ProBizTips Newsletter
** ISSUE #305 **

Tuesday, March 22nd, 2005

A Word From Diane

ProBizTips Mid-Sponsors

ProBizTips Feature Article
You Can't Direct the Wind But You Can Adjust the Sails

ProBizTips Business Tidbit
10 Innovative Ways To Use Your Autoresponder

ProBizTips Guest Article
The Three Cs of Writing an Excellent all Purpose Headline

Discount Mania

Weekly F*R*E*E*B*I*E
The Formula

Leaving With a Laugh

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Hey!

Good Day to you and I hope your day is going well so far! :)

Welcome to all our new subscribers this week and I hope you grow to love us as so many have... we couldn't do this without you!

=======** ON A PERSONAL NOTE **=======

Sorry the issue is a little late. Today is my son's birthday (he turned 6 years old) so I've been extra busy planning his party for this weekend and I haven't had much sleep in the past week due to poor little Kaylen having digestive troubles. I think we're getting it figured out, though... let's hope so anyway! :P

====** FROM A BUSINESS PERSPECTIVE **====

There's this new free CD (just released) that I thought you'd like to know about.

You'd better check it out fast... because my friend and #1 best-selling author Mike Litman is just days from charging what it's worth.

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The New CD uncovers:

11 Overlooked Success Strategies that will:

- End Procrastination
- Destroy Fear
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- And Have You Unleashing Your Greatness
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It's really cool...

My goodness...I'm shocked Mike is also giving away over $617 worth of free gifts! Including a free copy of his #1 best-selling book Conversations with Millionaires (plus 9 hrs of audios) and his killer "hold nothing back" interview with Tony Robbins.

If you ask me...this is one site you need to see right now...

Check it out now: http://snipurl.com/dl8y

Without further ado -- sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

P.S. Just a reminder -- you can check out all the special deals,
business ventures, and the Tidbits Issues on our Online Archive.

P.S.S. Also don't forget to check out the *FORUM*... :)

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You Can't Direct the Wind But You Can Adjust the Sails
by Dan Hamilton

Today I would like to provide you with a new perspective and new insights to help you define effective marketing strategies and tactics that will insure the growth of your online business.

First of all, let's take a look at the meaning of the word "metamorphosis" and how it can possibly be of interest to marketing.

Metamorphosis: Noun (plural metamorphoses - say metuh´mawfuhseez) … “the change of form, structure, or substance, as transformation; the structural or functional modification of a plant organ or structure during its development.”

Applied to marketing, this does clearly suggest a process by which we can possibly transform ourselves and adapt to an ever-changing and complex environment or marketplace with the clear intent to become and remain successful.

It's all about our personal growth and our ability to react to the multiple challenges of life in general and the modern world in particular.

In a way, I am tempted to say it's all about the metamorphosis of marketing tadpoles into leaping frogs!

Identifying and aligning all the pieces of this complex puzzle takes time, quite a bit of thinking and determination. It also requires that we constantly reconsider our approach and refine our strategies.

Transforming ourselves has been a necessity since the dawn of humanity and it is not any different in the modern world: if we want to stay in business, we have to evolve.

Let's keep in mind that it is us who have to adapt to the environment or the marketplace and not the other way around.

This is a hard fact, it cannot be argued upon: no one can expect to win at any game without first knowing the rules and principles.

Life is a serious game where it is possible to have a lot of fun. It has strict rules though. First we need to study the rules then comes the fun. Likewise, marketing is a serious game where it is possible to have a lot of fun. Again, first we need to study and master the rules.

It takes time to fully master all the different rules and principles of life -  the Great Pyramids of Giza were not built in a day after all.

It is a visible sign reminding us all of the astounding results that can be accomplished with vision, determination and persistence.

This is exactly the same behavior we want to apply in our marketing if we are to get results of the same magnitude.

What we have to do is study the founding principles of success and get better at applying them effectively in the real world: on the marketing battlefield.

It's a fact: we need to get better at mastering marketing strategies  that lead to higher levels of success.

Regardless of our personal level of success, the #1 critical success factor to accomplish this is determined by our ability to identify and process the very information that will give us the leverage we lack to reach the next step and enable greater success.

The most efficient and fastest way to increase our success is through the adoption of behavioral patterns that will create more and more success for us. It pretty much works like a snowball effect: the first step is to get it started to the best of our knowledge and abilities.

It can always be improved in the course of time.  That decision is ours to make. No one else can make it for us.

In my monthly newsletter, I discuss how it all works: how states of mind and behavioral patterns are intimately connected and how one does influence the other greatly, be it in a positive or in a negative way.

To receive my monthly newsletter, simply send a blank email to: guerrilla_news@getresponse.com

Subscribe today for a chance to win a NitroMarketing Booster Pack - a $149.00 value.

Always remember, you can't direct the wind but you can adjust the sails and shorten the journey leading to your success.

© 2004 - Dan Hamilton - All rights reserved

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Dan Hamilton is a Certified Guerrilla Marketer
Proudly affiliated with Jay Conrad Levinson's
Guerrilla Marketing Association

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10 Innovative Ways To Use Your Autoresponder

1. Collect leads with your autoresponder. You will get an e-mail digest of everyone's e-mail addresses who requests information from your autoresponder.

2. Publish a price list of all the products and services that you offer. You could also include order forms, product descriptions, and other sales material.

3. Publish free reports in autoresponder format. The reports should be related to your business or web site. Giving away free stuff will quickly increase your traffic.

4. Collect vital customer satisfaction information by publishing a survey in autoresponder format. This type of information will help you serve them better.

5. Instead of answering every customer question that's e-mailed to you, publish " Frequently Ask Questions" in autoresponder format. This will save time and money.

6. You could publish your testimonials or endorsements in autoresponder format if you don't have the room in your ad copy. It's more effective to include all of them.

7. Provide back issues of your e-zine archives in autoresponder format. This will give your subscribers and web site visitors easy access to them.

8. Publish your entire web site in autoresponder format. Sometimes visitors don't have enough time read your entire site. They could print it out and read it offline.

9. You could offer your ebook in autoresponder format. Your visitors won't have to download it or have the software to read it right away.

10. You could publish the terms and conditions to any business transactions in autoresponder format. This could include return policies, purchases, refunds etc.

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The Three Cs of Writing an Excellent all Purpose Headline
by Steven Boaze

Since the headline is the first contact your readers have with your message, it must reach out to them. Promise them a benefit. Tell them how they will be better off if they read the rest of the ad. Use action verbs. Save ten dollars is a stronger heading than Savings of ten dollars because of the verb.

Headlines can be classified into the following five basic types; effective headlines frequently combine two or more of these kinds.

News Headlines

This form tells the reader something he or she did not know before. Using the word news does not make it a news headline. "Now - a copy machine that copies in color" is an example of this type headline.

Advice and Promise Headline

Here you are promising something if the reader follows the advice in your ad. "Switch to Amoco premium, no-lead gasoline, and your car will stop pinging."

Selective Headline

This headline limits the audience to a specific group. For example: "To all gray-haired men over forty." Caution! Be absolutely sure you do not eliminate potential customers with this type of headline.

Curiosity Headline

The intent here is to arouse the reader's interest enough to make him or her read the ad. The danger is that this headline often appears "cute" or "clever" and fails in its mission. An example: "Do you have trouble going to sleep at night?"

Command or Demand Headline

Watch out for this one as most people resist pushiness, especially in advertising. "Do it now!" or "Buy this today!" This headline generally can be improved by changing to less obtrusive wording such as: "Call for your key to success!"

One common misconception about headlines is that they must be short and easy to understand. This is not always true. Here is a headline that was used extensively in print ads by Ogilvy and Mather for one of their clients: At 60 miles an hour, the loudest noise in this Rolls-Royce comes from the electric clock.

Illustrations

There are three primary reasons for using illustrations in an advertisement.

 - To attract attention to the ad.
 - To illustrate the item being featured.
 - To create a mood in the mind of the reader.

Everyone has heard, A picture is worth a thousand words; in advertising, the illustration frequently helps the reader visualize the benefits promised. You can almost feel the warmth of the tropical sun when you see the photos in January travel ads. Cost and practicality may dictate whether your ad uses photographs, artists' drawings or merely canned artwork. Any of these can make the ad more appealing to the reader's eye.

Copy

If you follow the three principles of good copy, your ads will be effective:

 - Good copy should be clear.
 - Good copy should be crisp.
 - Good copy should be concise.

Clear, crisp and concise . . . the three Cs of copy writing suggest that the words in your advertising message merely do a good job of communicating. Do not use big words when small words can make your meaning clear. Use colorful, descriptive terms. Use the number of words necessary to make your meaning clear and no more-but also no less! Selecting the right words is critical to the success of the ads. Recent research conducted at Yale University found that the following 12 words are the most personal and persuasive words in our language.

You     Discovery   Safety
Money   Proven      Results
Love    Guarantee   Save
New     Easy        Health
 
Notice the overused word free is not on the list.

REMEMBER THAT WHEN YOUR MESSAGE IS PRINTED IN ALL CAPITAL LETTERS INSTEAD OF UPPER- AND LOWERCASE LETTERS, IT IS FAR MORE DIFFICULT FOR THE READER TO FOLLOW AND REMAIN INTERESTED. EVEN IN HEADLINES ALL CAPITAL LETTERS SHOULD BE AVOIDED.

---------------------------------

Steven Boaze (Chairman) is The Owner of The Corporate
Headquarters Boaze.com Which houses and controls 5 websites
including Web Development services. Steven is also the author
of "Hidden Secrets To Business Marketing" and "12 Step Remedy
To A Successful Ezine" along with numerous articles on
Marketing and Advertising published by Boaze Publishing.
http://www.boazepublishing.biz

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