ProBizTips Newsletter
** ISSUE #323 **

Monday, November 28th, 2005

A Word From Diane

ProBizTips Mid-Sponsors

ProBizTips Feature Article
Building Affiliate 'Super Sites' to Stand Out from the Crowd

ProBizTips Business Tidbit
10 Power-Packed Ways To Spark Your Sales

ProBizTips Guest Article
7 Habits of Highly Effective Bloggers

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Hey!

Good Day to you and I hope your day is going well so far! :)

Welcome to all our new subscribers this week and I hope you grow to love us as so many have... we couldn't do this without you!

=======** ON A PERSONAL NOTE **=======

I had a great Thanksgiving. I didn't go anywhere except less than a mile down the road to my parents place. We ate the traditional turkey, stuffing, pumpkin pie, etc. I have a lot to be thankful for this year and I didn't forget what Thanksgiving is all about...

I have to say one of the very first things I gave thanks for was all of you. I can't thank you guys enough for making my "job" fun and being supportive enough to keep me around. And I don't just mean monetary support. Running an online business and newsletter can be very lonely and very redundant. It never fails that when I start feeling "down in the dumps", someone emails me just to thank me or cheer me up. You guys are the greatest! :)

On an ending note, Kaylen had a good ol' time with all the food. Check her out on my blog gnawing on a turkey leg!

LOL :D

Feel Free To Comment....
http://www.DianeHughes.net

====** FROM A BUSINESS PERSPECTIVE **====

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I have to add the setup fee back due to resale right rules, so hurry -- I will be doing so on Wednesday!

Without further ado -- sit back, relax and enjoy today's issue!

Your Friend,

Diane Hughes
ProBizTips Weekly

P.S. Just a reminder -- you can check out all the special deals,
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Building Affiliate 'Super Sites' to Stand Out from the Crowd
by Ewen Chia

One mistake new affiliate marketers make time and again is thinking that their 'product' is the merchant's product.

While one can certainly view their business from this perspective, it puts you in the mindset of 'pushing the link', rather than building a relationship with potential customers.

Super successful affiliates understand that their job is not to sell, but to presell – and their real product is content.

Let's look at this from a customer's viewpoint to see why building a content-focused and interactive site is so powerful, and why this type of site can radically boost your commissions.

1. Shopping and Connecting

When the average shopper goes online, he or she is likely to have a list of trusted sites already in mind. This is particularly true for certain classes of products in the tangible goods marketplace.

However, there is a large pool of potential customers seeking information and doing research before they buy. These may be first-time internet shoppers – or they may fall into a special interest group and have a lot of comparision shopping to do before they make a decision.

These are the customers you can draw to your site with quality content.

But I would like to recommend you go one step beyond just linking up some articles or putting up a newsletter. Instead, build a site that creates a sense of community.

In other words, provide a place where people can connect with their interests and with each other. Why?

Simple: Any site that creates a sense of support is going to generate trust, spawn word-of-mouth referrals and attract repeat visitors. Your site becomes a 'hub' or 'authority' on a subject, making it an ideal 'jumping off point' in the buying process.

It's like shopping with friends. There's safety in numbers. There is also much more activity where ideas are shared freely. Not only that, a customer-focused, interactive site allows you to collect feedback and quickly adjust to the needs of your target market.

2. Designing a Community

Setting up this type of site is no more difficult than setting up a static content site – it just requires a little more advanced planning.

What you need:

- Structured content
- Message board system
- Newsletter
- Multiple related affiliate products

This affiliate site model relies on having multiple products to promote within your niche. For example, let's say you've chosen “The South Beach Diet” as your niche.

In your profit model, you would have a selection of products like the following: a south beach diet e-book, a south beach diet recipes e-book, a recommended merchant for supplements or vitamins and so on.

Your content should be structured around beginning, intermediate and advanced topics related to the diet. Your newsletter content will cover these topics as well, but with an enhanced focused on recommended 'solutions', ie, your affiliate products. Of course, your affiliate links will be sprinkled throughout the online content as well.

Now, here's where a clever tactic comes in. You set up a message board for customers who have purchased your recommended products through your link. Their ability to create usernames and participate on the forum is dependent on them mailing you their receipt of purchase.

However, general sections of the forum remain open to all guest visitors for viewing. These sections should be focused discussions on user's success with the product(s).

Basically, what you've done is set up a 'user's group' for a product where one didn't exist previously.

This accomplishes several things. It allows your faithful visitors to do extended preselling for you, and create additional content on the fly. It creates an atmosphere of trust, but also allows the visitor to be subject to “peer influence” in the selling process, thus, taking the focus off of your site making sales behind the scenes.

Finally, the message board will give you access to reams of data: customer opinions and experience, their feelings about the products, what they're really looking for and a lot more. You can quickly adjust your offerings based on this feedback, as well as compile a super list of ideas for creating your own product – a product which meets and even exceeds their expectations, because you now know what they did and did not like about the competitor's products you just sold to them.

The type of site I just described to you is the same kind employed by most successful super-affiliates.

Of course, you can still do quite well just using a simple landing page and newsletter to promote one product. However, if you're looking to target one niche and plumb it to its depths, this expanded model is the one I recommend.

So, go ahead and set up some landing pages, start collecting leads and test the response you get for various niches.

When you hit on one that's hungry and hot, go ahead and move up from the one page-one product model and build an interactive, super-affliate hub. You'll soon find yourself dominating your niche, and able to reap the profits from a variety of product offerings!

---------------------------------

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10 Power-Packed Ways To Spark Your Sales

1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.

2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.

3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.

4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.

5. Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line. This will grab peoples attention quickly.

6. Keep your web site consistent. You don't want to keep things on your web site that are unrelated to the theme of your web site.

7. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives.

8. Sell advertising space in your e-zine and on your web site. This will create an extra income stream for your business.

9. Make your web site ready for the public. Have an "About Us" page and clear descriptions of what actions you want your visitors to take.

10. Don't just start advertising everywhere, plan out your marketing. Locate places and publications that your target audience would congregate around.

---------------------------------

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7 Habits of Highly Effective Bloggers
by Fabian Lim

Blogging is IN!

And it's here to stay!

Blogs are easy to set up and use.

And you can create a good blog by writing out the thoughts that roam in your mind and presto - and you'll be blogging like a pro before you even know it!

Here are 7 essential habits you should develop if you want to be a highly effective blogger:

Blogging Habit #1 - Determine Your Purpose

Highly effective bloggers blog with a clear purpose in mind.

So decide on a purpose for your blog.

Blogs exist to filter information, organize business information, share news and profitable content, establish professional identities and bonds, discuss social issues, or muse about life in general.

Beginning in a focused manner is one of the best ways to start a blog. And knowing your 'mission' will help you accomplish more with your blog.

Blogging Habit #2 - Define Your Audience

Highly effective bloggers understand their target audience. Their wants, needs, likes and dislikes, and possible reactions and responses.

So always reflect on your anticipated audience.

You conduct yourself differently with friends than you will with professional associates, strangers, customers, or family members.

Knowing who you're writing to beforehand, allows you to adopt acceptable and appropriate tones in your blog journals.

Blogging Habit #3 - Blog With Passion

Blog with passion!

And the best way to achieve this is to write on a topic you are most passionate about. And the more you're passionate about a topic, the more it'll show in your writing.

Remember, a blog is the place for voicing opinions - Your Opinions!

So, engage your readers with a passion and make your writing interesting.

Blogging Habit #4 - Blog Frequently

Highly effective bloggers understand the importance of blogging frequently.

Your aim, as a blogger, is to get interested readers to return to your site to see the latest scoop, what's new and what's not, the 'ins' and 'outs'. To this end, aim to post several times a week. If not, at least once a week.

Frequent posting creates dialogue that invites your readers to return to your blog. It will increase the 'stickiness' of your blog i.e. the ability to attract returning visitors.

And they'll keep coming back if they like what you write about.

Blogging Habit #5 - Blog Honestly

Credibility counts, so be honest.

Respect your audience and all bloggers.

Words can live forever on the net so be courteous too.

Manners never go out of style.

Ethics and integrity are necessary and keep your own standards high.

So stick to them!

Blogging Habit #6 - Encourage Interactivity

Blogs should not be a 'one-way' communication tool.

As far as possible, always encourage feedback by encouraging your readers to comment on your blog postings. Allow your readers to air their own views. Whether or not they agree with you.

Turn your blog into a virtual community and platform for exchanging of ideas, views and opinions.

Blogging Habit #7 - Link to Other Blogs

Highly effective bloggers understand the importance and value of linking. Linking to other blogs allow your readers to expand their realm of knowledge and experience beyond what you can offer.

Because you want your readers to have more than a 'single' opinion of the topic in question. And readers will appreciate your openness and reward you through return visits to your blog.

Bloggers actually amplify each other's voices when they cross-link with each other, forming a grassroots network of information sharing that can form social alliances.

Most blog audiences start with small numbers, but with frequent and regularly scheduled updates, your audience should grow.

Put into practice these 7 blogging habits and transform yourself into a highly effective blogger starting today!

---------------------------------

Fabian Lim is a Web Analytics & Internet Marketing
Consultant.He helps organizations and individuals
succeed online. Visit his website at
http://www.BizSuccessOnline.com and
blog at http://www.fabianlim.name

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