ProBizTips Newsletter
** ISSUE #306 **

Tuesday, April 5th, 2005

A Word From Diane

ProBizTips Mid-Sponsors

ProBizTips Feature Article
Website Conversion Secrets Revealed

ProBizTips Business Tidbit
10 Intriguing Ways To Propel Your Online Sales

ProBizTips Guest Article
Breaking Through Uncertainty - Welcoming Adversity

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Hey!

Good Day to you and I hope your day is going well so far! :)

Welcome to all our new subscribers this week and I hope you grow to love us as so many have... we couldn't do this without you!

=======** ON A PERSONAL NOTE **=======

Things seem to be going a lot better now with getting baby Kaylen figured out. Turns out she just needed a little cereal in her milk to fill her up. She's sleeping great now -- usually 7 or more hours a night! :)

====** FROM A BUSINESS PERSPECTIVE **====

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Without further ado -- sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

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Website Conversion Secrets Revealed
by Ewen Chia

In my last article entitled, Maximizing The True Value Of Your Traffic (found at http://tinyurl.com/2cf84), you discovered the importance of generating positive responses from all your visitors.

The crux of this strategy resides in the concept known as website conversion, and how it can make you tons more p.rofits with much lesser work.

In essence, you can squeeze more value from the same traffic, simply by converting a higher percentage of visitors into paying customers...

..and the best way to do this is by increasing your conversion rate!

Now there're really only two major factors affecting website conversion, they are 1. Website Mechanics, and 2. Power Copy.

Let's look at each briefly:

1. Website Mechanics

This refers to the 'mechanical' aspects of your website.

For example, how fast it loads. Internet surfers are an impatient lot, and studies have found that if your site have not loaded within 8 seconds, you've lost them.

Another area of concern is how well you present your site to the visitor, does the design relate to the product? Consistency is an indisputable law of persuasion and you should harness it's full potential on your site.

2. Power Copy

Entire encyclopedias have been written about copywriting and there's only one reason why - it's that important.

Web copywriting is not just an art. It's a science, a paint-by-numbers formula that you can apply for massive profits online.

Copywriting, contrary to what many think, is more than words alone. It encompasses many factors that result in one simple objective - getting your visitors to take action!

It's your entire offer and presentation COMBINED with the power of words, which makes the sale.

While increasing conversion rate can turn any money-losing site into a money-spitting one without more work or traffic...the real question is:

Are you doing it - or are you continuing to make these same mistakes over and over again?

---------------------------------

Ewen Chia is an expert information publisher and marketer
with a fiery passion for creating unique quality content
fellow internet marketers can benefit from.

Visit his websites today:
http://WebsiteConversionSecrets.com
http://InstantMarketingSecrets.com
http://www.Marketing-Make-Money.com

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10 Intriguing Ways To Propel Your Online Sales

1. Add extra subjects to your web site. Most free ad sites only allow you to submit your web site to one category. This'll allow you to submit it to many.

2. Increase the perceived value of your product by making your offer scarce. You could use limited time bonuses, low prices, low quantities, etc.

3. Find out your competitions' weakness and use it as your "Unique Selling Proposition". It's the reason why people buy your products and not theirs.

4. Sell your products or services to a specific niche market. For example, instead of selling your fishing book to all fisherman, target it toward fly fisherman.

5. Test your advertising and marketing. You'll save time, money and big headaches promoting the right offer to the right group of people.

6. Persuade visitors to buy your product by telling them the future. Tell them what'll happen with their life in the future if they buy or don't buy.

7. Offer a free trial of your product for a set period of time. Don't charge or bill them until they decided to buy it. This'll take away any risk they have.

8. Create other web sites that draw your initial target audience. Then you can lead your prospects to your main web site by linking to your other web sites.

9. Inform people about your site or freebie through e-mail announce lists. You can find them by typing "e-mail announce lists" in any search engine.

10. Tell your visitors what they can avoid by buying your product or service will motivate them to buy. They may want to avoid pain, fear, danger, etc.

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Breaking Through Uncertainty - Welcoming Adversity
by Jim McCormick

We all question our ability at times. Uncertainty plagues us. It is even more intense if the ability we are questioning relates to something we have never tried or not succeeded at in the past.

Set backs are common, but we rarely welcome them. We are inclined to respond negatively to adversity. It may be time to revisit that reflexive response.

I had an experience recently that caused me to reconsider whether a negative response to adversity is always justified when I was confronted with a life-threatening situation.

It was mid-morning on a warm and pleasant Saturday. I was in the midst of my first skydive of the day. It was my 2,123th jump since having taken up the sport fifteen years ago.

After about one minute of freefall and 5,000 above the ground, I parted ways with my fellow jumpers to get far enough away from them to open my parachute safely. I initiated opening around 3,000 feet above the earth.

My parachute opened with some twists in the lines between the parachute and me. This is not that uncommon. What was different this time was that I was not able to clear the twists.

The twists in the lines caused my parachute to take on an asymmetrical shape. Receiving asymmetrical inputs, the canopy did what it is designed to do and initiated a turn -- that's how it's steered. The problem occurred when the turn quickly became a rapid, diving downward spiral that was spinning me a full 360 degrees about once every second. This was a problem.

I looked up to assess my canopy and saw something I don't often see - the horizon clearly visible ABOVE the trailing edge of my canopy. This meant my canopy and I were now on roughly the same horizontal plane. In that I could see the horizon behind it, I was actually above my parachute and it was leading our fast spinning parade rapidly towards mother earth.

My first need was to acknowledge that I was not going to be able to solve this problem. This is not as easy as it seems. Having successfully completed over 2,100 jumps without having to resort to my second parachute, it was hard for me to believe I had really encountered a problem I could not solve. I had a natural inclination to assume I could fix this problem as I had all those in the past.

Sound familiar? It's always easy to lapse into denial when confronted with a problem. Until we acknowledge the problem and our possible inability to solve it - or to use the methods we have used in the past - we don't have a chance of making things better.

Fortunately, the urgency of this situation caused my hard-headed nature to yield much quicker than usual. That decision probably took a second or two.

The next step, having accepted the need to follow a different course than in the past, was to determine the course. Fortunately fifteen years of training and practice before every day of jumping took hold.

I looked straight down at the two handles on either side of my chest - one to release me from my malfunctioning canopy and one for deploying my reserve parachute - and realized I needed to quickly get them in my hands. I could not help but notice when I made eye contact with them, as had been ingrained in me during my First Jump Course way back in 1988, that by now the rapid spins had turned me back to earth and there beyond my toes was once again the horizon. This was bad!

Time was of the essence at this point not only because I was now rapidly progressing toward the horse pasture below me, but also because the centrifugal force I was starting to experience would soon make it impossible to get my hands to those two handles.

With my hands now securely on the handles, I was confronted with a bothersome question, "Now, which one goes first." The wrong order could cause my reserve parachute to deploy into my spinning main parachute which would result in an incurable entanglement.  

Fortunately, ingrained training once again took over and I pulled them in the right order. First the handle on the right side which released me from my spinning main parachute followed by the handle on the left side to deploy my reserve parachute.

This brought on a wonderful experience. My malfunctioning black, teal and magenta canopy was replaced with a bright, yellow never before used reserve parachute. What a lovely sight! And all this by 1,700 feet - plenty of time to spare.

Many years ago, I read a book about the challenges and responsibilities of Secret Service agents. One of the sad aspects of that profession is that agents who never have the chance to validate their years of training by responding to a threat sometimes struggle severely in retirement. They are faced with not knowing - with certainty - how they would respond when faced with the paramount challenge their career can deliver. For this reason, agents who have faced such a challenge successfully are admired within the culture of the Service.

That Saturday morning, I had the privilege of facing a similar, life-threatening and I now realize life-defining challenge. I faced what Secret Service agents call "the dragon."

For all of us the greater dragon is not the external threat, whether it be an assassin's bullet, the unforgiving and fast approaching earth or another challenge. The real dragon is the self-doubt we carry within us.

For those few splendid moments after landing safely, I was able to put my foot firmly on the neck of the dragon... and it felt great.

Keep this in mind the next time you are confronted with adversity. On the far side of the experiences the adversity presents, there could be a valuble gift - a renewed confidence and certainty.

(c) 2004, Jim McCormick. All rights in all media reserved.  

Right to publish or post this article at no cost is granted provided copyright is attributed to Jim McCormick and the above information about the author is included in its entirety.

---------------------------------

Jim McCormick is an MBA, former corporate Chief Operating
Officer, three time skydiving World Record holder and was
a member of an international expedition that skydived to
the North Pole. More information is available at
http://www.TakeRisks.com and 970.577.8700.

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