ProBizTips Newsletter
** ISSUE #287 **

Wednesday, July 14th, 2004

A Word From Diane

ProBizTips Mid-Sponsors

ProBizTips Feature Article
Ten Killer Copywriting Mistakes
That Suck Money Out Of Your Sites

Ask Me Anything
Answers For Samuel

ProBizTips Guest Article
It's the little things that count.....

ProBizTips Pick of the Week
Marketing Power Pack

ProBizTips Business Tidbit
10 Amazing Ways To Jump Start Your Sales

Discount Mania

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Hey!

Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have... we couldn't do this without you!

No, I didn't move the weekly issues to Wednesday -- if you can believe it, I completely forgot to get the issue ready for yesterday.... :P

They say pregnancy can "eat" at your brain cells -- I think they're right! :D

BUT, I have changed something -- as you can see -- we're back to text. HTML has become too much of a hassle with bounces, etc. so I'm back to text with a 2nd email with a link to the HTML version... for those of you who settle for nothing less than HTML. :)

Onto business... how would you like to tap into the 'Minds' of more than 50 Top Internet Achievers? Richard managed to convince these Elite Internet marketers to share their secrets to Success on the Internet. If you would like to short-cut your pathway to success then you owe it to yourself to check out the web site:

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I have reviewed the ebook and I must say that it is a 'goldmine' of information on how to succeed on the Internet. I could not keep from going from page to page gleaning all the treasure tips that is inside this one resource.

Some of the experts featured in the ebook are:

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The book is still at pre-launch and will be selling at $147.00. Here is the GOOD NEWS. I managed to talk Richard into offering ZOOM to Super Success! to you, my fellow members at a special pre-launch price of O.NLY $47.00. Yes that's a $100.00 rebate. There is only one small catch. He is only offering this special price to the first 500 orders. After that the price will revert to $147.00.

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Sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

P.S. Just a reminder -- you can check out all the special deals,
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Ten Killer Copywriting Mistakes
That Suck Money Out Of Your Sites
by Ewen Chia

Are you sick, tired and downright angry at the lousy profits you're making online from your websites?

Listen, if you're in need of quick and easy ways to blast your sales sky high, then this may be the most important article you'll ever read...

Fact is, the absence of powerful cash-churning copy is the single most critical attribute to poor sales. It is the master culprit that is leaking profits from your sites faster than an uncontrollable dam bursting at the seams...

...meaning, you need to fix these leaks immediately!

I've narrowed down 10 common copywriting mistakes to avoid like the plague, mistakes sucking money out of your websites right now. So my advise is to fix them before they fix you...

Mistake #1: Not Talking To Your Market

Customers want to know one thing - what they can get from buying and using your products. The "what's in it for me?" mentality rules.

In all seriousness, they don't give a hoot about you nor your products, only the benefits they will receive.

So use more 'you' to address your prospects directly in your copy while reducing 'I' words... you're selling to your market, not to yourself here.

Similarly, research your target market to understand it's buying psychology, what you want to find are the hot buttons that make them pull out their credit cards fast.

Mistake #2: Not Grabbing Immediate Attention

I still see direct response websites without an obvious opening headline that hits home fast. Big big mistake.

You've just a few crucial seconds to grab attention and interest in what you offer, so make use of this opportunity to qualify and capture your prospects immediately.

State your ultimate benefits in the headline upfront, and make it short, sweet and direct. Ted Nicholas once said that a headline should contain only 17 words or less before it becomes ineffective.

Mistake #3: Missing Sub-Headlines

Use sub-headlines liberally, it's a very powerful method for adding more fire into your sales copy. At the same time, it breaks down long sales letters for easier reading and strengthens benefits.

Sub-headlines can be applied after every 3-4 paragraphs as a tool to reinforce major points and to summarize your ideas.

Mistake #4: Draggy Sentence And Paragraph Formats

It's advisable to write in shorter sentences and to divide copy into many different paragraphs. As a guideline a paragraph should have only 4-5 sentences focusing on one central point.

This enhances absorption rate and similarly enables easier reading and understanding.

Mistake #5: Not Having Enough Testimonials

Testimonials are proven selling tools so have more of them in support of your products. Psychologically people will be influenced positively if others, especially recognized experts in your market, endorse your products openly. This is known commonly as the "Law Of Association".

The trick is to use testimonials as another vehicle to support your major benefits. To do that testimonials should be descriptive, detailed and facts-oriented.

Mistake #6: Not Firing Your Bullets

Do use lots of bullets in your copy, and then use some more.

Bullets are excellent sales converters which can often decide if you make or break the sale. People read bullets like crazy, so list down your most powerful and detailed benefit statements in them for maximum impact to your bottomline.

Mistake #7: Using Negative Words

Reduce usage of words with negative emotions as much as possible.

Turn negative adjectives into positive experiences. For example don't say 'complicated' and 'wrong', say 'easy' and 'sure-fire'.

While Gary Halbert mentioned how certain negative adjectives in your headline can produce great results, the focus should be only in using them to create outrageous or shocking statements to incite interest, curiosity, anger or fear. An example would be something like :"Do You Make These *Fatal Mistakes* In Your Marketing?"

Mistake #8: Lack Of Irresistible Offers

An irresistible offer can contribute at least 25% to the success of your sales copy, and it's the one thing you may be presently ignoring.

For example, create killer offers by piling up the bonuses. Increase the total perceive value of your package by adding audio recordings, video trainings or transcripts. Another technique to try is to position bonuses such that they appear more valuable than the actual product. This is because many times customers will end up buying for the bonuses alone!

Mistake #9: Not Asking For The Order!

This is so serious it's not even funny anymore. I've seen sites with confusing order instructions after getting everything else right... this is outright criminal and certain profits down the drain.

You don't want to anger or frustrate your customers into leaving your site just when the money's on the table.

State the price clearly and INSTRUCT customers to 'c.lick here to o.rder now'. Have plenty of order instructions throughout your copy, and make them obvious for goodness sake. You need to tell your customers what to do next, you need to state definite and clear calls to the action you want.

Mistake #10: Forgetting To P.S.

Have at least two P.S. (post scripts) as they're often the next most read part of your sales copy after the headline. You wouldn't want to lose any chance of capturing potential sales here.

As a guide, you can use P.S. (1) as a repetition and reinforcement of your headline, and P.S. (2) as a total summary of the package and time-sensitive extra bonuses if any. Just remember to use them.

That's it, what you do now is scan through your web copy and check if you're making any of these 10 profit-losing mistakes right now.

Make changes where you can and I guarantee your response rates will shoot through the roof.

P.S. If you would like to simply push a button and crank out cash-churning copy instantly without thinking, c.lick here now: https://payaah.com/cgi-bin/rmktp.cgi/105&ewen

---------------------------------

(c) 2004 Ewen Chia All Rights Reserved
http://www.Marketing-Make-Money.com

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I am an affiliate of some programs on the net. How best do you think I can promote my sites?

Do you suggest I put them on a page with general short summary or overview of each affiliate on the same webpage with each being a different subdomain and then linked to these sites so that prospects are then directed just like what one sees on http://123webmarketing.com?

I need your honest advice and mentoring since I am not yet making any serious income on the net.

I am really being blessed by your ezine. You are a real blessing to me. God bless you and your family...

Samuel

-------------

Samuel,

Thanks for your nice comments! :)

First of all, I DON'T suggest doing it like 123webmarketing.com since you are just starting out. Don't get me wrong, Jimmy probably makes quite a bit of money from that site but he is an established mentor and online business entrepreneur so people actually seek out his products. And most of them are his own...

When you are an affiliate, I suggest making a mini-site for each product. Of course, you might not want to make one for every one of them if you are an affiliate of many -- so start small and build your way up.

Mini-sites sell much better...

Hope this helps!

------------------------------

Just as the name implies, ask me anything.
If I don't know the answer, I'll find it.

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It's the little things that count.....
by Jennifer Gutierrez

Sometimes we get so busy with our business, developing a new product, or trying new things that we overlook the simple basics that are vital to our business. Sometimes, we just need to add a little extra to the traditional services.

Using an auto-responder is one of those basic yet vital keys to an online business. Even if your business is primarily offline, a follow up system can really help a lot.

Think about the many ways an autoresponder can add 50%, 200% even 300% to your bottom line!

Generating that "first sale".
Building a good rapport with your readers.
Selling ad space in your e-zine publication.
Offering related products to customers who have
already purchased from you.

Let's touch on just a couple of those ideas.

Ezines.

Ezines are the number one way to really get the most out of an emailing follow up system. You build your online reputation, develop trust, have an established list when you announce new products or services, AND you can always sell ad space to other marketers. Never underestimate starting up your own ezine publication!

Starting up an ezine may not be as difficult as you think. It definitely takes time, commitment, and great newsletter content. But if you do it right, you can work your way up to a list of several thousand "active" readers! Plus, with a good list, you can set yourself up for some incredible JV offers from other marketers!

Offering related products.

You can be an affiliate promoting several related products. If you have a customer who has already purchased from you, and you are building a relationship with trust, you can safely suggest additional products that would fall into the same category as he or she either purchased or requested info on. Targeted categories can be marketing, home b.usiness, child related products, house cleaning, and more.

While we are on the subject, make sure that you only introduce related products and services - or it can quickly and easily turn into S.P_AM if you market a set of housecleaning products to a list who wanted to know more about the latest computer software.

More email tips:

Think action words. If you put verbs in your email, it implies that your readers need to take action!

HTML is always a nice feature, but don't overdo it. Some ISPs may filter out html emails, so when using HTML, set up alternate text only emails to ensure better delivery.

Follow up every 3-7 days, then taper off to every 7-14 days. You don't want to annoy your readers, but you don't want them to forget about you or forget they asked to receive mail from you.

Most people don't mind ezines that are published 1-2 times a week. More frequent than that and you may quickly end up on the "I'll read later" or delete list.

Experiment with different subjects - and whenever possible, put the reader's name in the subject.

Use tracking links to see which emails are getting the reader to go to your website. You can find out if a subject line, text content, html, day of the week, or any other factors can pull in a better response for you.

These ideas may be very simple, but again - you should never forget the basics of marketing. Take the ABC's of marketing for granted, and you may find yourself missing out on some really key benefits!

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10 Amazing Ways To Jump Start Your Sales
by Larry Dotson

1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.

2. Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing.

3. Start an auction on your web site. The type of auction could be related to the theme of your site. You'll draw traffic from auctioneers and bidders.

4. Remember to take a little time out of your day or week to brainstorm. New ideas are usually the difference between success and failure.

5. Model other successful business or people. I'm not saying out right copy them, but practice some of the same habits that have made them succeed.

6. Take risks to improve your business. Sometimes businesses don't want to advertise unless it's free, sometimes you have to spend money to get results.

7. Include emotional words in your advertisements. Use ones like love, security, relief, freedom, happy, satisfaction, fun, etc.

8. Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.

9. Out source part of your workload. You'll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc.

10. Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it.

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The other night I was invited out for a night with 'the boys'. I told my wife that I would be home by midnight... promise!

Well, the hours passed and the beer was going down way too easy. At around 2:30 a.m., drunk as a skunk, I headed for home. Just as I got in the door, the cuckoo clock in the hall started up and cuckooed 3 times. Quickly, I realized she'd probably wake up, so I cuckooed another 9 times. I was really proud of myself, having a quick-witted solution, even when smashed, to escape a possible conflict.

The next morning my wife asked me what time I got in, and I told her twelve o'clock. She didn't seem disturbed at all. Whew! Got away with that one!

She then told me that we needed a new cuckoo clock.

When I asked her why, she said, 'Well, last night our clock cuckooed three times, then said 'oops,' cuckooed 4 more times, cleared its throat, cuckooed another 3 times, giggled, cuckooed twice more, and then farted.'

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