ProBizTips Newsletter
** ISSUE #322 **

Monday, November 14th, 2005

A Word From Diane

ProBizTips Mid-Sponsors

ProBizTips Feature Article
Five Tips for Integrating Marketing and Sales

ProBizTips Business Tidbit
10 Power Packed Ways To Boost Your Profits

ProBizTips Guest Article
10 High-Impact Viral Marketing Strategies

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Hey!

Good Day to you and I hope your day is going well so far! :)

Welcome to all our new subscribers this week and I hope you grow to love us as so many have... we couldn't do this without you!

=======** ON A PERSONAL NOTE **=======

If you hadn't noticed, you're getting the issue a day earlier. I have decided to change back to Mondays. It makes it easier on me and I've noticed that more of you actually take time to read it when I send on Monday. :)

Thanks for your emails on how cute the kids are and poking fun at my friends and me in the crazy wigs... we had a lot of fun, if you couldn't tell... :D

If you missed it -- check the recent blog post...

Feel Free To Comment....
http://www.DianeHughes.net

====** FROM A BUSINESS PERSPECTIVE **====

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Without further ado -- sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

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Five Tips for Integrating Marketing and Sales
by Diane Hughes

There are big rewards when sales and marketing are effectively integrated — not least of which are improved operating performance and outstanding financial results. These five tips will help.

Tip #1: Beware of the quick fix...
Most organizations have been using band-aid approaches such as integrating data sharing or changing incentive compensation systems without looking at the whole picture. Stop the knee jerk reaction to solve it NOW. Take a breath and create a long-range plan to address a complex set of barriers.

Tip #2: Promote people who are cooperative team members...
Some might say that sales and marketing "personalities" are two very different animals. They think differently and act differently and approach the same customers with very different points of view. Added to that is the unspoken habit they each have of "looking down" on one another.

When integrating these divergent cultures, have marketing and sales both report to the same department head. The simple proximity of people, with joint department meetings and problem solving teams, helps to break down barriers that no new technological fix could achieve. And then promote those who are cooperative team members.

Tip #3: Offer opportunities for joint message development and training...
To avoid the chaos, internal conflict, costly duplication and appalling service that can result from a proliferation of touch-points with the customer and prospects, joint message development and communication training is needed.

Tip #4: Reward behavior that builds trust...
To help change attitudes and actions, incentives must be given to the desired actions that enhance integration.

Marketing receives incentives to interview prospects and customers every week to better craft and target marketing messages. Marketing incentive program must include rewards for regularly going on sales calls to keep up-to-date on what tools are needed for demonstrating, proposing and closing sales. The sales team receives incentives to report back on the results of the sales leads from marketing so they can eliminate the efforts that don’t work and concentrate efforts where they will produce more high-quality leads.

Tip #5: See the end game and take one step at a time...
While all the changes needed to bring about real integration between sales and marketing may take a long time, it is best to address the need to change using the principles of continuous improvement. You know if you do nothing, there is little hope for improvement. By taking small steps to address the big picture of needed changes, you can be assured of making great strides. Sales and marketing integration needs an evolution not a revolution. Take a long-term view. One step at a time will get you there.

---------------------------------

Diane C. Hughes * ProBizTips.com

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10 Power Packed Ways To Boost Your Profits

1. Sell a few back end products that are not related to your main product but are needed by all humans. Every customer that buys from you is human.

2. Take on as many of your business' chores as you can handle; outsource what you can't. Only you can determine how your business is operated.

3. Try out new business opportunities. You could combine them with your current business. It could add an extra profit stream to your web site.

4. Create an alliance with 3 or 4 web sites. Include each of your ads or banners on the other web sites. You will all share targeted traffic from each other.

5. Create a free e-zine directory. You'll attract a lot of traffic from ezine publishers and people that want to subscribe to the e-zines.

6. When you offer a freebie from your site, submit it to free stuff sites. They provide target categories which means targeted traffic.

7. Make your visitors curious about your product by telling them they need to sign-up to get into a password protected site to read the rest of the ad.

8. Remember the little things about your web pages really count. Include the title of your site at the top right corner, a description about of your site, etc.

9. When you ask someone to sign-up to receive a freebie, don't ask for really personal information. This is a fast way to lose a potential prospect.

10. Remember newsgroups are still pretty popular. You could post your ad in ones that allow it or you can leave messages with your sig file include.

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10 High-Impact Viral Marketing Strategies
by Keith Gloster

The term "viral marketing" has been tossed around the Internet for the past two or three years now. If you've been marketing online for a while, chances are that you've heard legendary marketers like Mark Joyner, Marlon Sanders and Yanik Silver refer to this term countless times.

But do you REALLY understand what this marketing term means and how it can greatly impact the success of your online business?

If not, here's a brief definition:

Viral marketing involves allowing people to give away and use your free product or service in order to multiply your marketing quickly over the Internet.

The idea behind viral marketing is that you include your ad with the freebie people give away or use. Below are ten high impact viral marketing strategies:

1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.

2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad inside all of your freebies.

3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.

4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.

5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.

6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.

7. Allow people to give away your free software. Just include your business advertisement inside the software program.

8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.

9. Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.

10. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

Now that you have a better understanding of viral marketing and the above 10 strategies, what's next? Start experimenting with what you've discovered. Use one or more of these proven strategies. Brand yourself and grow your list and income exponentially.

---------------------------------

Keith Gloster provides advice on effective traffic and
lead generation tools and techniques. For more creative
strategies on permission-based direct e-mail marketing
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you can subscribe to his popular newsletter at:
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