ProBizTips Newsletter
** ISSUE #312 **

Tuesday, June 28th, 2005

A Word From Diane

ProBizTips Mid-Sponsors

ProBizTips Feature Article
Is Your Payment Strategy Killing Your Sales?

ProBizTips Business Tidbit
10 Killer Ways To Make Your Online Testimonials More Believable

ProBizTips Guest Article
How To Write E-mail Messages For Phenomenal Results

Discount Mania

Weekly F*R*E*E*B*I*E
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Hey!

Good Day to you and I hope your day is going well so far! :)

Welcome to all our new subscribers this week and I hope you grow to love us as so many have... we couldn't do this without you!

=======** ON A PERSONAL NOTE **=======

Well, I went on a vacation that was sort of unexpected but very needed for the whole family with what's been going on. My son is staying in Oklahoma for a few weeks with my aunt and uncle (he's having too much fun) and I think he's going to run them into the ground before he gets back... LOL!

More about what's going on with me...
http://www.DianeHughes.net

====** FROM A BUSINESS PERSPECTIVE **====

...Sorry to rush this upon you but its *extremely time sensitive*.

Just over 7 days ago Andrew Fox released a breakthrough video and audio tutorial guide showing you how to build websites that rake in tons of cash from Google's adsense program.

After I got my copy I was blown away - the stuff he teaches is the REAL DEAL, it's very exciting.

The thing is he's about to sell out all the introductory copies and I only hope your not too late...

http://adsense-mastery.com/diane.htm

The great thing about this is the VIDEO format. You can view each section, if you miss a bit it doesn't matter! Just go back and look at it again.

http://adsense-mastery.com/diane.htm

Without further ado -- sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

P.S. Just a reminder -- you can check out all the special deals,
business ventures, and the Tidbits Issues on our Online Archive.

P.S.S. Also don't forget to check out the *FORUM*... :)

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Is Your Payment Strategy Killing Your Sales?
by Dennis Lively

MAN!

You've worked hard on building a site that appeals to your market. You've done your research and know that this is THE product for this niche. You've sweated bullets over each and every word of the sales copy. You've painstakingly optimized your page for Search Engine placement. You're using all of the essentials of Internet Marketing on your site... you know, the name squeeze page, viral techniques, writing articles about the subject, making forum posts, a blog, a couple of good JVs... everything!

You've learned your lessons well and are bringing them all to bear on your new project...

BUT... it STILL isn't making you the money you think it should!

WHY?

Well, take a look at this example and maybe you'll see what I'm going to talk about.

I recently went into a local electronics store to buy a new USB jump drive. I had done my homework, knew exactly what I wanted and was ready to buy. The drive cost $69.95. I had my credit card in my wallet, my checkbook in my hip pocket and was anxious to whip them out!

I went back through the aisles, rummaged around and finally found it about 3 shelves over from where the signs said it should be. A little frustrated, but STILL ready to buy!

I strolled up to the checkout counter and stood in line for 3 minutes and 16 seconds until it was my turn. Just a little foot-tapping going on. I presented the item for checkout, the cashier rang it up and said,

"That'll be 74 dollars and 15 cents."

The credit card leapt out of my wallet and into her hand.

"Uhhhmm... we don't accept credit cards, sir."

Okay, I've got my checkbook in my back pocket, so I pulled it out and flipped it open to write her a check. I had the pen pressed to the paper when she said,

"Sorry, we don't accept checks either."

A quick check of my pants pockets shows that I have exactly $2.13 on me. I left the item right there on the counter and left, but not before I heard,

"Uhhhmm... Sir, did you want to buy this?"

The door slammed quickly behind me. Circuit City, here I come! Are you doing the same thing to your customers as that store did to me? You have the product they want... your sales copy helped them see that... at a price they think is fair... and they're ready to buy!

You're acting exactly like that storeowner if you don't have many ways for many different types of customers to pay you for your product.

There are people that will NEVER use PayPal... they just HATE it! If you only use PayPal to collect your payments, you've just lost that customer you worked so hard to get.

There are people who would love to buy from you, but they can't get a PayPal account because of where they live. Are you going to ignore them? Or are you going to put a StormPay button on your site?

There are people out there that will only use 2CheckOut to pay you... do you have a 2CheckOut button on your site?

And, finally, there are people who will NEVER put their credit card numbers into any website, no matter what it is. Are you doing anything about them? How about people without a credit card?

See what I mean?

You can have the greatest, A#1 site on the entire "Net and you STILL won't get the sales that great site deserves...

UNTIL...

You learn the fact that:

The more payment options you offer your customers, the more sales you'll get!

Now, isn't that just common sense?

If you don't have a PayPal account, get one today!

No StormPay account? Don't do without it!

2CheckOut account, get it now!

---------------------------------

Dennis Lively is the well-known and best-selling author
of many business start-up and business strategy books,
E-books, reports and articles. His latest blockbuster
is "Why Didn't I Think Of That?" You can reach him at
http://www.probiztips.com/go/whydidnti/

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10 Killer Ways To Make Your Online Testimonials More Believable

1. PICTURES
Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.

2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. People will feel the testimonial is more official.

3. ONLINE AUDIO
You could record people's testimonials with a mini tape recorder over the phone, on your answering machine, or voice mail. Then you could convert the recording into a online audio file and upload it to your web site. You can find more information about converting audio recording's by typing "real audio" at a search engine.

4. POSTCARDS
Have people mail you their testimonial on a postcard, scan it and upload it to your web site. This will give people proof that the testimonial isn't fake because it will have a post mark on it.

5. PROFILES
Ask people to include a profile of themselves with their testimonial. You could just have them answer some questions like age, occupation, hobbies, favorite quote, etc. This will make your testimonials more entertaining to read.

6. HAND WRITTEN LETTERS
This is similar to the "electronic signature" tip. Scan and upload the entire written testimonial or letter to your web site. This will give your testimonials a feel of realism.

7. RECORDINGS
You could record peoples testimonials over the phone with a mini tape recorder. Then, take the recording and record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear the actual testimonial.

8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire e-mail message instead of just the contents. It will be more believable because it will include the date, time, subject, who it's from and who it's to.

9. CONTACT INFORMATION
When you get testimonials from people, ask them if you could include their contact information under the testimonial. This will allow potential customers to ask your current customers questions about your product or service before they buy. Usually, they will trust them more than you.

10. ONLINE VIDEO
If some of the people who give you testimonials have a camcorder, ask them to record their testimonial on video and send it to you. Then you could convert the video to an online video file and upload it to your site. You can find more information about converting audio recording's by typing "real video" at a search engine.

---------------------------------

Larry Dotson Is Just Plain NUTS!
http://probiztips.com/go/larrysdeal

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How To Write E-mail Messages For Phenomenal Results
by Ewen Chia

Would you be interested in getting 10 times better results from your current e-mail marketing campaigns?

While the above is a hypothetical figure, it sure got your attention didn’t it...

Though most successful marketers use e-mail marketing as an income-generator, only the ultra successful are truly maximizing their profits with it.

What sets them apart? And more importantly, how can you create profit-pulling solo e-mails that put thousands more into your bank account fast?

It’s no rocket science. You’ve basically got to get your readers excited and give them a reason to respond quickly.

There IS a simple formula to achieve this. It’s nothing revolutionary, in fact it’s...

...the same darn formula for writing good copy!

Look, if you want to experience increased sales from all your e-mail promotions, start writing your solos based on the age-old formula known as...

...AIDA!

The basics of copywriting must be applied anywhere words are used to gather responses, especially in your e-mails.

Here’s a quick look at how you can structure your messages using AIDA as a guide:

1. A - Attention

Create subject lines that get your e-mails opened. Think of this as the headline of your ad as any good copywriter would tell you.

Grab the attention of your rea.ders by using curosity, fear, happiness etc.

An example: “Have you heard about...”

Heard about what? They’ll want to find out...

Extend such attention-grabbers to the first sentence or paragraph of your message body to encourage further reading...

2. I - Interest

Once you’ve got their attention, it’s time to get them interested in your message.

An easy way to do this is to simply highlight or ‘create a problem’ they may be experiencing. This puts them on alert and peaks their interest.

For instance, you could highlight the pains of how getting hundreds of spams daily could affect their business, and how there’re no good solutions in sight...

3. D - Desire

The ‘desire’ section of your message is where you introduce your proposed ‘solution’ to the problem stated.

Fact is, people need solutions to problems. To be an ultra-successful e-mail marketer, your job is simply to give them what they want!

4. A - Action

Getting your readers to take positive action, to act on your message, is probably the most important part of your entire campaign.

But a high response rate is only possible if you’ve created the flow of Attention, Interest and Desire successfully.

To encourage immediate action, you should tie a specific deadline or give ‘scarcity’ to the solution you’re offering. For example, a 40% discount for the next 2 days only. Let them know that if they miss this deadline, the discount would end and they would have to pay a higher price for the same solution.

Here's another tip to squeeze more mileage from all your e-mail promotions: http://tinyurl.com/2soof

Use the AIDA formula today in all your e-mail campaigns, you’ll love the phenomenal results and extra profits from doing so!

---------------------------------

Ewen Chia is a successful information publisher and
Internet marketer who spits out marketing secrets with
fiery passion! Learn how you can instantly get more
traffic, sales and increase your profits by visting
his various websites here:
http://www.Marketing-Make-Money.com
http://www.InstantMarketingSecrets.com
http://www.MarketingEbookReview.com

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