ProBizTips Newsletter
** ISSUE #289 **

Tuesday, August 10th, 2004

A Word From Diane

ProBizTips Mid-Sponsors

ProBizTips Feature Article
How To Use PopUps With Google Adwords

Ask Me Anything
Answers For Willie

ProBizTips Guest Article
9 Ways To 'Speed Up' Your Surfing & Computing

ProBizTips Pick of the Week
Money Making Secrets Exposed

ProBizTips Business Tidbit
10 Benefits Of Submitting Articles To E-zines

Discount Mania

Weekly F*R*E*E*B*I*E
Cynics Guide to Understanding Internet Marketing

Leaving With a Laugh

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Hey!

Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have... we couldn't do this without you!

Well, it's back to the ol' grind after a week of vacation... :P

It's always a bummer to get back to the same ol', same ol' after being off for a week and getting to sleep in everyday with no worries and no responsibilities. The only GOOD thing about coming home is getting to sleep in my own bed... :)

We had a great time in Branson, Missouri -- hitting all the hotspots and enjoying the pool and lake by the condo we stayed in.

My husband conquered his biggest fear (heights) along with me on the 100 foot Skycoaster! If you've never seen one, it's like one giant swing on a bungee cord 100 feet in the air. I had to pull the rip cord, of course.... :P

Anyhow, it was exciting and relaxing all at the same time...

Now back to work --- :)

Sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

P.S. Just a reminder -- you can check out all the special deals,
business ventures, and the Tidbits Issues on our Online Archive.

P.S.S. Also don't forget to check out the *FORUM*... :)

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How To Use PopUps With Google Adwords
by Steve Shaw

One of the common issues that marketers face when using Google Adwords, is that the use of popups on the target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage the profitability that results from other traffic sources, but, as we shall see, it is also not entirely necessary. This article looks at alternative solutions, which when implemented can virtually double the ROI (Return On Investment) for Adwords ads.

It is well recognized that by capturing the visitor's email address, and then following up with them via an effective auto-responder campaign, marketers can more than double their chances of clinching the sale. Popups can be a very effective way of doing this, often helping to convert 50% of more of visitors to subscribers.

With Google Adwords however, because popups are not permitted, you need to look for other ways in which you can maximize the visitor-to-subscriber conversion ratio, and thereby also maximize the value you get out of each click-through to your web site.

Here are three main ways in which you can do this:

1. Set your target page for your ad as a so-called 'name squeeze' page - this means the whole page you direct them to is focussed on one thing, to get their name and email address, following which you can always redirect them to your normal sales page to try and 'make the sale'. You still need to make sure of course that your ad accurately reflects your target page.

As an example of how to do this, let's say you sell cheap widgets, and your ad is displayed for the keywords 'cheap widgets'. Write a report or an ebook on 'How To Choose The Best Cheap Widget' and offer it for free on your name squeeze page, in return for their email address.

2. Use a special type of popup that doesn't actually display in a new browser window, but 'hovers' over your existing web page - this type of popup is not detected by Google (nor for that matter can they be prevented by popup blocker technology), and works in a similar way to dynamic menus, which of course are perfectly permissable. I have been using this type of popup very successfully for many months in conjunction with Adwords.

You can get a free copy of the software I use by sending a blank mailto:optinover@takanomi.par32.com.

3. Put popups on other pages - Google does not stipulate that you should no popups on your web site, only on the target page for your ad. This means that if your target page encourages visitors to click through to other areas of your web site, you can add put popups on these other pages to help capture your visitors email address.

For example, if you have a long sales letter, try splitting it up onto two or more pages. Your popup(s) can be placed on any of the other pages. I use PopUpMaster Pro to ensure that the popup does not appear if certain links are pressed - this means that you don't show the popup to visitors who click through to read other pages of the sales letter or to order, but otherwise (if they leave your web site) you show them an exit popup to try and grab their email address before they are 'lost forever'.

Use one of the above methods, and you should find that you capture the details of many more visitors who click through from your Google Adwords ad - and by doing this, together with an effective autoresponder campaign, your return on your ad could greatly increase too.

---------------------------------

Steve Shaw creates systems and software for effective
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I am marketing this company's products:
http://helpdiabetics.com/WJB

I get Social Security so I don't have any extra money to market or advertise with. I have tried to enlist in the free search engines and did get summitted into a few, but I know my ranking will be very low with paying something.

Is there any advice you can give to help me get quality traffic?

Thanks,

Willie

-------------

Willie,

The best thing I can tell you to do is save up and invest just $30 in Jimmy Brown's eBook "The Free Advertising System" at http://www.marketersdream.com/freeadsystem/.

It's the absolute best system to use to get free advertising.

Hope this helps!

Diane

------------------------------

Just as the name implies, ask me anything.
If I don't know the answer, I'll find it.

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9 Ways To 'Speed Up' Your Surfing & Computing
by Jim Edwards

It seems like "fast" never quite rates "fast enough!"

No matter how quickly your computer moves, especially on the Internet, it could always move faster. :-)

Email, web surfing, downloading files (legally of course), switching between applications... none of them ever go as quickly as we want or expect.

Well, let me do my part to perpetuate this "microwave oven" mentality (why must popcorn take 3 ½ minutes instead of 2?) by giving you some tips and hints for making your online experiences and overall computing as fast as possible (even on a dial up connection).

** Hit The Accelerator **

Sensing a need for faster Internet access in markets where broadband cable or DSL can't or won't go, Internet Service Providers (ISP's) like NetZero offer Internet "accelerators."

Using a system of caches, compression schemes, and other technology to double or even triple your dial-up connection speeds, Internet accelerators can save you hours spent waiting for simple web pages to appear in your browser.

Though they won't work for everyone in every single situation, check out www.netzero.com, www.propel.com and www.slipstreamdata.com for more information.

** Clean Up Your Hard Drive **

Often a messy hard drive can contribute to slow online experiences.

Perform a "Disk Cleanup" and a "Defrag" (available by clicking <Start>, <Accessories>, then <System Tools>) to clean out the garbage files on your hard drive that slow your system down considerably.

This will help when running offline applications too, especially those that read and write from the hard drive in the process of doing their tasks.

** Get More RAM **

RAM (Random Access Memory) allows your computer to process data more quickly without writing and reading from the hard drive.

Ask any nerd like me and they'll tell you straight out, "You can NEVER have too much RAM!" RAM costs so little now that virtually anyone can afford to add more memory without a big hit to their wallet.

** Avoid Time Wasters **

Speeding up your surfing doesn't just mean pulling the maximum amount of data through your phone line until it melts!

It also means avoiding things that suck your time up and leave you sitting twiddling your thumbs instead of getting things done.

Make the most of your time online with these time-saving tips:

~ Use Google - Search giant, Google.com, consistently returns relevant search results in minimum time.

Sure, big search engines like Dogpile.com and AskJeeves.com query multiple search engines, but the time spent waiting for and then wading through those results rarely makes it worth the occasional extra result.

~ Avoid Instant Messenger - "Heresy! I must have my instant messenger" you cry!

Keep a log of how much time gets spent mindlessly chatting on the IM instead of doing something important. If you must IM, do it in moderation.

~ Filter Sp^am - Use a program to filter your sp^am instead of wading through it by hand.

Even if you only get 25 spam messages a day (I'd love to be you) and only spend 10 seconds on each message, at the end of a year that comes out to over 30 hours wasted on spam!

Filter your email messages before you take the time to download them to your machine and you'll love the spare time that magically comes your way.

** Slow Mouse? **

When I flick my wrist I expect that mouse to hop from one side of the screen to the other like the house was on fire!

A slow mouse can steal seconds of precious time that add up to hours of frustration over weeks and months.

If you suffer from a "slow mouse," click <Start> then "Control Panel" then "Mouse".

Then you'll see a tab that says "Pointer Options" or "Motion" (or something similar) and you can adjust the slider left or right to increase or decrease the speed of your mouse's movement across the screen.

** Use Windows Keyboard Shortcuts **

Windows has a number of nifty keyboard combinations that most people don't know about, but can save you incredible amounts of time, energy, effort and frustration.

<Ctrl>+Z - I call this the "panic button."

Hold down the "Ctrl" key and hit the letter Z and you can often undo the last action you took in Windows.

This comes in especially handy when you've deleted something (like a term paper or 500 word article) and want it back.

If you accidentally do something wrong, STOP hitting keys immediately and do <Ctrl>+Z to undo what you just did.

<Windows Key>+D - Ever wonder what the little "flag" key is on the keyboard next to "Alt?" (I sure have wondered.)

Well, it turns out that little key has some cool uses.

Hold down <Windows Key>+D and you can minimize all the open windows on your desktop. (Very handy when you keep many programs running and need to hit your desktop in a hurry.)

<Windows Key>+F - allows you to search for any file on your computer immediately.

** Microsoft Office Shortcuts **

If you use Word or Excel (or any of the Microsoft Office Products, the following shortcuts will help you speed up many common activities.

Spell Checker - Hit the <F7> key in any Office application to launch the spell checker.

Quick Save - Hit <Ctrl>+S to save any open file (very handy to quickly save a file repeatedly during a heavy typing session without having to grab the mouse).

Quick Copy - Hit <Ctrl>+C to copy any highlighted text or cells.

Quick Paste - Hit <Ctrl>+V to paste anything on the clipboard into a current document or spreadsheet.

Insert Date - In Word you can insert the date with <Alt>+<Shift>+D. You can insert the date in Excel with <Ctrl>+; (semi-colon).

It will amaze you how much faster you can get things done just by understanding how to save little bits of time here and there using shortcuts, tools, and better ways of doing things.

------------------------------

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10 Benefits Of Submitting Articles To E-zines

1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.

3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.

5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.

6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.

7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.

8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.

9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.

10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.

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>> Cynics Guide to Understanding Internet Marketing

** AUTHORIZATION INFO IN EMAIL **

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A clergyman was walking down the street when he came upon a group of a few boys about 10 years of age, surrounding a dog. Concerned that the boys were hurting the animal, he went over and asked them what they were doing.

One of the boys replied, 'This dog is an old neighborhood stray.  We take him home with us sometimes, but only one of us can take him home. So we're having a contest: whichever one of us tells the biggest lie can take him home today.'

Of course, the Reverend was shocked. 'You boys shouldn't be having a contest telling lies!' he exclaimed. He then launched into a 10-minute sermon against lying, beginning, 'Don't you boys know it's a sin to lie?' and ending with, 'Why, when I was your age, I never told a lie.'

There was complete silence for about a minute. As the Reverend smiled with satisfaction that he'd gotten through to them, the smallest boy gave a deep sigh. 'All right,' he said, 'give him the dog.'

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