ProBizTips Newsletter
** ISSUE #299 **

Tuesday, December 28th, 2004

A Word From Diane

ProBizTips Mid-Sponsors

ProBizTips Feature Article
The Web's Best-Kept Traffic Secret

Ask Me Anything
Answers For Okala

ProBizTips Guest Article
Do You Have a Plan?

ProBizTips Business Tidbit
10 Heavy Duty Online Sales Grabbers

Discount Mania

Weekly F*R*E*E*B*I*E
52 Secrets

Leaving With a Laugh

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Hey!

Good Day to you and I hope your day is going well so far! :)

Welcome to all our new subscribers this week and I hope you grow to love us as so many have... we couldn't do this without you!

I hope all of you who celebrate had a great Christmas! I had a wonderful time and of course, my son was spoiled with gifts. Too bad next year he'll have to share with his little sister... :)

I have come across a *great* little program that fixes the eBook reading problem with Windows XP SP2 Pack installed. I guess I've been out of the loop because I had no clue how to fix it and just figured their would be a fix some time...

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Without further ado -- sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

P.S. Just a reminder -- you can check out all the special deals,
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The Web's Best-Kept Traffic Secret
by Jim Edwards

Did you realize that thousands of website operators use a simple technique to generate targeted visitors to their websites without paying a dime in advertising? It's true.

In fact, the technique works so well that many of them don't want you to discover how they get those thousands of website visitors and make so many sales on virtual "auto-pilot."

Their method?

Creating tightly focused articles other people publish in their ezines (online magazines and email newsletters) and post on their websites. This method rates so powerful that some even call it "the web's best kept traffic secret."

Now, you may ask, "Why would an ezine publisher or website owner publish my articles for their subscribers?"

The answer: Content!

Over a 100,000 ezines and newsletters operate on the web (along with millions of websites) covering everything from pets and cooking to investments and real estate. Many of them need tightly focused content and they simply can't produce all of it themselves.

Look at it this way... it's the same reason newspapers use the Associated Press. Individual newspapers often can't afford staff writers to cover every story, so they accept articles from outside their organization.

You can do the exact same thing for various ezines and websites catering to your niche audience!

You can get valuable publicity -- exposure you often couldn't even pay for if you wanted to -- by providing valuable, content-rich articles in exchange for a byline and a link to your website (called a "resource box")!

The following represent only a few of the enormous benefits of writing and distributing simple articles online:

** Attain "Expert" Status **

Let's face it! In the eyes of virtually everyone who reads your articles you rank as the "expert" on the subject.

Just look at people who write newspaper columns. You may disagree with their viewpoints, but they still have an elevated status in your mind compared to the "average Joe" off the street.

** Pre-sell Website Visitors **

If your article appeals to a niche audience hungry for more information on a very focused subject, you actually pre-sell them better than any sales pitch. In their minds, you've already delivered content they really want so when they click over to your site you already have a "reputation" in their minds.

** Traffic Lasts Longer **

Even though the Internet changes very quickly, webmasters are usually very slow to remove content from their sites. Once you get an article posted on another person's website, you have an excellent chance of that article staying there for weeks, months, even years.

** Increase Links To Your Site **

In a recent search I found just a dozen of my articles posted on over 813 different websites! Not only do those postings bring me traffic, but they also help my search engine positioning because of my increased "Link Popularity."

** Builds Your Affiliate Base **

Fact: Affiliates always take the path of least resistance.

If you provide excellent articles they can easily post on their sites or copy and paste into their ezines, your affiliates will promote you more often and more effectively compared to those who don't give them tools.

Plus, as you make more sales and publish articles, other people will see you providing excellent tools and will want to sign up as your affiliate so they can use them too!

** Build a Huge "Opt-In" Email List **

You can use articles to build up a huge list of subscribers by simply compiling several articles into a series and delivering them at preset intervals.

Often called a "mini-course," this technique allows you not only to prove to your subscribers that you deliver great information, but enables you to capture their name and email adress so you can send them articles and special offers in the future (with their permission).

** Requires No Special Skills **

People often think they need to be a "writer" in order to publish articles, but that's not true!

FACT: If you have a passion for a subject and can talk and explain things like you would to a friend over a cup of coffee, you can write articles people will love to read.

So if you operate a website selling virtually any type of product or service (whether your own or as an affiliate), publishing and promoting with articles should rank high on your list of traffic generation strategies.

No other method of generating targeted traffic to your website provides the quality, quantity and steadiness of traffic in such a simple, straightforward, and cost-effective manner.

---------------------------------

Jim Edwards is a syndicated newspaper columnist and the co-
author of an amazing new ebook, "Turn Words Into Traffic,"
that will teach you how to use free articles to quickly drive
thousands of targeted visitors to your website or affiliate
link! http://www.madmarketer.com/turnwords/

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Please Diane,

How could I have my own E-zine published and circulated?
What is the best way of having a mailing list that works?

Thank you,

Okala

-------------

Okala,

This is really too broad a question for me to answer in an issue. The best thing I can do is point you to a really good learning tool that will help you get started and make your mailing list succeed.

http://www.marketersdream.com/listbuilding/

Hope this helps!

Diane

------------------------------

Just as the name implies, ask me anything.
If I don't know the answer, I'll find it.

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Do You Have a Plan?
by Dirk Wagner

Writing a business plan for a home based business is every bit as important as writing a business plan for a conventional outside the home business. The lack of a concrete plan can be linked to many businesses failing before they realize their goals.

There are numerous software programs available online for creating business plans or you may want to consult an attorney or accountant. However, if you intend on doing it yourself there are some general guidelines for you to follow.

So Just What is a Business Plan?

A business plan is a document that you create to determine what type of business you intend to run and how it will become profitable. You can think of it as a recipe to ensure your profitability. A business plan should be a list of strategies (ingredients) you use to become a successful home business owner.

Writing out your Business Plan.

Get yourself a loose-leaf binder or notebook, a pencil, and get to work. You will find that you will be writing and erasing a lot of information as you start to think about your business plan. The actual number of pages is up to you, but you want to be as thorough as possible when writing your plan. Most business plans run anywhere between 15-20 pages. Remember this is your business and you want to make it successful, so keep writing until you get tired, and then write another page! You don’t need to finish it all in one day, but if you are on a roll then keep going, those answers may not be there tomorrow.

General Guidelines for Writing a Business Plan.

Listed below are some general guidelines to use when putting your business plan down to paper. These guidelines are by no means a definitive list, just suggestions for getting you started with writing a business plan for your home business. Note: If you are trying to raise money from investors or trying to secure a loan through a bank, your business plan will differ from writing a business plan for a self funded business.

The Concept:
You will write about what your business is all about. Your products and/or service and how it relates to the marketplace.

Play the name game:
Obviously you will need to pick a name for your business, if you have not already done so, the name should be relevant to what product or service you are promoting. Use search engines to do a check for similar products and services, so you do not duplicate the domain name of another online/offline business. Your name should be brand-able with your product or service.

Mission Statement:
This should describe what your business stands for. What about your business is unique in comparison to your competition. How does your product and/or service help your customers.

Goals with Vision:
Here you need to clearly define your goals for the success of your business. Make short and long term goals. Set time frames and set goals with vision, how do you want your business to look in 5 years, 10 years, etc.

Market Analysis:
Clearly define whom your clients and competition will be. You will need to look at foreseeable changes in your chosen industry in the future, whether it be with new technology or new opportunities to grow your business. Research and networking is the key to finding out how your business may change, if at all.

Action Plan:
Probably the most important page in your business plan! Here is where you will write about your sales and marketing strategies for building your successful home business. You will have to create a marketing plan that includes online and offline promotion strategies for building your client base.

Financial Plan:
A few home businesses operate without a budget, however when you get that visa statement at the end of the month and find out your broke, then you will have a problem. Clearly a budget is just good business practice and makes sense. You will need to break it down to  what’s coming in and what’s going out. Some important information that should be included in your financial plan are:

- Advertising costs on a monthly basis.
- Cost analysis to produce your product and/or service.
- Cost of getting your product and/or service to your customers.
- Expected cash flow to be received (sales during that period)
- Dates of expected pay outs. You need to make sure you keep up with any payments you may have such as hosting fees for your website, auto responder fees, etc.

As stated earlier, this is a general guideline to writing a business plan. Doing research and consulting with others is good way to find out what types of information you should include in your business plan. Good luck!

---------------------------------

Dirk Wagner is CEO and owner of http://team4success.biz and the
free, easy to install #1 home business toolbar with automated
updates. A website dedicated to helping the home-based business
entrepreneur start and succeed with there very own home-based
business.

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10 Heavy Duty Online Sales Grabbers

1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc.

2. Make your small business look big on the world wide web. Design your web site using professional graphics, ordering systems, organized layouts, etc.

3. Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily.

4. Give your customers buying incentives so they'll make repeat purchases. Offer them discounts, free gifts, bonus points, etc.

5. Tell people about your site whenever you get a chance. Those people will tell other people and so on. It's a cheap way to multiply your advertising.

6. Write and send press releases for your web site. Use a strong headlines, make it newsworthy, and tell the journalist why their readers would like it.

7. Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions, problem solvers, sales, and statistics.

8. Design graphics, templates, buttons and banner ads for other sites. Allow people to use them in exchange for your web link on their home page.

9. Use time saving promotional software. You can automate your search engine submissions, posting to online classified sites, etc.

10. Advertise your online business by dressing in clothes that are imprinted with your ad. It could be a T-shirt, ball cap, coat, etc.

---------------------------------

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>> 52 Secrets

** AUTHORIZATION INFO IN EMAIL **

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A helicopter was flying around above Seattle yesterday when an electrical malfunction disabled all of the aircraft's electronic navigation and communications equipment.

Due to the clouds and haze, the pilot could not determine the helicopter's position and course to steer to the airport.

The pilot saw a tall building, flew toward it, circled, drew a handwritten sign, and held it in the helicopter's window. The pilot's sign said 'WHERE AM I?' in large letters.

People in the tall building quickly responded to the aircraft, drew a large sign, and held it in a building window. Their sign said 'YOU ARE IN A HELICOPTER.'

The pilot smiled, waved, looked at his map, determined the course to steer to SEATAC airport, and landed safely.

After they were on the ground, the co-pilot asked the pilot how the 'YOU ARE IN A HELICOPTER' sign helped determine their position in Seatle.

The pilot responded 'I knew that had to be the MICROSOFT building because, similar to their help-lines, they gave me a technically correct but completely useless answer.'

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