ProBizTips Newsletter
** ISSUE #293 **

Tuesday, October 5th, 2004

A Word From Diane

ProBizTips Mid-Sponsors

ProBizTips Feature Article
Differentiate and Grow Rich: The Importance of a Strong USP

Ask Me Anything
Answers For Irene

ProBizTips Guest Article
How To Pull Massive Profits From Resale Rights Instantly

ProBizTips Pick of the Week
Best Articles Ever Written Vol 2

ProBizTips Business Tidbit
10 Cool Ways To Attract People To Your Web Site

Discount Mania

Weekly F*R*E*E*B*I*E
Explosive Opt-in Profits

Leaving With a Laugh

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Hey!

Good Day to you and I hope your day is going well so far! :)
Welcome to all our new subscribers this week and I hope you grow
to love us as so many have... we couldn't do this without you!

Whew -- my internet connection is finally constant and I'm working overtime to keep up! :P

For those of you who have asked, my pregnancy is going well and NO, I don't know what the baby is yet. I'm only about 19 weeks along and my doc won't do another ultrasound until 24 weeks... :(

I love my new house and can't wait until Christmas when I can decorate it up! It's just right around corner... hard to believe, eh?

Sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

P.S. Just a reminder -- you can check out all the special deals,
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P.S.S. Also don't forget to check out the *FORUM*... :)

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Differentiate and Grow Rich: The Importance of a Strong USP
by Eric Graham

"With 50 other companies selling the same products and services, why should I do business with you rather than one of your competitors?"

The number of competitors you face as an online merchant grows daily. If you can’t answer that one question, it’s only a matter of time before you go out of business.

If you can answer that question and answer it clearly, communicating it to your prospective customers in everything you do, your road to eCommerce success is paved with gold!

Your USP or Unique Selling Proposition answers that most critical question. If you have studied business for very long you’ve probably read or heard about the importance of having a strong, clear USP. However, it doesn’t take much surfing online to see that few companies listen. Most know that they need a USP, they just don’t know how to develop one.

The process of developing your Unique Selling Proposition is fairly simple (note that I didn’t say easy.) I conduct intensive on-site USP development workshops for my clients around the world. By doing these workshops I’ve discovered 4 critical steps to developing your USP.

First, study your competition. Search online for potential competitors. Pick the top 5 to 10 and try to determine their USP. Most will lack a clear USP, for these look for some of the features or services that they stress.

Now look for the gap in their products or services. What area of the market could we better service?  

Second, examine you own business. Sit down and brainstorm with your staff possible USP concepts. Don’t judge the ideas, just write them down. To stimulate thought and ideas ask the following questions:

· What do we do the best?
· What do we do better than our competition?
· What awards have we won?
· What do our customers say about us?
· What praise do we often get from our customers?
· What celebrities or well know organizations endorse us?
What endorsements could we get?
· What does our product or service do better than anyone else?
· What makes our business model different from our competition?
How could we make it different?
· What market category or niche could our industry better
service?

It also helps at this stage to interview and survey your current and past customers. Ask them why they bought from you rather than your competition? What do they want from a provider of your product or service? What’s important to them when making a buying decision? What feature or benefits do they value most or would like to see added to your product or service?

Third, begin to write down and crystallize your ideas. Don’t worry about length at first, just write down the key points of your USP concept. Focus on the benefits to your customer of each concept. Develop a list of 5 to 10 possible USPs.

Show this list to your staff, friends, family and current customers. Get their input and suggestions and use these suggestions and comments to narrow your USP concept down to a single main differentiating concept.

Once you’ve settled on the most unique and compelling feature of your product or business, begin to distill it down to one paragraph that clearly communicates and sums up why your customers should buy from you. Use this paragraph on your website or in your print marketing materials where you have more room to explain the unique benefits that you bring to your customers. However, it’s still too long to for an effective tag line or slogan.

You still need to distill your USP down to one or two focused sentences that clearly and concisely communicate the benefits of your USP to your customers. This statement should leave no question in your customers mind about what you do and what makes you different than your competition.

This USP statement will become your tagline or slogan. This process will take some time and your USP statement may require several revisions before you’re comfortable with the final draft.

Fourth, integrate your USP statement into everything you do. Put it on every page of your website, on your letterhead, in all of your advertising and marketing. Communicate it to your employees, managers and staff. Let it infuse into your corporate culture. Every time you talk to your customers, employees or suppliers you should mention this USP. You cannot just give lip service to your USP, you must live it and breath it!  It must become a part of you.

Every product, business or service needs a USP that will make it stand out from the competition. It’s up to you to discover or create this element of uniqueness. Differentiate yourself, your business and your products from your competition and watch your profits soar!

---------------------------------

Eric Graham is the owner and CEO of several successful online
and offline businesses. Recognized as one of the top authorities
on eCommerce and Internet Marketing, Eric is a sought after
speaker and consultant. He also publishes the eCommerce Mastery
newsletter. Visit www.web-site-evaluations.com to sign up for
a free subscription.

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Where can I get more icons (possibly free icons) for my ebook toolbar?

Irene
KC's Kitchen
http://www.kckitchen.com

-------------

Irene,

I just did a quick web search and found the following...

http://www.iconbazaar.com/
http://www.geocities.com/SiliconValley/6603/
http://www.iconarchive.com

There's many more... :)

Hope this helps!

Diane

------------------------------

Just as the name implies, ask me anything.
If I don't know the answer, I'll find it.

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How To Pull Massive Profits From Resale Rights Instantly
by Ewen Chia

What’s in your name?

I’m not trying to be funny here, this basic question holds the key to you making much more money with your resale rights business than you probably realized.

May I ask again then: “what’s in your name”?

If you look at it, the main difference between your name and everyone's else is well, it’s different...

And here's the vital key to pulling massive profits from resale rights you can take advantage of instantly:

...Just be different!

The resale rights business is very lucrative but extremely competitive, without doing something different from the thousands of other resellers out there, your chance of success will be unjustly limited.

Being different makes you stand out from among the rest, and give customers a good reason to buy from you, instead of the same 'me-too' crowd.

Here are three powerful ways to achieve the differentiation you need:

(1) Creating a new image

You’d NOT want to use the plug-in websites, salesletters and graphics that come packaged with many resale rights products.

Everyone’s using them that’s why.

The first and fastest way to become unique is to get new graphics for the product. Next you may even want to rewrite the sales letter if the original doesn’t convert well.

Even a simple thing as changing the web background colour can bring increased results…

I did just that with “Net Gurus Secrets Revealed” and response literally skyrocketed => http://TurnkeyMoney.com/netgurus

What you’d want to do basically is:

Breathe NEW LIFE into both your new AND old resale products by simply changing their looks!

(2) Creating a new package

Another proven tactic is to create a brand new resale package, and this is entirely within your control and creatively.

Surefire methods to do this include packaging new bonuses, creating themed packages and combining audio and video tutorials…

There’re many combinations of how to do this, and again it’s up to your own creativity to come up with new ideas.

(3) Re-creating a ‘new’ strategy

Here’s something you ought to think about...

Many resellers simply forget the fundamental truth that everything comes down to good old marketing, yes even resale rights.

Apply all the marketing strategies you know to resale rights and I guarantee you making much more profits.

For example how many people bother to promote their resale rights products through articles?

Not many I can tell you.

Applying time-tested marketing tactics to your resale rights business can mean increased profits easily, so don’t ever limit yourself.

Now this is JUST ONE technique you've learned here today, check out http://www.ResaleProfits.com for more powerful ways to instantly profit from simple resale rights products you never thought existed!

---------------------------------

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Best Articles Ever Written Vol 2

Patric has been secretly recruiting 11 established and successful marketers to be involved in his latest project... for the second time!

Previously, he had published a successful, e-report,‘Best Articles Ever Written’ that have been downloaded over thousands of time in just few weeks.

Because of the success, he had create Volume 2!

Guess what? :)

I was selected as one of his marketers in his project.

Best Articles Ever Written Volume 2 is a compilation of the best articles ever written by me and the other 11 marketers.

This e-report will help you to be more successful online by learning from the successful marketers.

And did I mention it’s free? :)

Grab a copy of Best Articles Ever Written for fre.e at:
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10 Cool Ways To Attract People To Your Web Site

1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.

2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.

3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.

4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.

5. Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.

6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your website to get the results.

7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.

8. Offer free online services or utilities from your web site. They could be search engine submitting,copy writing proofreading etc. The service or utility should be helpful to your target audience.

9. Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.

10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.

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>> Explosive Opt-in Profits

** AUTHORIZATION INFO IN EMAIL **

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Passengers on a small commuter plane are waiting for the flight to leave. The entrance opens, and two men walk up the aisle, dressed in pilots' uniforms--both are wearing dark glasses, one is using a seeing-eye dog, and the other is tapping his way up the aisle with a cane.

Nervous laughter spreads through the cabin; but the men enter the cockpit, the door closes, and the engines start up. The passengers begin glancing nervously around, searching for some sign that this just a little practical joke. None is forthcoming. The plane moves faster and faster down the runway, and people at the windows realize that they're headed straight for the water at the edge of the airport territory.

As it begins to look as though the plane will never take off, that it will plow into the water, panicked screams fill the cabin--but at that moment, the plane lifts smoothly into the air.

The passengers relax and laugh a little sheepishly, and soon they have all retreated into their magazines, secure in the knowledge that the plane is in good hands. Up in the cockpit, the copilot turns to the pilot and says, "You know, Bob, one of these days, they're going to scream too late, and we're all gonna die. . ."

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