ProBizTips Newsletter
** ISSUE #290 **

Tuesday, August 24th, 2004

A Word From Diane

ProBizTips Mid-Sponsors

ProBizTips Feature Article
Too Much Choice Can Kill Your Business
How To Stay Focused On Profits

Ask Me Anything
Answers For Ray

ProBizTips Guest Article
7 Explosive Strategies to Maximize Your Google AdWords Campaigns

ProBizTips Pick of the Week
Traffic Turbocharger

ProBizTips Business Tidbit
10 Blazing Ways To Sky-Rocket Your Profits

Discount Mania

Weekly F*R*E*E*B*I*E
eBook Librarian

Leaving With a Laugh

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Hey!

Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have... we couldn't do this without you!

It's been a hectic month, but I'm getting through it Ok... :P

We will be closing on a house and be moving the middle of next month... it's kind of hectic just getting *ready* to move... I can't imagine what it will be like next month!

My son started Kindergarten this morning. Needless to say, it was more sad for me than it was for him. He's not a shy child so he was already making friends when he walked in the door. He didn't give it a second thought when he said goodbye to Dad and me as we walked out the door. :(

Sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

P.S. Just a reminder -- you can check out all the special deals,
business ventures, and the Tidbits Issues on our Online Archive.

P.S.S. Also don't forget to check out the *FORUM*... :)

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Too Much Choice Can Kill Your Business
How To Stay Focused On Profits
by Jason Jantzi

Is your business laser-focused? Here are three strategies to target your profits...

One of the great traps that Internet entrepreneurs fall into is losing focus.

With all the money-making products, opportunities, and affiliate programs available on the Internet today, it becomes more and more difficult to decide on a singular aim and stick with it.

However, it has been proven in marketing for years that repetition and consistency are the keys to establishing confidence in your customers. This confidence, in turn, is the key ingredient they need in order to buy from you.

As a result, changing directions, products, messages, even look-and-feel too often will alienate your customers before you even get started.

Focus is the key to avoiding this trap.

However, there is a problem. Most budding Internet entrepreneurs flat-out don’t know whether the product they have, or the marketing efforts they undertake, are (a) working or (b) even likely to work. This makes it difficult and worrisome to stay focused on the plan if they don’t see results immediately.

This is where effective Idea planning can save the day.

You need to know 3 things about your business idea in order to stay focused on it confidently:

1. You need to know that your product meets a well-defined customer need and that they want your solution
2. You need to know how to reach your customers in a way that your business can afford
3. You need to know exactly what steps to take to make it happen, and what to watch for to make sure it’s working.

Fortunately, there is an easy step-by-step way to do this.

First, you define who your target market is and how your solution helps them.

Second, you define simple, measurable ways to reach that market. Remember the three key pillars of fast and profitable marketing:
 
- Effective use of pay-per-click instant traffic
- Using e-zine ads and articles to broaden your reach
- Using Joint Ventures for instantaneous sales

Third, you check the following key variables as your plan progresses, to tell you how to expand or adapt your roll-out for maximum profits:

- Number of visitors to your sales page
- Number of subscribers to your mailing list
- Number of sales resulting from the visitors to your sales page

Following these three steps consistently is all it takes to airlift your business to higher ground. The steps are not guesswork. They’re common sense, and they work.

---------------------------------

Jason Jantzi has launched 17 successful products
and can help you launch yours. For a free copy
of the step-by-step Profit Assessment Toolkit, visit http://www.IdeaProfitWizard.com/toolkit.htm ~ The few
minutes you spend with these tools will save you time
and money for years to come.

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If you like my articles and the other great articles
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Do you know of any mailing list scripts that are set up for double opt-in?
I don't really want to use a service but prefer in install it myself.

-------------

Ray,

ListMail Pro is my favorite script and I've tried a lot of them.
It's affordable and feature-rich -- you'll love it. :)

http://www.madmarketer.com/listmail/

Hope this helps!

Diane

------------------------------

Just as the name implies, ask me anything.
If I don't know the answer, I'll find it.

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7 Explosive Strategies to Maximize Your Google AdWords Campaigns
by Fabian Lim

If you ever used Google AdWords to advertise your product or service online, you’d have experienced the sheer power of this online advertising medium.

In fact, more and more online marketers, both large organizations and ‘one-man’ companies alike, use Google AdWords for a variety of purposes, including but not limited to:

- Increase website exposure
- Sell existing products and services
- Launch new products and services
- Drive traffic to website to capture e-mail leads and
  build prospect list
- Test various marketing strategies e.g. web copy
  effectiveness, product and services pricing etc.
- Research primary and secondary keywords for Search Engine
  Optimization strategy
- Research consumer and business wants and needs
- Market and sell own &/or affiliate products
- And much much more…

However, as with any pay-per-click service, a poorly designed Google AdWords campaign will NOT bring you the results your desire.

Worst still, a poorly implemented Google AdWords campaign can even ‘break your wallet’!

So, how does one develop an effective Google AdWords campaign?

Here are 7 useful strategies you can use to maximize your Google AdWords campaign:

Strategy #1 - Identify a large number (preferably 300 above) of low-cost but highly targeted keywords/keyword phrases

It is important to understand that Google AdWords is a pay-per-click system and you only pay when a prospect clicks on your AdWords ad - regardless of the number of impressions.

And you can use this knowledge to your advantage by developing a huge keyword list for each campaign.

Here are some tools you can use to generate keywords and key phrases:

Google AdWords Keyword Suggestions tool:
http://adwords.google.com/select/KeywordSandbox

Good Keywords:
http://GoodKeywords.com

7Search.com’s Keyword Suggestion Tool:
http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

WordTracker:
http://WordTracker.com

Misspelled Keywords:
http://SearchSpell.com

Strategy #2 - Develop various ad headlines and descriptions and split-test them to identify the most effective ad

Actually, Google AdWords does this for you automatically  i.e. it displays the ad that receives a higher click-through more frequently.

Here’s a quick and dirty way to develop a killer ad headline and description – model other Google AdWords ads!

Notice I said ‘model’ and NOT ‘copy’.

All you need to do is type in relevant keywords in the Google search box and review the AdWords ads that show up.

Ask yourself which AdWords ad attracts your attention and note down how the headline and description are written.

Here’s a Copywriting 101 Tip – Your headline and description should mention the BIGGEST benefit of your product or service.

Strategy #3 - Use the ‘Keyword Matching’ option to better target your ads

Unlike conventional pay-per-click models, AdWords ads are ranked based the following formula:

Cost-Per-Click (CPC) X Click-Through Rate (CTR)

Keyword matching helps you achieve a higher Click-Through-Rate (CTR) for your ads and therefore, a higher ad ranking - without increasing the Cost-Per-Click (CPC) of your campaign.

For example, a phrase match keyword like “popup generator” will show up for the search query “best popup generator” but will not display for the search query “popup a generator” - so using the ‘Phrase Match’ option will minimize ‘untargeted’ impressions and result in Click-Through-Rate (CTR) improvements.

Strategy #4 - Limit the ad impressions to certain countries and/or regions once you've received customer data from the initial sales generated

For example, if most of your customers are from the USA, you may wish to focus your advertising revenue on the US market and target your ads to only US customers. This strategy will also help you to achieve a higher Click-Through-Rate (CTR) for your ads.

Strategy #5 - Add a subscriber sign-up box on ALL the websites you're promoting.
This will allow you to build your subscriber list at the same time! Place your subscriber sign-up box at the top left or right side of your webpage to increase subscriber sign-up rate.

Strategy #6 - Add a DHTML (Dynamic Hyper Text Markup Language) pop-up on your websites

Here's a 5-STAR SECRET Google doesn't want you to know: You CAN use pop-ups on your landing page (i.e. the page a prospect sees when he/she clicks on your AdWords ad) as long as the pop-up does not result in the OPENING OF A NEW WINDOW!

A DHTML pop-up is technically not a pop-up - it is really a 'floating menu', made to look and act like a pop-up!

You can find out more about 'PopupMaster Pro', a 'new-generation' pop-up software (that also beats pop-up blockers) here:

http://PopupMaster.net

Installing a DHTML pop-up on your websites WILL dramatically increase your sales and subscriber sign-ups!

Strategy #7 - Monitor and manage your campaigns

You'll be able to access valuable information and find out which keywords have the highest impressions, which keywords generate the highest click-throughs etc. once your campaign is live.

And you should use this information to tweak your headline, description and cost-per-click accordingly - to maximize your campaign effectiveness.

Use the various strategies described above and monitor the effectiveness of each of them. It will help you maximize your Google AdWords campaigns and reduce your campaign costs.

---------------------------------

Fabian Lim is a Management & Internet Marketing Consultant.
He helps organizations and individuals succeed online.
Visit his website at http://BizSuccessOnline.com.
To subscribe to his free newsletter, BizSuccess
Tips, send a blank e-mail to:
mailto:bizsuccesstips@webcopywritingcourse.com

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10 Blazing Ways To Sky-Rocket Your Profits

1. Use a "P.S." at the end of your ad copy. This is were you either want to repeat a strong benefit or use a strong close like a free bonus.

2. Publish a free ebook and give it away from your web site or in your e-zine. This will increase your traffic, sales and e-zine subscribers.

3. Create multiple streams of income with your web site. You could sell your own products, join affiliate programs, sell advertising space, etc.

4. Give your visitors compliments in your ad copy. This can earn their trust and put them in a good mood, in return they will be easier to sell too.

5. Create new products or services only if there is a strong need for them. You won't have anyone to sell them to if you don't have a market.

6. Sell your backend products to your customers right after they order. Take them to a "Thank You" web page that includes other products you sell.

7. Sell a few products on your web site instead of selling a large amount of products. Too many choices can overwhelm your visitors and they won't buy.

8. Include content and free stuff on your web site that promote the products you're selling. If they don't read your ads, they may read your offerings.

9. Remind your visitors that you're human not just a web site. You could publish information on your family life, a picture of yourself, a profile, etc.

10. Provide a "Contact Page" on your web site. Give your visitors as many options to contact you as possible. This'll add credibility to your business.

---------------------------------

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An atheist was walking through the woods one day when suddebly an 8-foot grizzly bear began to charge towards him. He ran as fast as he could down the path. He looked over his shoulder and saw that the bear was rapidly closing on him. Somehow, he can't ran even faster, so scared that tears came to his eyes. His heart pounding in his chest, he tried to run faster yet. But alas, he tripped and fell to the ground. As he rolled over to pick himself up, the bear was right over him, reaching for him with its left paw and raising its right paw to strike him.

'OH MY GOD! ...' Time stopped..........

The bear froze ........... The forest was silent...........Even the river stopped moving ...

As a brilliant light shone upon the man, a thunderous voice came from all around, 'You Deny My Existence For All These Years, Teach Others That I Don't Exist; And Even Credit Creation To Some Cosmic Accident. Do You Expect Me To Help You Out Of This Predicament? Am I To Count You As A Believer???'

Difficult as it was, the atheist looked directly into the light and said, 'It would be hypocritical to ask to be a Christian after all these years, but perhaps you could make the bear a Christian?'

'Very Well.' said The Voice. The light went out....... The river ran....... The sounds of the forest resumed and the bear dropped down on his knees, brought both paws together, bowed his head and spoke:

'Lord, thank you for this food which I am about to receive.'

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