ProBizTips Newsletter

I tell you what -- the price of gas is becoming outrageous! I walked away from the pump today with a $53 receipt in hand! It definitely makes me want to trade in my roomy SUV for a compact car. Geez -- we're not getting richer, we're getting poorer with all these price hikes.

The bad thing is with the cost of gas going up, everything else is going up, too! Any service that uses gas has gone up... trash pick-up, shipping services -- I could go on and on. Heck -- our airconditioning went out the other day (a whole other nightmare) and a $50 problem costed $115 to fix -- I was charged $65 just for him to come out! Even my housecleaner has gone up!

Ok -- so they have ways to soften the blow, but what do we do? Most people drive several miles a day to get to work to make the same amount of money they made last year. They may get a measly raise here and there but nothing big enough to help. If I didn't have my internet job, we'd really be hurting here!

Anyone have any comments or ideas?
http://www.DianeHughes.net

====** FROM A BUSINESS PERSPECTIVE **====

My good friend Robbin has just released a new resource that is an absolute must-read!

Do you go to garage sales and have no clue what items you should be buying to resell on eBay?

Take the guesswork out of shopping at garage sales!

Grab a copy of Garage Sales Strategies to print and keep as a handy reference in your car so you'll always know what products and name brands you should be looking for!

http://www.probiztips.com/go/garage

Here are just a few of the many unsolicited testimonials:

HI Robin - I used the book today and found some great
treasures!! Awesome book. thank you so much. Already
paid for itself in the first hour of garage sales.
~ Janet H.

Just wanted to let you know how much I enjoyed reading
your new book Garage Sales Strategies. I thought I
would be taking you up on your satisfaction guarantee
and asking for a refund, but was really surprised at
some of the items listed in your book. Two days after
reading it I was at the Goodwill and spotted a FM
convertor for AM radios and remembered it was in the
book. The money I will make selling it will easily
pay for your book. Anyway, I just wanted to thank
you for such a great resource and look forward to
any updates you might come out with.
~ Kevin G.

Robbin, I love "Garage Sale Strategies for eBay
Success." I've been looking for a resource like this
for months. I go to a lot of garage sales and I'm
always wondering if I'm leaving behind some hidden
gems. I'm gonna keep a copy of this book in my car
so I can always have it handy.
~ James J.

Find out more at: http://www.probiztips.com/go/garage

Without further ado -- sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

P.S. Just a reminder -- you can check out all the special deals,
business ventures, and the Tidbits Issues on our Online Archive.

P.S.S. Also don't forget to check out the *FORUM*... :)

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Diane's Pick Of The Week

* JV Manager *

My friend John Delavera graciously allowed me to test this system out so that I could give you an honest review. How did testing go? Let me put it this way... I MANUALLY moved over 100 products over to this new system! It took me a week to get it done, but it's been well worth the effort.

Does any of this sound like you?

1. You have to login individually to a few different payment processors (PayPal, ClickBank, 2CheckOut) just to access the records and find out who ordered what.

2. Your Ordering Page is unsightly because you have got 3 different payment links, each catering to customers who wish to use an alternative payment processor.

3. Your customer data is all over the place, and you don't even have a complete list of all your customers to follow-up with effectively.

4. It's a pain each time you create new products or change pricing information, because you have to login to a few different payment websites just to do the job.

5. You have no idea who your Affiliates are, or what products they're promoting.

JV Manager is a nifty piece of software that allows you to manage your sales, customers and affiliates from one easy to use, password protected interface.

It's such a feature packed powerhouse that I hate to call it just another piece of software. It's the most complete system you'll ever need to manage your business and keep it running in top condition.

You simply have to see it to believe it!
http://www.probiztips.com/go/jvmanager

---------------------------------

Have a product or service you'd like me to review?
http://www.probiztips.com/review.html

ProBizTips Feature Article

10 Ezine Advertising Strategies For Starters
by Diane Hughes

If you're like most ezine advertisers you wish to generate FAST Sales by sending your message in front of thousands ezine subscribers.

Some spend hundreds in ezine advertising hoping to generate a BIG profit... but it ends up costing them more than they earn.

Yes, ezine advertising works, but if you really want to WIN the ezine advertising GAME you must take in consideration the strategies below:

1. What do you plan to advertise?

e.g. an affiliate product, your own product, a course by e-mail, an ebook, etc.

You must know exactly what you want to promote in other ezines before advertising in them; ask yourself these questions:

Is the product related to your target audience?
Is the product valuable?
Does the seller offer a money-back guarantee?
Does the Web Site make you want to purchase the product yourself?
Does the Web Sales Letter convert into Sales?

2. Who is your target audience?

The product you plan to promote in other ezines must be related to a certain niche (target audience) so don't make the mistake to think that everyone needs or wants what you promote.

e.g. if your product is related to dog lovers, don't advertise in ezines related to cat lovers because you won't make any sales.

3. Where to find the 'BEST' ezine to advertise in?

The 'BEST' ezine to promote a product in is the one targeted to your audience.

The more specific your target audience and the ezine TOPIC, the more sales you could receive.

Also, the 'BEST' ezine to advertise in is the one where the publisher has already built TRUST with his/her subscribers and they purchase regularly from their recommendations.

Ezine Advertising List

4. What's your BUDGET?

If you only afford $300 to spend on ezine advertising, you don't want to spend it all on one ezine. Try to invest your money wisely, step-by-step.

Have you seen a publisher claiming their ezine has 90,000+ subscribers and they sell advertising for $25 - $50 or so?

If these offers sound too good to be true, maybe it is!

5. How many subscribers does the ezine have?

Numbers don't count, the quality of the ezine CONTENT itself is what makes the difference; if a publisher sends too many ads to their subscribers, I suppose you imagine there are not too happy seeing all those ads.

The more CONTENT and less advertising an ezine has, the better RESULTS you could receive from your advertising.

6. Who wrote your Ad Copy?

You know exactly the 'BEST' ezine to advertise in, how much you want to spend on advertising, but your ad copy is weak ... try to improve it yourself or ask a copywriter to rewrite it.

How to make your Ad Copy bring in GREAT results?

- write an eye-catching headline or no one will read your WHOLE ad copy;

- use powerful / action words in your headline & ad copy like 'INSTANT', 'FREE', 'GET', 'CASH', 'UNLIMITED', 'TURN', 'BOOST', 'CREATE', etc.

- write your ad copy to promote a FREE offer like a FREE course by e-mail, a FREE ebook or a FREE sample of a product.

7. Don't want to track your Ad?

Why not? How will you know that the ezine you advertised in is profitable or not?

Most advertisers don't track their ads. Just look in other ezines and you'll see their regular Web Site link, no tracking URL available.

A tracking URL will show you how many clicks your ad receives and how many sales it makes from those clicks.

http://www.probiztrack.com

8. Don't want to use autoresponders in your Ad Copy?

Autoresponders are one of the SMARTEST internet marketing tools simply because they allow you to follow-up with your leads and send out more promotional offers automatically. You only write your messages once and then put them on the autoresponder sequences to be delivered at pre-determined intervals like 1, 2 or more days. You can even use autoresponders to build your own mailing lists of leads and customers.

Instead of sending prospects to your main Web Site page, direct them to a Web Page where they can GET a FREE course by e-mail. Use this course to educate them and build a relationship with them, gain their trust.

9. Want to play with 'SPAM'?

Don't do it if you are SMART. Search on your favorite search engine for "spam laws + email marketing" and you'll get a picture of what 'SPAM' is and how you can protect yourself!

Make sure you read about the CAN-Spam law if you want to know how to legally send commercial emails.

Also, don't forget about the FTC laws on e-mail marketing!

10. What ads are 'BEST'?

If you want to sell something directly from your ad, try Solo Mailings (one e-mail sent to all subscribers with no other ads in competition!)

If you want to TEST your ad or want to promote a FREE offer, try Classified, Top Sponsor or Bottom Ads.

They are much cheaper than Solos and could bring 'POOR' results.

If you invest in Solo Ads, make sure your ad copy is short and to the point, don't bore your prospect with long ad copy.

---------------------------------

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane

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ProBizTips Business Tidbit

10 Mind Altering Words That Make People Buy

1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.

2. Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard earned money buying your product.

3. Use the word "limited" in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable.

4. Use the word "easy/simple" in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc.

5. Use the word "testimonial" in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof.

6. Use the word "discount/sale " in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get one free offers, etc.

7. Use the word "free" in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc.

8. Use the word "you/your" in your ad. People want to know that you are talking them. This'll make them feel important and attract them to read the whole ad.

9. Use the word "important" in your ad. People do not want to miss important information that could effect their life. People will stop and take notice.

10. Use the word "new" in your ad. People want new products or services that will improve their life like new information, tastes, technology, results, etc.

---------------------------------

Larry Dotson Is Just Plain NUTS!
http://probiztips.com/go/larrysdeal

ProBizTips Guest Article

Tons of Top 10 Rankings Guaranteed
by John Gergye

Okay I admit it. I was kidding. I can’t guarantee top 10 search engine rankings any more than the next guy.

But hold on. Before you click away in disgust I believe I’ve got the next best thing. That all but guarantees you'll get top 10 rankings. Lots of them. For next to nothing. So you might want to stick around and find out what this is all about.

You see to hear some tell it a top 10 ranking is a shoo in. A gimme. A piece of cake.

Must be since Google Adwords are crammed with all sorts of beckoning, come hither ads that suggest as much.

Now admittedly in any food chain even the bottom feeders play a role in the big scheme of things. But I don’t know. Such pitches may be hard for the typical traffic starved newbie to resist. I mean these ads suggest for a mere $49, $69 or $99 you’ll be rolling in top 10 rankings in no time.

The sad truth is you may indeed land some top 10 rankings. But they won’t be for keywords that produce much if any traffic. And if you don’t get any traffic what good are the top 10 rankings?

Still, let’s not be so hasty. While I’m not advocating anyone plunk down hard earned cash in the hopes of landing high search engine rankings for competitive keywords, hidden in the hype is a low cost strategy. In other words there’s a way to make this work. If you know how. And you will in about 60 seconds.

Here’s all you do.

Simply fire up Wordtracker. (A subscription is about $8 for a day.) Start looking for related keywords by doing a search for a broad, general, generic keyword in your niche. Then drill down and dig up all the related "exact" keyword phrases that have 9 or fewer competing pages. All that’s left is to optimize a page on your site for each one and presto chango! A top 10 ranking!

See? A surefire formula for guaranteed top 10 rankings. Brain dead simple too.

Now I call such search terms “orphan keywords”. Orphans because the search volume is so low they are all but ignored by the fat cats intent on landing the big fish -- a.k.a. high rankings for terms that get hundreds of searches a day.
That fact makes these orphans super simple to rank in the top 10 for. Especially since many of the competing pages aren't even optimized the least little bit.

But hold on. Let’s not high five all around just yet. There’s a tradeoff. As I suggested lack of competition is a sure sign such terms aren’t searched for often. Maybe no more than a mere handful of times each day in Google.

Okay so how do we make lemonade out of those lemons?

The best way to make this tactic work is to find a ton of these terms. And don’t worry. Most niches are loaded with orphan keywords.

Then here’s your next step. Simply create content pages that each focus on two, or at most three, of these small fry.

Put up 100 such pages and you’ve probably got 250 of these 9 or fewer competing pages phrases covered.

To get to 100 pages all you do is create four pages a day - five days a week. If you miss a day make it up over the weekend. But by the end of five weeks you’ll have 100 pages hard at work for you. Now that’s not so hard now is it?

Even better these orphans come with a collective traffic jolt you wouldn’t expect.

I’m looking at one list of orphan keywords that shows 309 daily searches in Google. Another came in around 513. While the orphans for a third niche had over 1876 Google searches each day according to Wordtracker!

Given all that I casually suggested this micro traffic idea to a friend with an already successful web site. In other words he wasn’t hurting for traffic. Which made this a no lose proposition for him to test.

About four weeks later he excitedly reported his traffic had doubled! That’s right doubled. That got my attention. Should get yours too. Because this orphan keyword strategy is a surefire way to get top 10 rankings for a whole host of lesser keyword phrases. Giving you near exclusive access to the traffic that comes with them. While leaving the bruising battles for the hyper competitive terms to someone else.

Pretty clever, huh? Absolutely.

---------------------------------

John Gergye shares more ideas like this in his recently
updated eBook "Traffic From Google in 35 Days". Find out
more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml
Or test your search engine IQ by taking his seo quiz
http://www.traffic-test-tube.com/search-engine-quiz.shtml
and get the free special report "Coming Out On Top".

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