I am not sure how Josh and Russell caused such insanity to take place in the community... but they did!

Check it out before all you hear is an echo in an empty vault:
http://www.marketersdream.com

ProBizTips Business Tidbit

10 Killer Ways To Multiply Your Sales
by Larry Dotson

1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.

2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.

5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.

6. You could cross promote your product with other businesses' products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you.

7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.

8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.

10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.

---------------------------------

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Viral Business Articles! Just Add Your Own Resource
Box/Byline And BAM...Your Article Is Ready To Go!
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ProBizTips Discount Mania

As a favour to Diane, I am offering all ProBizTips subscribers 30% OFF both the Standard and PRO versions of 123Ezine.

Check out the main url here: http://www.123ezine.com but get the discount special here: http://www.123ezine.com/standard3.php

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http://www.123ezine.com
http://www.easyebookcreator.com

---------------------------------

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>> The Buy Impulse

** AUTHORIZATION INFO IN EMAIL **

Leaving With a Laugh

As I was packing for my business trip, my 3-year old daughter was having a wonderful time playing on the bed. At one point, she said, 'Daddy, look at this,' and stuck out two of her fingers.

Trying to keep her entertained, I reached out and stuck her tiny fingers in my mouth and said, 'Daddy's gonna eat your fingers!' pretending to eat them before I rushed out of the room again.

When I returned, my daughter was standing on the bed staring at her fingers with a devastated look on her face.

I said, 'What's wrong, honey?'

She replied, 'What happened to my booger?'