ProBizTips Newsletter
** ISSUE #311 **

Tuesday, June 14th, 2005

A Word From Diane

ProBizTips Mid-Sponsors

ProBizTips Feature Article
3 Instant Traffic Techniques for Mini-Sites

ProBizTips Business Tidbit
10 Killer Ways To Make People Click

ProBizTips Guest Article
10 Essential Steps to Developing a Successful Campaign

Discount Mania

Weekly F*R*E*E*B*I*E
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Hey!

Good Day to you and I hope your day is going well so far! :)

Welcome to all our new subscribers this week and I hope you grow to love us as so many have... we couldn't do this without you!

=======** ON A PERSONAL NOTE **=======

Most of you read my blog when I sent out the little note last week and I got so many nice comments and emails from you guys! I can't thank you enough! If you haven't checked back, I wrote a "thank you" to you all... :)

http://www.DianeHughes.net

Secondly, something really terrible happened to my 6 year old son Braden over the weekend. It's been a struggle to handle and I think my husband and I are taking it worse than he is right now. He's a little too young to understand it completely, but understood it enough to run and tell me (crying) right after it happened. I've been in tears and on the verge of tears ever since -- which is a reason that although I announce that "I'm back" -- I haven't made it back just yet... please bear with me and keep my son in your prayers. He needs all he can get right now...

====** FROM A BUSINESS PERSPECTIVE **====

There are not many seats left for the online training program, "You Can! Make Your Living Online!".

This will probably be the last opportunity to take the course until the next session which I'm not sure when it'll be opening....

The course is self-paced so even if you are not available at the time the Lessons are released you can still take the course and study the Lessons when you are able during the week of its release.

Really... I wish I could tell you what I really think of this course, but it would sound like hype, so I have to keep my enthusiasm under control, but it's one killer course.

It'll show you EXACTLY how to make money on the net -- the way that has worked for me that is easy and fast.

Anyway, see what I mean? Too much enthusiasm and I'll get blamed for 'hype', oh well. There is a difference between 'hype' and being 'enthusiastic' about something you believe in and I hope you can see and tell the difference.

I REALLY believe in this course - and I believe it will make a HUGE difference in your life if you study it and work the plan I give you.

One thing I can tell you: I have purchased $7,000 worth of information products in 2003 on Internet marketing and my course teaches stuff that really works and that no one else is teaching.

Anyway, hope that helps.
In the end you have to decide.

Get all the details now, right here:
http://www.probiztips.com/go/livingonline/

Hurry though, there're just a couple of seats left. Don't be left out! I'd hate to see you miss out on this.

Have a great and happy week ahead!

Without further ado -- sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

P.S. Just a reminder -- you can check out all the special deals,
business ventures, and the Tidbits Issues on our Online Archive.

P.S.S. Also don't forget to check out the *FORUM*... :)

FREE REPORT: Amazingly Simple (Yet Super Powerful)
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Could You Handle More Business?
Would a 25%, 50%, 100% Increase In Your Traffic
And Your Customer Conversions Be Welcome?
Want To Stick Out Of The Crowd?
'63 Sizzling Web Marketing Secrets'
http://www.net2wealth.co.uk

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3 Instant Traffic Techniques for Mini-Sites
by Anik Singal

When building websites there are two main options: large content site or small mini-sites. Large content sites are normally more "information" focused. Mini-sites, however, normally have one purpose only, to sell.

Given what search engines want, large content sites are much better for getting search engine traffic. Most of the time (unless you're excellent at optimizing), it's hard to get mini-sites to rank well for competitive keywords.

This is why most do NOT rely on search engines for traffic to their mini-sites.

In all honesty, the best strategy is to combine the two types of sites by having a large content site to rank well with search engines that feeds traffic to your mini-sites.

However, not all of us have the time or know-how to easily build large sites that do well with search engines. Most of us just want to put up a small site and start making money.

Here are the 3 traffic generating techniques I use everyday for traffic to mini-sites.

#1: Forums/Discussion Boards

I have made more than $6,000 from one mini-site just by targeting it to the right forum in my signature file. All I did was leave a nice statement in my signature file; in 1 month I attracted over 5,000 targeted visitors that converted to over $6,000 for me.

The basic strategy here is that you need to find related forums and become active in them. Get yourself known, find out what those members talk about and find an affiliate product to fit their demand.

Then, make a nice, simple, yet captive site with a great headline followed by a review of the product. Test it and if it pulls well, you have a winner. If not, choose another product.

#2: Ezine Advertising

I would rate ezine advertising at the second best way to gather traffic to your mini-sites only because this technique can cost some money. Forum promotions have no cost (typically). However, ezine advertising can provide much better results.

Forum marketing requires you taking the time to make sensible responses or asking good questions. However, with ezine advertising, you just write a good promotion and let the publisher send it out.

An advantage of ezine advertising is that you know before you promote that you have a targeted audience that has already expressed an interest in your topic.

Also, the subscriber and the publisher most likely have a good relationship (considering the subscriber has not left) and so your promotion comes with credibility and may get more attention.

One of the keys to doing well with ezine advertising (for me) has been repeated ads in the same ezine. I have found that my results are best in the second of third promotion. However, if I get no results on my first mailing, I do not repeat that ezine again.

Warning: Not all ezines are the same. Some will be major winners and others will be major flops.

#3: Directory Sites

Alright, here is the controversial technique that I use very successfully. I know, I know, some of you will think that it is "wrong" - but in the end, my job is to teach you how I get my traffic; that is exactly what I am going to do.

Directory sites are sites created by software that automatically build you a site which is 500 or more pages. These sites are just simply uploaded to a domain name. Most (if done right) tend to do well with search engines. That traffic is then forwarded to your mini-sites.

As you can see, we're holding fast to our policy of building a funnel system where we use the large sites to bring in the "no cost" search engine traffic (which is also highly targeted). However, all the "selling" takes place on our mini-sites.

Large sites = Traffic Gathering
Mini sites = Conversion Into Sales

Obviously there are many more techniques to use to attract traffic to your mini-sites such as banners, pay per click, link exchanging, etc... I just wanted to discuss the top 3 that are the easiest to implement and require the least learning curve (in my opinion).

---------------------------------

Anik Singal is a 21 year old successful internet marketer
who has developed his own affiliate marketing system which
helped him earn over $10,466 in just 60 days using
mini-sites. Join his FREE Course at:
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10 Killer Ways To Make People Click

1. Use reverse psychology on your banner ads. You could tell people not to click on your banner ad. For example "Don't Click Here If You Are Comfortable With Your Looks".

2. Make your banner ad words as attractive as possible. Use words like ultimate, powerful, sizzling, hot, etc. Your words should relate and highlight your total offer.

3. Offer a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc.

4. Use a testimonial on your banner ad. This'll give people proof they aren't wasting their time clicking on your banner ad. The testimonial should include enough information so they understand the offer.

5. You could have a famous and respectable person on your banner ad representing your product, web site or service. People will click because they'll trust them over you.

6. Use a strong guarantee on your banner ad. You could include the guarantee as a headline for your offer. It could read double or triple your money back guarantee, lifetime your money back guarantee, etc.

7. Tell people to click on your banner ad. Newbies to the internet may net even know they can click on banners. Just having the phrase "click here" on your banner will increase your clickthroughs.

8. You could advertise a trial or sample offer. This will tell people there is no risk or obligation if they click on your banner ad and try out your product or service.

9. Tell people the major benefit of your product, web site or service on your banner ad. It could be benefits like make money, lose weight, increase energy, save money, save time, etc.

10. You could advertise a free offer on your banner ad. People love free stuff. The freebie should relate to your target audience. If the freebie is attractive to them they will click.

---------------------------------

Larry Dotson Is Just Plain NUTS!
http://probiztips.com/go/larrysdeal

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10 Essential Steps to Developing a Successful E-Mail Marketing Campaign
by Fabian Lim

Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing.

So, you need to carefully develop your e-mail marketing campaign with great care.

Here are 10 steps you can use to develop a successful e-mail marketing campaign:

Step #1 - Define the purpose of your e-mail campaign

Whilst this step may seem pretty obvious, you will be surprised at how many e-mail marketing campaigns are carried out without a clear purpose or goal.

This is especially prevalent with online newsletters or e-zines - many don't provide the reader any valuable or useful information.

So, start your e-mail campaign right - by first defining a clear purpose or goal.

Step #2 - Develop a clear call to action

A call to action is a specific set of instruction(s) contained within the e-mail with the sole purpose of leading the reader to take a specific action.

Here's an example of a call to action:
"Click here to download your f~ree Special Report"

With the introduction of the CAN-SPAM act and advancement in SPAM filter technology, it is difficult enough these days to get your e-mail pass SPAM filters, yet alone opened and finally read.

It would be a sheer waste of time for both your reader and yourself if you didn't create a clear call to action in your e-mail.

Step #3 - Personalize your e-mail message

Use your full name in the From: field rather than your company's name.

And use your recipient's name in the subject line.

This will increase the "open rate" of your e-mail (The "open rate" is the percentage of e-mails opened against e-mails successfully delivered), because recipients will more likely open and read e-mails from people they recognize.

Personalization will also reduce the probability of the e-mail being mistaken as SPAM.

Step #4 - Develop an interesting subject line

It's true.

First impressions DO count in e-mail marketing!

If you have an important e-mail you want your reader to open and read, you need to develop an interesting subject line to woo your readers attention.

The reason's really simple.

If your subject line does not appeal to the reader, your e-mail will not get opened and your e-mail campaign will fail miserably.

And remember not exceed 40 characters when developing your subject line.

Step #5 - Remind your subscribers where and when they opted-in

If you do not e-mail your subscribers very often, say once every fortnight, it would be good to remind them where and when they opted-in, right at the top of your e-mail.

In e-mail marketing, the popular axiom, "Out of Sight, Out of Mind" bears much truth.

Don't expect your subscribers to remember where and when they opted-in to receive information from you if you're not in frequent contact with them.

If they can't recall when they opted-in to your list and you fail remind them - don't be surprised if they scream "SPAM"!

Step #6 - Provide an unsubscribe link

In e-mail marketing, you should never ever hold anyone hostage.

You'd rather settle for happy unsubscribers than angry subscribers, right?

So, provide your readers with an easy and convenient method to unsubscribe.

They'll sleep more soundly at night and so will you.

Step # 7 - Check and test your e-mail

You've spent a great deal of time crafting your e-mail.

So it is a good practice to check through your e-mail to make sure you do not overlook the following:
1) Spell check your e-mail
2) SPAM check your e-mail
3) Test all e-mail links
4) Double-check mail merge codes (if any)
e.g. $firstname$ vs. {FIRSTNAME} (especially if you're sending out the same e-mail using different autoresponder software)

Step #8 - Use fixed-pitch font and proper formatting

Use a fixed-pitch font like Courier and perform a hard carriage return at the end of each line at 60 characters to avoid formatting problems.

Step #9 - Track all e-mail links

This is an often over-looked step. Tracking your e-mail links will allow you to gain valuable insights and discover what works and what doesn't.

Use the tracking information to refine your future e-mail marketing campaigns.

Step #10 - KISS (Keep It Simple and Short)

Lastly, keep your e-mails simple and short.

The more e-mail content you create, the higher the chance of triggering the SPAM filters.

If possible, use e-mail marketing to Pre-Sell, not Sell.

Follow these 10 steps in your next e-mail marketing campaign and watch your campaign results skyrocket!

---------------------------------

Fabian Lim is a Management & Internet Marketing Consultant.
He helps organizations and individuals succeed online. He
is also editor and publisher of "BizSuccess Tips", a No
Hype, No B.S. internet marketing newsletter. Visit his
website at http://www.BizSuccessOnline.com

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